@article{2003:kim:directto,
title = {Direct-to-Consumer Communication: An Analysis of the Current Environment in the USA and Europe},
year = {2003},
note = {},
journal = {M&K Medien & Kommunikationswissenschaft},
pages = {572--598},
author = {Kim, Sibylle T. and Ratzan, Scott C.},
volume = {51},
number = {3-4}
}