@article{2015:schnauber:the_impact,
title = {The impact of personal experience in cultivation},
year = {2015},
note = {People’s perception of reality is essentially based on two different
sources: Per­sonal experience and mass media content. This paper
contributes to the understanding of how these two sources are related
when shaping reality estimations (demographic fact knowledge) and
attitudes (victimization fears and mean world attitudes). Drawing on a
cultivation study based on quotas representative for the German
population aged 18 and above (n = 236), three different patterns are
identified with respect to violence-related real­ity perceptions:
Demographic fact knowledge (first-order) was solely influenced by
televi­sion (as one major source of mass media content). Personal
experience moderated the cul­tivation effect for victimization fears
(second-order): Mainly those with fewer/more distant personal
experience were influenced by television, indicating that mass media
is important especially when the level of personal experience is low.
Mean world attitudes (second or­der) - which may be considered a
broader, more general concept - were influenced by personal experience
and television independently.},
journal = {SCM Studies in Communication and Media},
pages = {7--27},
author = {Schnauber, Anna and Meltzer, Christine E.},
volume = {4},
number = {1}
}