@article{2005:buzdy:reorganisi,
title = {Reorganising Friesland Hungaria – A Case Study},
year = {2005},
note = {This teaching case study focuses on the shifting of company strategy
from the national to the CEE-regional level. Friesland, a Dutch-owned
dairy company in Hungary, was extremely successful in the national
context since 1993, but the 2004-enlargement of the European Union
initiated a process of regional integration across Central European
countries. Management has to face new challenges for company strategy
(such as regional expansion) and organisational structures (fitting an
existing national company to the new international group of
businesses).},
journal = {JEEMS Journal of East European Management Studies},
pages = {313--327},
author = {Buzády, Zoltán},
volume = {10},
number = {4}
}