@article{2012:martin:status_upd,
title = {Status Update. How well is the Church reaching out to People in the digital Age?},
year = {2012},
note = {The industry term for the appeal of a Web site is “sticky”.
Visitors (or “eyeballs”) stick to a site if it is interesting,
lively, useful, provocative, and generally appealing. Conversely, the
“bounce rate” refers to how frequently initial visitors navigate
away from a page to a different site. Sticky is good; bouncy is bad.},
journal = {Communicatio Socialis (ComSoc)},
pages = {53--57},
author = {Martin, James},
volume = {45},
number = {1}
}