@article{2011:raupp:organizati,
title = {Organizational Communication in a Networked Public Sphere},
year = {2011},
note = {The purpose of the article is to provide a conceptual foundation for
the examination of the impact of the new public sphere on strategic
organizational communication. The paper addresses the following
question: how do organizations strategically communicate in the face
of the changing public sphere? The argument is made, that
organizations adapt to this new environment, but that they also
actively shape it. Based on a broad review of literature related to
the new structural transformation of the public sphere, a model of a
networked public sphere is derived. This model serves as a foundation
to formulate propositions for future research on strategic
organizational communication under the conditions of a networked
public sphere. The emphasis of the paper is on the development of a
theo-retical framework. However, examples will be included in order to
illustrate the assertions. The value of the paper lies in addressing
central themes of strategic organizational communication through the
lens of the public sphere perspective.},
journal = {SCM Studies in Communication and Media},
pages = {71--93},
author = {Raupp, Juliana},
volume = {0},
number = {1}
}