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Eva Riemann

Contextual Brand Valuation

Series: Munich Intellectual Property Law Center - MIPLC Studies

Volume 15 2012

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Financial-Behavioural (Hybrid) Models S. 157-169

„… analysis. This is performed utilising seven factors, comparing the brand under valuation to competitor …” „… possible. The segmentation of customer-related brand value factors into brand iconography and brand assets …” „… qualitative value building or distracting factors in the eye of the consumer, is being illuminated. Financial …”

Financial Income-Based Analysis S. 175-180

„… possible in the light of keeping the valuation process coherent and clear. Such factors need to represent …” „… methods. It rather entails a more time and cost consuming valuation procedure and leaves the …” „… does not add quality to the valuation process. It would rather be more economical and reasonable to use …”

Psychographic Models S. 150-157

„… valuation tools bring about inflexible and one-sided valuation mechanisms. Important factors of brand value …” „… are being completely left out of the valuation process. Such factors relate to both the effect of the …” „… rationale, arousing the expectation of its use as basis of a truly comprehensive valuation method …”

Important Brand Valuation Developments and Issues . S. 170-172

„… Interbrand brand valuation tool comprises noteworthy advantages, the list of drawbacks prevails. Especially …” „… Performance System, like Interbrand Brand Valuation, combines both financial and non-financial value …” „… financeoriented valuation uses such as accounting and focuses on the net present value of future income streams as …”

Conceptual and Methodical Soundness S. 192-197

„… value, or expected value, instead of a fixed one (every future-related valuation is an estimate), so …” „… corresponding monetary one. It follows that, in this example, ➾ 57,916.67 is the expected value as valuation end …” „… qualitative analysis incorporating value influencing factors from all decisive fields. This contextual result …”

Financial Techniques S. 129-150

„… value, cf. King, Valuation, p. 75. 404 Such factors include deterioration (physical and otherwise …” „… 3.2 Analysis of Currently Applied Brand Valuation Methods In order to see whether the present …” „… retentiveness vis-à-vis actual performance of brand valuation is justified and, if yes, to elaborate what could …”

First Steps Towards a Possible Solution S. 172-174

„… This is mainly due to two factors. Firstly, each of these methodologies seem to contain at least …” „… one substantial methodical flaw, for example the omission of important value-influencing factors. This …” „… shares. Hence, one of the main reasons why hybrid brand valuation tools have not yet been accepted more …”

Prismatic Evaluation S. 180-191

„… strategic and financial value-influencing factors. This enables the party having mandated the valuation to …” „… other factors such as the valuation cause. As elaborated above,570 intellectual property rights …” „… than brands. Technical factors which are important in the course of patent valuation include all those …”

Summary and Perspectives S. 263-270

„… well-known marks. Legal factors are not always of equal importance, depending on valuation object, cause and …” „… field of brand valuation, they are crucial in two aspects: firstly, trade mark protection provides legal …” „… confusion. Hence, if one wishes to achieve comprehensive brand valuation, one cannot afford to ignore trade …”

Conclusions S. 169-170

„… well do not include all various kinds of criteria necessary. For example, consumer behavioural factors …” „… used in every valuation) is actually arrived at and whether it is valid. In addition, the criteria used …” „… to operationalise the seven factors in the course of the brand strength analysis are not completely …”

Conceptual and Methodical Soundness S. 31-38

„… quality of a forecasting valuation technique can be detected by how well it is able to deal with and …” „… justifies and even necessitates a differentiation betweeen these two fields. It applies to all valuation …” „… property valuations. 1.3 General Framework Underlying the Value of any Asset Next to universal value …”

Intangible Assets and Intellectual Property S. 43-56

„… and above valuation, this would enable him or her to evaluate the asset, i.e. to integrate it into …” „… and controlling purposes. 1.5 Summary Intellectual property valuation is a highly complex art. All the …” „… dealing with details. It has therefore been demonstrated that the interplay between the three factors …”

Manageable Output S. 197-198

„… value influencing factors. Risk reduction must therefore be one major focus of an intellectual property …” „… linked to how comprehensive the respective valuation tool is. On this note, the comparative evaluation …” „… salient legal, technical, business strategic and financial value influencing factors. However, dealing …”

Systematisation of Brand Valuation Methods S. 116-118

„… only manage what one can (and actually do) value, valuation must play a central role for brand …” „… management decision makers. A lot has been achieved after first publications on brand valuation were made in …” „… the early 1960s.338 New brand valuation tools were developed, old ones improved. Since the first major …”

General Issues and Trends S. 113-116

„… assets for which an item changes hands “on the date of valuation between a willing buyer and a willing …” „… applied brand valuation techniques. 336 By contrast, rules of accounting for intellectual property speak …” „… rights. 337 International Valuation Standards Committee, International Valuation Standards, p. 27. 111 …”

Brand Protection S. 99-102

„… . Furthermore, comprehensive IP (e)valuation can help assess the creditworthiness of IP-focussed debtors.287 …” „… Debtor quality, in turn, is one of the factors to be considered during calculation of the lending bank’s …” „… presupposes their valuation) to a special purpose vehicle (SPV), a legal entity unconnected to the originator …”

Widespread Acceptance S. 197

„… value influencing factors. Risk reduction must therefore be one major focus of an intellectual property …” „… linked to how comprehensive the respective valuation tool is. On this note, the comparative evaluation …” „… salient legal, technical, business strategic and financial value influencing factors. However, dealing …”

Empirical Data on Distribution Rates: Surveys S. 118-126

„… valuation as a main reason for this abstinence.350 Another paramount cause for refraining from brand …” „… valuation is the fact that such a valuation would be too time and/or cost intensive.351 Yet current …” „… literature shows that the belief in necessity and importance of brand valuation is undaunted. The …”

Widespread Acceptance S. 38-39

„… valuation tool and the valuation end result. The issue of information asymmetry is linked to risk reduction …” „… reduction should be central characteristics of a proper valuation tool. As nontradability results from …” „… systematically collecting and processing as much information about the asset under valuation as possible …”

Utility and Title S. 30-31

„… the appraiser and should therefore be treated as a group distinct from valuation scenarios which are …” „… and mostly serves the purpose of covering past events.25 Due to this fact, valuations for the purpose …” „… based on mainly historic data - added to accounting and taxation valuations in order to form one group …”

The Term `Trade Mark' as Opposed to `Brand' S. 56-77

„… seen, managed and valued, in terms of forecasting valuation, in the context of all factors and signals …” „… & Intellectual Property Valuation: A Multidisciplinary Perspective, p. 8. 100 This is due to their partial …” „… value, positively or negatively. For a comprehensive intellectual property valuation tool it is decisive …”

Introduction S. 201-206

„… intellectual property (e)valuation tool. As such, it is based on both fundamental issues pertaining to …” „… intangible asset and intellectual property valuation and on findings from the above analysis of current brand …” „… valuation methods. It uses the widely accepted income approach, coupled with DCF and decision tree analysis …”

Development of Brand Valuation S. 77-80

„… valuation instead of merely with trade mark valuation. A brand is a complex, personality-like phenomenon …” „… brand. For purposes of comprehensive brand valuation, it is important to understand both nature and …” „… functions of brands as these are value influencing factors. It has therefore been elaborated that brands …”

Grundlagen der Wertbildung jedes Vermögensgegenstands S. 271-273

„… also collection and analysis of salient contextual data, it can be used, next to valuation, in …” „… and asymmetries of information to a minimum. This means that two central factors hindering the …” „… importance for proper valuation of intellectual property as such assets are, as discussed above, highly …”

Intermediate Findings S. 31

„… quality of a forecasting valuation technique can be detected by how well it is able to deal with and …” „… justifies and even necessitates a differentiation betweeen these two fields. It applies to all valuation …” „… property valuations. 1.3 General Framework Underlying the Value of any Asset Next to universal value …”

Conclusions S. 191-192

„… of a fixed one (every future-related valuation is an estimate), so must this result, since it …” „… that, in this example, ➾ 57,916.67 is the expected value as valuation end result. It is the best …” „… incorporating value influencing factors from all decisive fields. This contextual result can be scored against …”

The Law in General S. 248-250

„… brand generally decline with the quality of title. Some situations requiring brand valuation only apply …” „… factor) as well as the likelihood of success or failure in this regard (this is not just a cost factor …”

Trade Marks With a Reputation S. 251-254

„… the public must be appreciated globally, taking into account all factors significant to the …” „… between the relevant factors and, in particular, the similarity of the trade marks and the similarity of …” „… well as, where appropriate, the importance of these factors in light of the category of goods or …”

Bibliography S. 289-304

„… , Ann-Kristin; Schraml, Stephanie; Nathusius, Eva: Valuation of Platform Technology Based Intangibles Companies …” „… Property Valuation: A Primer for Identifying and Determining Value, Chicago 2005 Anson, Weston …” „… November 16, 2006) 290 Brand Finance: Current Practice in Brand Valuation, http://www.brand …”

Brand Transactions S. 91-96

„… , marketing means need to be constantly revisited, reviewed and evolved. A holistic brand valuation or rather …” „… decisions cannot be precluded without feedback through comprehensive brand valuation and evaluation, which …” „… . Comprehensive brand (e)valuation, for instance as proposed in this work, can provide quantitative and …”

doi.org/10.5771/9783845241890

Marcus Scheibel - Einfluss der eingeschränkten Handelbarkeit auf die Bewertung von privaten Unternehmen im Euroraum

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Marcus Scheibel

Einfluss der eingeschränkten Handelbarkeit auf die Bewertung von privaten Unternehmen im Euroraum

Series: Finanz- und Rechnungswesen

Volume 13 2013

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Literaturverzeichnis S. 163-168

„… Returns,in: Business Valuation Review, September, S. 104-111.Behrens, Thomas (1997): Informationsnutzen im …” „… ): AlternativeFactor Specifications, Security Characteristics and the Cross-Section of ExpectedStock Returns, in …” „… Proxy for Discount for Lack of Marketability in Private Company Valuations, in: Business Valuation …”

doi.org/10.5771/9783845246420

Dietmar Hillebrand - Erklärung der Varianz fundamentaler Kennzahlen und Renditeprognosen deutscher Aktien

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Dietmar Hillebrand

Erklärung der Varianz fundamentaler Kennzahlen und Renditeprognosen deutscher Aktien

Series: Finanz- und Rechnungswesen

Volume 4 2007

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Literaturverzeichnis S. 171-176

„… Multiples in Corporate Valuation, in: Journal of Applied Finance, Vol. 14, Nr. 1, S. 4-10. Barberis …” „… , Robert J. (1989), The Dividend-Price Ratio and Expectations of Future Dividends and Discount Factors, in …” „… ), Valuation Ratios and the Long-Run Stock Market Outlook: An Update, NBER Working Paper Nr. W8221. Campbell …”

doi.org/10.5771/9783845204079

Mirko Grunert - Die Methodenwahl zur Ermittlung einer angemessenen Barabfindung nach dem AktG

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Mirko Grunert

Die Methodenwahl zur Ermittlung einer angemessenen Barabfindung nach dem AktG

Series: Lüneburger Juristische Studien – Leuphana Legal Studies

Volume 37 2022

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8 Anhang S. 563-604

„… action to which the shareholder objects;(ii) using customary and current valuation concepts and …” „… corporate action to which the shareholder objects, (B) using customary and current valuation concepts and …” „… valuation concepts and techniques generally employed for similar businesses in the context of the …”

5 Methodenwahl in den USA S. 435-512

„… anderer relevanter Faktoren („other relevant factors“).Während somit 20 der 50 Bundesstaaten eine dem …” „… „Fair Value“:„[...] using customary and current valuation concepts and techniques generally employed …” „… current valuation concepts and techniques generally employed for similar businesses in the context of the …”

doi.org/10.5771/9783748935520

Martin Dietrich, Dieter Kurt Tscheulin - Public and Nonprofit Marketing

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Martin Dietrich (ed.), Dieter Kurt Tscheulin (ed.)

Public and Nonprofit Marketing

Series: Sonderheft ZÖGU

Volume 2009

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Florian Drevs Die Schätzung einer Preis-Absatz-Funktion im Rahmen der ökonomischen Evaluation medizinischer Leistungen – am Beispiel von PET/CT-Untersuchungen bei der Krebsvorsorge S. 70-86

„… advances in radiotracer and scanner technology - an exciting prospect. II. The Contingent Valuation Study …” „… the impact of factors that were found in previous studies to influence the inclination to have a …” „… screening and the WTP. Tables 1 and 2 list factors that influence the inclination to be screened and WTP …”

doi.org/10.5771/9783845218298

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