@article{2008:heyder:strategic_,
title = {Strategic management in the German brewing industry: Are there still differences between East and West},
year = {2008},
note = {Despite the reunification of Germany more than 15 years ago,
substantial differences remain between the regions that once comprised
the market-driven West and the socialist, centrally planned East.
Although today's Eastern German economy is less competitive than the
Western German economy, there are important exceptions to the rule.
One exception is the food and beverage industry in which Eastern
German companies have gained strong competitive positions. Did they
reach this position by mimicking Western German blueprints, or did
they go their own way? These questions are addressed in this paper by
referring to a large-scale empirical study in the German brewing
sector.},
journal = {JEEMS Journal of East European Management Studies},
pages = {10--39},
author = {Heyder, Matthias and Theuvsen, Ludwig},
volume = {13},
number = {1}
}