@article{2012:zerfass:social_med,
title = {Social Media in der Unternehmenskommunikation: Strategien, Kompetenzen, Governance},
year = {2012},
note = {},
journal = {Die Unternehmung},
pages = {49--63},
author = {Zerfass, Ansgar and Linke, Anne},
volume = {66},
number = {1}
}