@article{2017:brckner:facebook_d,
title = {Facebook discussions of journalistic news: Investigating article objectivity, topic, and media brand as influencing factors},
year = {2017},
note = {User discussions of journalistic online news are a sensitive issue.
First, most users do not seem to be motivated to comment on articles.
Second, as far as discussions emerge, they seldom aim to create mutual
understanding. Since this threatens the idea of online deliberation
and might negatively affect the perceived brand images of news sites,
factors influencing the quantity and quality of user comments should
be investigated in more detail. In this paper, we analyze 120 articles
from four German news outlets (taz.de, SZ.de, FOCUS Online, FAZ.net)
and the related Facebook posts. Additionally, we analyze Facebook
discussions emerging below the article posts. We comparatively assess
the impact of the article’s objectivity, topic, and the media brand
on the number of user comments and deliberative discussion quality.
The media brand had a significant impact on the number of user
comments and most criteria of comment and discussion quality. Article
objectivity had a small but significant impact on the level of
incivility. We propose to investigate the factor in other
communication contexts in future studies.},
journal = {SCM Studies in Communication and Media},
pages = {365--394},
author = {Brückner, Lara and Schweiger, Wolfgang},
volume = {6},
number = {4}
}