@article{2004:roemer:managing_a,
title = {Managing Asymmetric Resource Dependence and Environmental Risk in Relationships by Real Options},
year = {2004},
note = {Asymmetric dependence in buyer-seller relationship is probably among
the most widely studied phenomena in relationship research. However,
the focus on asymmetric resource dependence has mainly addressed risks
within the buyer-seller dyad and has largely disregarded external
types of risk affecting relationships. This paper examines how to
balance resources in relationships when there is inter-organizational
dependence and when there is environmental risk. The author uses a
formal real options model to analyze the effects of different types of
risk having an impact on relationships and to determine an optimal
management of relationships when there is asymmetric dependence and
environmental risk.},
journal = {mrev management revue},
pages = {89--106},
author = {Roemer, Ellen},
volume = {15},
number = {1}
}