@article{1982:ugboajah:oramedia,
title = {"Oramedia" or Traditional Media as Effective Communication Options for Rural Development in Africa},
year = {1982},
note = {There is often controversy even among Africans interested in the
subject, on the best way to define and what to include in "Oramedia"
or traditional/folk media. Perhaps the way to illustrate symbolically
what folk media are is to take the way the African villager often
explains hirnself teil a story: A British Governor once sat on the
stool of the Kingof Ashanti as a way of communicating his authority as
the representative of Queen Victoria of England. But the significance
of the stool in the mind of the people of Ashanti was reverence, as
being not an appurtenance of the kingly office, but that of an
embodiment of the nation's soul. They were insulted. They were
provoked. They went home and prepared for war! (...) },
journal = {Communicatio Socialis (ComSoc)},
pages = {211--221},
author = {Ugboajah, Frank},
volume = {15},
number = {3}
}