@article{2005:eckert:consequenc,
title = {Consequences of Convergence – Western Firm’s FDI Activities in Central and Eastern Europe at the Dawning of EU-Enlargement},
year = {2005},
note = {Comparing all kinds of market entry, foreign direct investment (FDI)
appears to be the most appropriate mode of foreign market. So called
Market seeking FDI can be differentiated into those activities
primarily aiming to realise psychic market proximity and into those
activities mainly undertaken to realise physical market proximity.
This differentiation is crucial because the number of FDI activities
primarily done for reasons of psychic market proximity could decrease
due to changes taking place in the CEE as well as an increasing
cultural homogeneity. These tendencies give (a) MNEs already operating
in CEECs for reasons of psychic market proximity potentials to
restructure their current activities in the region and (b) MNEs
striving to establish market presence in CEECs the possibility to
consider modes of foreign market entry, which are less capital
intensive than FDI like exporting.},
journal = {JEEMS Journal of East European Management Studies},
pages = {55--74},
author = {Eckert, Stefan and Rossmeissl, Frank},
volume = {10},
number = {1}
}