@article{2006:rothkegel:strategic_,
title = {Strategic Alliances between SMEs and Large Firms: An Exploration of the Dynamic Process},
year = {2006},
note = {This paper explores the dynamics in strategic alliances between small
and medium sized enterprises (SMEs) and large organisations
(corporates). Despite the volumes written on this subject, few studies
take into account this context of inter-organisational relationships.
The dynamics in strategic partnerships between small and large
organisations are potentially multifaceted and fraught with
complexities and contradictions. The partner organisations bring
diverse interests and resources to the strategic partnerships and
these affect the dynamics of their relationships. Using the literature
on strategic alliances, this article examines four such strategic
partnerships in New Zealand. Results show that in order to increase
the likelihood of successful collaboration, the alliance partners must
understand the importance of building trust and a shared alliance
purpose, and both of these must be communicated effectively at
executive and operational levels.},
journal = {mrev management revue},
pages = {50--71},
author = {Rothkegel, Senad and Erakovic, Ljiljana and Shepherd, Debbie},
volume = {17},
number = {1}
}