Now Media
Edited by: Prof. Harald Eichsteller, Prof. Dr. Marie Elisabeth Müller und Prof. Devadas Rajaram
The series of “Now Media” publications offers igniting insights into innovative media formats. The series specialises on journalism, marketing and merchandising. All “Now Media” products reflect latest trends based on the digital marriage of technology and content: liquid, interactive, prosumer-oriented, cloud-based, in real-time or on demand. The series is designed for a multilingual and global audience and reaches out to entrepreneurs, students and scientists as well as to all interested users.