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Sonja Klose, Timo Schöber - Marketing im E-Sport

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Sonja Klose, Timo Schöber

Marketing im E-Sport

Series: Esportpedia

Volume 2023

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Anhang S. 148-164

„… SportbundESL Electronic Sports LeagueAnhang149FIFA Fédération Internationale de Football AssociationFSK …” „… MastersIGA In-Game AdvertisingKeSPA Korean e-Sports AssociationKPI Key Performance IndicatorLAN Local …” „… ClickPPL Pay per LeadPPS Pay per SaleMarketing im E-Sport150PR Public RelationsPUBG PlayerUnknown’s …”

doi.org/10.5771/9783840315077

Margrit Seckelmann, Andreas H. Woerlein - eSport in Recht und Gesellschaft

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Margrit Seckelmann (ed.), Andreas H. Woerlein (ed.)

eSport in Recht und Gesellschaft

Series: Schriften des Kompetenzzentrums eSport der Leibniz Universität Hannover

Volume 2 2023

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2. Aus dem Schatten in das Licht? Der rechtliche Status quo des eSports in Deutschland und Vorschläge zu seiner Fortentwicklung S. 33-48

„… 2. Aus dem Schatten in das Licht? Der rechtliche Status quo deseSports in Deutschland und …” „… Series hat es der eSport offiziell auf die olympi‐sche Bühne geschafft. Das im Juni 2023 in Singapur vom …” „… ausgerechnet in der eSports-Szene selbst traf die An‐kündigung der Olympic Esports Series auf wenig Gegenliebe …”

5. NFT und eSport – Erfolgsrezept oder Risiko? S. 97-118

„… 5. NFT und eSport – Erfolgsrezept oder Risiko?Marisa MachacekA. Einleitung – NFT und Ihre …” „… medienwirksamen Beispielen aus Musik und Kunst,wurde die Technologie der NFT auch im Sport und Gaming als …” „… fürImmobilieninvestitionen11 über digitale musikalische Erzeugnisse12 bis indie Welt des Online-Gaming und des eSports …”

doi.org/10.5771/9783748939962

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Joanne Lannin

Who Let Them In?

2022

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Ch11. Play-by-Play: The Final Frontier S. 89-104

„… an-nouncers.6DiCaro’s 2021 book Sidelined: Sports, Culture, and Being a Woman in America is a no-holds-barred …” „… , and ESPN, where she now cohosts SportsCenter. She was the first play-by-play announcer for the WNBA …” „… and has been the lead announcer for other national sports broadcasts. Kremer, meanwhile, is the …”

Ch13. Doris Burke: At the Top of Her Game S. 111-118

„… 111For a sports-loving seven-year-old kid whose family had just moved one hundred miles from West …” „… best broadcaster—female or male—doing bas-ketball commentary today. She was the first woman sports …” „… . That year she also won the National Sports Media Association’s National Sportscaster of the Year Award …”

Ch14. #MeToo Comes to Sports S. 119-132

„… of text messages from Montana State Uni-versity play-by-play announcer Jay Sanderson.“Come down here …” „… knew she had to move on. “You don’t want to go grocery shopping and 14#MeToo Comes to Sports120 Chapter …” „… Sexual harassment is not confined to women in sports journalism. As the #MeToo movement continues to …”

Index S. 161-166

„… , 9, 55, 99, 111–116NBC Sports, 51, 92NCAA announcers, 94, 99, 114, 100Nearhos, Diana, 30Nelson …” „… 161Aaron, Hank, 35, 36ABC’s Dancing with the Stars, 66ABC Sports, 14, 21, 42, 49ABC’s Wide World of …” „… Sports, 44, 51, 61Academy of Television Arts and Sciences Lifetime Achievement in Sports, 15. See also …”

Ch07. Robin Roberts: Her Roots in Sports S. 57-62

„… announce on SportsCenter that Arthur Robin Roberts: Her Roots in Sports 61Ashe, by then a friend, had died …” „… surprised to find that she was a sports broad-caster for more than twenty years. Leaving sports was not a …” „… decision she made lightly. “Not only did I love sports, but I still had that voice inside me saying I’d be …”

Ch10. Karen Guregian: Having It Her Way S. 81-88

„… plenty of professional athletes in her thirty-five years as a sports reporter. In that time, she’s …” „… covered many of the triumphs and tragedies of the Boston sports scene. She was at the 2004 World Series in …” „… Boston Globe sports section every afternoon after school, especially the stories of Lesley Visser, the …”

Ch01. Why Mary Garber Matters S. 1-8

„… all the men were listening to what I had to say. . . . That was when my interest in sports really …” „… began.”1 Mary Garber would turn her love of sports into a fifty-seven-year ca-reer as a newspaperwoman …” „… began infiltrating sports departments (and team locker rooms) in ever-growing numbers. Her tenacity, her …”

Ch05. Pioneers in Sports Broadcasting S. 39-46

„… 39Many sports fans think of Phyl-lis George as the trailblazer when it comes to women …” „… the national sportscasting scene. Just as women sportswriters were making inroads in sports …” „… depart-ments during the 1960s and ’70s, so too were women sports broad-casters. Women such as Jeannie Morris in …”

Ch06. ESPN: Game Changer for Women S. 47-56

„… 47In the early 1980s, many TV executives assumed that hard-core sports fans would balk at seeing a …” „… woman delivering their sports news. Forty years later, at ESPN, ESPN2, and their sister channels, women …” „… Leader in Sports” has changed the landscape for women in the industry exponentially.That wasn’t the case …”

Notes S. 141-156

„… (July 10, 2020).16. Julie DiCaro, “Safest Bet in Sports: Men Complaining about a Female An-nouncer’s …” „… , 2008, https://www.nytlimes.com/2008/05/03/sports/03vecsey .html (February 1, 2020).21. “Everybody Has a …” „… to Cross When It Says Don’t Walk, 46. 4. Nell Scovell, “The Best Sports Section in History …”

Ch03. Prying Open the Locker Room Doors S. 17-32

„… 17Until the mid-1980s, women sports journalists needed a scorecard to keep track of the hodgepodge …” „… of policies governing locker room access. A few professional sports teams provided access to women …” „… world. Period,” said Betty Cuni- berti in 2013. Cuniberti started out writing sports for the San …”

doi.org/10.5771/9781538161456

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Brett L. Abrams

Terry Bradshaw

2017

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8 Press Box View S. 159-180

„… have him join our staff of NFL announcers,” said Peter A.Lund, executive vice president of CBS Sports …” „… athlete, whocould sell products that a regular sports announcer could not. He pre-dicted that athletes …” „… lackof speaking abilities. Famous sports announcer Howard Cosell grum-bled in a talk to the Associated …”

4 Two More Golden Rings S. 77-96

„… Mae. A weeklater, Bradshaw received an award as Pittsburgh’s sports figure of theyear. He enjoyed the …” „… a team to repeat as championof its sport. The reality is, as Bradshaw noted, players have busy …” „… could to get him ready to play becausehe wanted to play, and the sport’s culture of playing while hurt …”

10 Host, Guest Star, and Commercials S. 213-242

„… pregame football. A formerCBS Sports executive, O’Neil also knew Bradshaw could host othersporting events …” „… net-work, sold mass-produced souvenirs on its sports collectibles show.Since its debut in the summer of …” „… confessed to beinga “frustrated athlete” and said he would rather be a sports star like hisfriend Terry …”

Notes S. 251-288

„… J.Halberstam, “Top 50 Network TV Announcers,” January 30, 2009, YahooSports …” „… 22,2016.11. “Sport: Eat ’Em Up, Get ’Em!” Time, September 27, 1976 …” „… , FergusonSet Stage for Proflic Passing Attacks,” USA Today High School Sports, Sep-tember 3, 2015 …”

6 From Advertising to Acting S. 119-138

„… audiences. Print advertisements appeared in sports magazinesduring that time, but this changed once a …” „… swimming in apool while the announcer exclaimed, “You too can have a full, robustlife with our toupee. Look …” „… afternoon programWide World ofCHAPTER 6124Sports, producers created a mock three-day trout-fishing …”

3 Two Golden Rings S. 53-76

„… than 40 percent of football fans thoughtthe new league would be good because competition in sports …” „… during the offseason, participating intelevision sports events. In the 1970s, the television broadcasting …” „… . The American Broadcasting Corpora-tion (ABC) hired Roone Arledge, who headed an inventive sports …”

9 Studio Analysis and Hijinks S. 181-212

„… theother hand, is an in-your-face kind of guy,” said CBS Sports executiveproducer Ted Shaker. The pair …” „… reporters.Outside of the sport, the United States became embroiled in a war inthe Middle East.The locker room …” „… opened the doors, literally, forfemale reporters. The ruling determined that keeping the Sports …”

2 The Bradshaw Image S. 27-52

„… field. While playing host, the Steelers routed the New YorkGiants, and one visiting sports columnist …” „… leaders talked for years about building anew stadium for their sports teams, little happened. For many …” „… Simpson was “less than a sensation as a pro.” But one of the deansof the sports columnists, Arthur Daley …”

doi.org/10.5771/9781442277649

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Kirk McKnight

The Voices of Baseball

2023

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And That’s a Life: A Tribute to Vin Scully S. 297-318

„… was the most influential sports announcer that ever lived. I worshipped the man. He was always …” „… play-by-play broadcaster, August 2022Going back, the two major network baseball announcers—we’re talking radio …” „… another sport—Bob Miller, for-merly of the Los Angeles Kings, discusses the exercise in futility it must …”

Preface

„… announcers—the Harwells, Scullys, Carneals, Bucks, and Carays—you can’t help but, beyond your admi-ration for …” „… States— History. | Sportscasters—United States. | Radio broadcasting of sports—United States—History …” „… . | Television broadcasting of sports—United States—History. Classification: LCC GV879.5 .M35 2023 (print) | LCC …”

Bibliography S. 319-336

„… -carl-crawford-los-angeles-dodgers-blockbuster-tradewww.cbsnews.com/news/red-sox-epic-collapse-one-for-the-record-bookswww.usatoday.com/story/sports/mlb/redsox/2013/04/10/fenway-park-red-sox -record-sellout-streak-ends/2072633 …” „… -at-sheawww.baberuthcentral.com/babesimpact/legends/the-curse-of-the-bambinowww.baseball-reference.com/players/r/ruthba01.shtmlwww.history.com/this-day-in-history/new-York-Yankees-announce …” „… -pur-chase-of -babe-ruthwww.redsoxdiehard.com/fenway/facts.htmlwww.boston.com/sports/baseball/redsox/2012/08/13 …”

8 Ken “Hawk” Harrelson, Steve Stone, and Len Kasper at Guaranteed Rate Field/Field of Dreams S. 69-78

„… make that catch in the ninth inning, was phenomenal. The last thing i do as an announcer—before the …” „… Kasper at Guaranteed Rate Field 73final analysis talking with the illinois Sports Commission was they …”

5 Ken Korach at RingCentral Coliseum S. 43-50

„… sports world as “Mount davis,” became a target for much criticism when the Raiders returned home to …” „… Coliseum to take it out. now here’s where, as an announcer, you’ve almost got to see certain plays …” „… there was something that said, ‘Wait.’ i tell young announcers to have a slight bit of detachment. don’t …”

19 Greg Brown at PNC Park S. 177-184

„… the other announcers, the players, and i arrived at PnC Park. We took a fairly long walk from the …” „… McCutchen, who, Greg Brown says, is “the antithesis of Bonds.” RAiSinG THe JoLLY RoGeRin a sport of …” „… town, the city of Pittsburgh made it clear what sport reigned supreme that night. Brown adds, “i’ve had …”

20 Bob Uecker, Brian Anderson, and Jeff Levering at American Family Field S. 185-194

„… sports fan. With the nFL’s Green Bay Packers and college football’s Wisconsin Badgers occupying …” „… another like it in Major League Baseball or any other sport. The way it stands—opened and closed—it’s the …” „… sweep of Pittsburgh on September 25. Anderson recalls, “For me, as an announcer, probably the best …”

2 Chip Caray, Pat Hughes, Len Kasper, Bob Costas, and Steve Stone at Wrigley Field S. 15-24

„… that’s a record for a team in any sport, the 1908 title itself is riddled with controversy to this day …” „… had that thought that i would love to be the first Cubs announcer to say, ‘The Cubs win the World …” „… American sports history ended in comeback fashion. Hughes continues, “Being with the Cubs for as long as i …”

This Was a Parking Lot, Now It’s Turned into an Outfield S. 277-296

„… like that before. i was the third string football announcer at Fox prior to get-ting that job in ’96 …” „… first time as a Yankee announcer and they point me to my parking space and it’s number 61. This is good …” „… but never as a play-by-play announcer. it’s kinda funny. i’ve been to so many games as a fan at ‘old …”

26 Howie Rose and Wayne Hagin at Citi Field S. 233-242

„… Rose refers to as “the greatest new York sports story ever told.” Another 17 years later, and at the …” „… trainer—a really sweet, humble guy from Texas—the stadium announcer says, ‘And the head trainer of the new …”

27 John Sterling, Michael Kay, and Bob Costas at Yankee Stadium S. 243-252

„… any of the four major sports has won more championships than the new York Yankees, who hold 27 titles …” „… Bloomberg, to announce the venue that would replace Yankee Stadium. At an estimated cost of $800 million …”

6 Denny Matthews, Ryan Lefebvre, and Rex Hudler at Kauffman Stadium S. 51-60

„… back into a western Mis-souri sports spotlight that would eventually be taken over by Patrick Mahomes …” „… young announcer, and i would go to other stadi-ums where teams had won, and before the game, they would …”

doi.org/10.5771/9781538177020

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