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Eva Riemann

Contextual Brand Valuation

Series: Munich Intellectual Property Law Center - MIPLC Studies

Volume 15 2012

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Empirical Data on Distribution Rates: Surveys S. 118-126

„… brand valuation techniques available. Both practitioners and scholars divide them into groups in order …” „… , the analysis of some valuation techniques which will be performed later in this chapter can only be …” „… questions which brand valuation methods are being used in practice and how popular these methods are …”

Introduction S. 127-129

„… graphic techniques enjoy strong market shares as well.382 The most popular of such methods reached …” „… valuation tools are known to many brand experts and some such techniques have been newly developed, they …” „… income approach in its pure form seems to be the most widely applied brand valuation technique, being …”

First Steps Towards a Possible Solution S. 172-174

„… techniques are often inflexible and not made transparent, thus constituting ‘black boxes’. This impedes the …” „… most widely applied in practice. Compared to these, proprietary ones attain rather small market shares …” „… that these techniques are of limited applicability.545 Proprietary tools are mostly hybrid in nature …”

Summary and Perspectives S. 263-270

„… , this list is not exhaustive. It may be necessary in practice to add new issues, such as more relative …” „… into account by any proper valuation technique. For instance, the Systematic Integrated Methodology …” „… protection must be processed by every IP valuation technique. More on the ‘how’ of valuation was discussed in …”

Financial Techniques S. 129-150

„… practice in order to set out general trends and issues is both sufficient and expedient. 3.2.1.1 Selection …” „… Criteria Two to three brand valuation methods in each category of techniques (financial, customer-related …” „… choose methods currently applied in practice in order to reach a maximum degree of comparability …”

Systematisation of Brand Valuation Methods S. 116-118

„… worldwide.341 In the German-speaking area, there are approximately 30 proprietary techniques on offer.342 …” „… are a number of generic, i.e. freely accessible and usable, approaches and techniques in place. Many …” „… others, none of them seems to have reached widespread acceptance as best practice so far. This is …”

General Issues and Trends S. 113-116

„… practice, especially with regard to intangible assets, one should try to simulate it as closely as possible …” „… applied brand valuation techniques. 336 By contrast, rules of accounting for intellectual property speak …” „… of present brand valuation techniques set out in this chapter serve as reference points throughout …”

Conceptual and Methodical Soundness S. 192-197

„… question as possible. It therefore goes beyond the scope of a mere valuation technique in the customary …” „… systematics as it does, it needs to be fine-tuned in practice over time in order to realise its full potential …” „… by a desired valuation technique have been worked out in chapter one.584 As a logical consequence …”

Financial Income-Based Analysis S. 175-180

„… one single flexible and comprehensive technique which takes all due factors into account but omits as …” „… elaborated in the preceding chapter, current brand valuation techniques do not fulfil these and other …” „… requirements a forecasting valuation technique must meet.556 4.1 Overview of the Valuation Process In order to …”

Psychographic Models S. 150-157

„… tools are by definition unsuitable for any future-oriented valuations. Market-based techniques fail with …” „… about much noteworthy added value vis-à-vis generic financial techniques. Their market shares are …” „… valuation techniques use indicators in connection with other processes, indicators are also applied per se …”

Distinguishing Reporting from Forecasting Valuations S. 27-29

„… intellectual property as assets. 16 Cf. 1.4.1.2. 17 Cf. e.g. Brand Finance, Current Practice in Brand Valuation …” „… 38.22 These sets of rules prescribe certain valuation techniques, such as the cost method for initial …”

Summary and Conclusions S. 110-112

„… , 2005-2006 Global Transfer Pricing Surveys – Global Transfer Pricing Trends, Practices, and Analysis …” „… certain valuation techniques. 2.4 Summary and Conclusions The nature of the valuation object brand has …”

Accounting and Tax S. 102-110

„… finding, a specific fixed legal rule or practice relating to determination of brand value in litigation …” „… to be readable off the balance sheet. Hereby, it is common practice in a number of jurisdictions to …” „… light of the factual circumstances and of valuation techniques currently in place it seems very unlikely …”

Introduction S. 201-206

„… applied brand valuation techniques do, cf. 3.3.1. 199 Chapter 5 The Legal Dimension 5.1 Introduction In …” „… discipline to wich brands are central both in theory and in practice (hence, marketing aspects must …”

Financial-Behavioural (Hybrid) Models S. 157-169

„… . 490 Other hybrid brand valuation techniques include ‘Brand Equity Evaluation System’ (BEES) by BBDO …” „… System is to be applied in practice. It shall be noted, however, that value of the brand “Die Tank AG” as …” „… improvement compared to the ACNielsen technique, one of the shortcomings of which lie in the lacking …”

Intangible Assets and Intellectual Property S. 43-56

„… scrutinise both presently applied brand valuation techniques as well as the newly introduced Systematic …” „… valuation technique. The reason for this is a dramatic structural change of modern economies, at least in …” „… – Management, Measurement, and Reporting, p, 45. However, it must be noted in this connection that, in practice …”

Bibliography S. 289-304

„… November 16, 2006) 290 Brand Finance: Current Practice in Brand Valuation, http://www.brand …” „… finance.com/Uploads/pdfs/Current Practice in Brand Valuation.pdf (last viewed April 28, 2006) Brand Finance: Implications of the …” „… Trends, Practices, and Analysis, November 2005, http://www.ey.com/g …”

Prismatic Evaluation S. 180-191

„… against consistency. A reliable, i.e. reproducible, valuation technique579 can only be put into practice …” „… calculation is carried out in practice is described in detail above at 3.2.2.1.3 and will therefore not be …”

doi.org/10.5771/9783845241890

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STADION

Browse Volumes: STADION

STADION Volume 43 (2019) Issue 1 ISSN Online: 2942-3430

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Udi Carmi The McDonaldization of Fencing. The Tauberbischofsheim Coaching Method as a Turning Point in the History of Fencing S. 99-114

„… Castello, The theory and practice of fencing, 3–15. 3 Ritzer, Modern Sociological Theory, 486–94. Stadion …” „… through technical drills, leg exercises, practice using training dummies, practice in pairs and primarily …” „… succumbed to the innovative and rational method. The traditional methods were based on techniques that had …”

doi.org/10.5771/0172-4029-2019-1

Andreas Fischer-Lescano, Hans-Peter Gasser, Thilo Marauhn, Natalino Ronzitti - Frieden in Freiheit - Peace in liberty - Paix en liberté

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Andreas Fischer-Lescano (ed.), Hans-Peter Gasser (ed.), Thilo Marauhn (ed.), Natalino Ronzitti (ed.)

Frieden in Freiheit - Peace in liberty - Paix en liberté

2008

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Heike Spieker The Conduct of Hostilities and the Protection of the Environment S. 753-780

„… binding force of these provisions, both in state practice as in academia, the international community’s …” „… Convention on the Prohibition of Military or Any Hostile Use of Environmental Modification Techniques, 10 …” „… third category. Characteristic for environmental modification techniques is that the environment itself …”

Laurence Boisson de Chazournes, Danio Campanelli The United Nations Compensation Commission: Time for an Assessment? S. 13-30

„… Practice of International Courts and Tribunals, 2005, pp. 107-139. 16 Glod, “International Claims …” „… should be noted that throughout its practice the Governing Council never once refused the …” „… of the “complexity and the limited amount of relevant international practice”42, Iraq was allowed not …”

David P. Forsythe The United States and International Humanitarian Law S. 421-428

„… various abusive techniques. Other parties were part of the process, including the CIA on occasion, and …” „… doubt as to the general situation. Only the exact techniques, and the number of prisoners involved …” „… ” interrogation techniques, there is no reason to question the general situation, only the specifics of how many …”

Georges Abi-Saab Whatever happened to Article 19? S. 831-850

„… latter activities that generated the bulk of “international practice” in this field. The rules that …” „… breach of an obligation directly owed to the claimant State; which was rarely met in practice, at least …” „… the recorded practice of the 19th and the early 20th century, under the legal rubric of “State …”

Andrew Waite The Definition of Waste: The Riddle of the Sands S. 799-818

„… Saetti and Mr Frediani, the petroleum coke at issue automatically results from a technique which at the …” „… part of a lawful practice of spreading on clearly identified parcels and if its storage is limited to …” „… practice laid down by the Autonomous Community of Catalonia. The persons running those farms are not …”

doi.org/10.5771/9783845209593

Erk-Volkmar Heyen - Jahrbuch für europäische Verwaltungsgeschichte, Band 20. Annuaire d'Histoire Administrative Européenne, Vol. 20. Annuario per la Storia Amministrativa Europea, Vol. 20. Yearbook of European Administrative History, Vol. 20

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Erk-Volkmar Heyen (ed.)

Jahrbuch für europäische Verwaltungsgeschichte, Band 20. Annuaire d'Histoire Administrative Européenne, Vol. 20. Annuario per la Storia Amministrativa Europea, Vol. 20. Yearbook of European Administrative History, Vol. 20

2008

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Mike Esbester Administration, Technology and Workplace Safety in Britain in the Early 20th Century S. 101-124

„… industry but making reference to wider industrial and societal practices. The final section provides a …” „… techniques is particularly important, and will be observed in relation to occupational safety and education …” „… . Institutional structures and administrative techniques, particularly those used by employers, have received less …”

Ben Marsden The Administration of the "Engineering Science" of Naval Architecture at the British Association for the Advancement of Science, 1831-1872 S. 73-100

„… might it effectively relate science and practice, individual action and collective endeavour, business …” „… , 2003, pp. 41-58. 4 See Jonathan Harwood, Engineering Education between Science and Practice …” „… , though, that "practice has always been the origin and stimulus of theory". Barlow agreed: he had inferred …”

Jon Agar Mechanical Metaphor, Mechanization and the Modern British Civil Service S. 125-144

„… has been the careful scrutiny of language and material practices1. Indeed, we should expect there to …” „… dynamic contribution to changing practices and capacities of administration. The study of the changing …” „… spread and use of Hollerith punched-card techniques in the first half of the 20th century provided an …”

English Summaries S. 367-376

„… "social" techniques to try and "educate" employees as to "correct" and "incorrect" work practices. It is …” „… more self-evident bases for the daily practice of monitoring and control. Finally, the state adopted …” „… construction and performance of ships in actual practice, according to uniformly specified criteria and using …”

Monika Dommann Dokumentieren: die Arbeit am institutionellen Gedächtnis in Wissenschaft, Wirtschaft und Verwaltung 1895-1945 S. 283-306

„… (1907), S. 105-127 (109). 24 Paul Otlet, La technique et l'avenir du périodique, in: BIIB, 6 (1901), S …” „… . Communicationes, 1 (1934), Nr. 1, S. 9-18; ders., Technique Documentaire Municipale, in: ebd., 2 (1935), Nr. 3, S …” „… auch als Bei- 48 Noordenbos, Technique Documentaire Municipale (N.47), S. No.7-No.8. 49 Vgl. Oscar …”

Stephen Sambrook The British Armed Forces and their Acquisition of Optical Technology: Commitment and Reluctance, 1888-1914 S. 145-170

„… Nelsonian (or even Elizabethan) gunnery techniques may have been the nearest to a rangefinding paradigm …” „… services, differed so much in practice that integration of production was never feasible. The only other …”

doi.org/10.5771/9783845211909

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Carsten Rohde

Faust-Sammlungen

Series: ZfBB Sonderband

Volume 122 2018

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E. Stead Faust-Bilder: Uses and Abuses of 'Illustration' in Faust-Literature and Faust Collecting S. 151-174

„… implanting of the notion in Faust collecting, particularly with respect to the practices of Alexander Tille …” „… ever-expanding mass culture, rooted in its epoch, gradually using industrial techniques, and evolving …” „… gallery effect or on the technique used. Such eschewal or refraining imply either discretion and respect …”

doi.org/10.5771/9783465143611

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