@article{2020:schber:fortnite_,
title = {Fortnite: The business model pattern behind the scene},
year = {2020},
note = {We analyse the business model pattern behind the success of the
Fortnite game. A theoretical model is used to examine the conditions
where a Freemium strategy is appropriate. We also shed light on the
structure of the in-game-shop and analyse several features from a
marketing perspective.},
journal = {Die Unternehmung},
pages = {426--444},
author = {Schöber, Timo and Stadtmann, Georg},
volume = {74},
number = {4}
}