@article{2015:albge:a_framewor,
title = {A framework for business model development in technology-driven start-ups},
year = {2015},
note = {We propose a framework to explain how business models develop in
technology-driven start-up companies using a case study from
Scandinavia. We suggest that existing frameworks assume a linear
decision process that ignores the company’s course of experimenting
under environmental uncertainty. Our proposed framework acknowledges
how a start-up makes several iterative and path-dependent decisions to
create several business model prototypes before eventually making the
irreversible strategic choice of which one to implement.},
journal = {Die Unternehmung},
pages = {67--80},
author = {Albøge, Kristian Groth and Andersen, Jesper Gyldenlev and Lueg, Rainer and Nielsen, Kristian Posselt},
volume = {69},
number = {1}
}