@article{1998:bennett:first_insi,
title = {First insights into the transfer of marketing know-how from Western firms to enterprises in Central and East Europe: A qualitative study},
year = {1998},
note = {This paper reports the results of case study research into the methods
employed by 12 large UK-based companies when transferring marketing
know-how to Central and East European (CEE) joint venture partner
firms. Propositions derived from transactions cost analysis and
theories concerning the optimal means for transmitting technical
information between organisations are applied to the data, and the
usefulness of a number of collateral hypotheses are assessed. It is
concluded that certain elements of transactions cost theory stand up
well in the CEE business context, but that the practical devices
adopted by Western enterprises when transferring marketing know-how to
foreign CEE partners need to be improved.},
journal = {JEEMS Journal of East European Management Studies},
pages = {7--25},
author = {Bennett, Roger},
volume = {3},
number = {1}
}