@article{2017:koch:again_and_,
title = {Again and again (and again): A repetition-frequency-model of persuasive communication},
year = {2017},
note = {This article develops a model to explain contradictory findings on the
effects of repeated exposure to persuasive communication. The
model’s starting point is the repetition frequency of a given
stimulus. This determines - in interaction with variables relating to
the stimulus, the recipients, and the context - whether the repeated
stimulus is perceived consciously or unconsciously. If the recipient
perceives the stimulus consciously, this can lead to habituation to
the stimulus and to peripheral processing; alternatively, the
recipient can become sensitized to the stimulus, which can result in
central processing and perceiving the stimulus as a persuasive
attempt. Moreover, mere-exposure effects can also have an influence on
the perception of the stimulus, independent of the other paths
described.},
journal = {SCM Studies in Communication and Media},
pages = {218--239},
author = {Koch, Thomas},
volume = {6},
number = {3}
}