@article{2012:piller:from_socia,
title = {From Social Media to Social Product Development: The Impact of Social Media on Co-Creation of Innovation},
year = {2012},
note = {},
journal = {Die Unternehmung},
pages = {7--27},
author = {Piller, Frank and Vossen, Alexander and Ihl, Christoph},
volume = {66},
number = {1}
}