„… Silence und Stimmungen Wie eine leise Mozartmelodie, seidelbastzartes Allegretto, winden sich die …” „… rauschen hören kann, so hier Leib und Wald. Die Komposition SILENCE von John Cage brachte genau diese …”

Titelei/Inhaltsverzeichnis S. 1-8

„… .................................................................... XVII. 95 Silence und Stimmungen ...........................................................XVIII …”

doi.org/10.5771/9783956504624

Kai Bronner, Rainer Hirt - Audio Branding

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Kai Bronner (ed.), Rainer Hirt (ed.)

Audio Branding

2009

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Cornelius Ringe, Kai Bronner, Rainer Hirt Silence of Brands S. 140-147

„… 139 The pause is an important element of music. Silence is a basic need of the human organism …” „… . Hence silence is also an essential element of acoustic brand management. Acoustic brand management …” „… audible feature, for example the audio logo. But we are also capable of hearing silence. Can silence be an …”

Titelei/Inhaltsverzeichnis S. 1-10

„… Bronner, Rainer Hirt Silence of Brands E. Multi-sensory Design Karsten Killian Acoustics as Resonant …”

John Groves A short History of Sound Branding S. 62-75

„… study?” I asked, ”or if I present our methodology?” I could almost hear him pouting in the silence at …” „… , needs one… Responsibility sometimes means: silence takes courage!” (Rainer Hirt, 2009) “Sound design is …”

Hannes Raffaseder Audio Brands and Brand Sounds: Relevance of Timbre in Audio Branding S. 96-109

„… . Total silence exists only in a completely static and thus lifeless environment. Therefore, acoustic …” „… only receive silence. However, visual perception of the movements and changes, whose results can be …”

Rainer Hirt The Process of Brand Sound S. 110-117

„… one… Responsibility sometimes means: silence takes courage! References Becker, J. (2002). Process …”

Georg Spehr Audio Branding – all new? S. 26-35

„… stations preferred slow interval signals (with a lot of silence before and after) such as bell sounds …”

Index S. 270-281

„… of) 42, 47, 69, 102, 149–150, 153–156, 164–165, 173, 211, 251 signature tune 27–31 silence 31 …”

Kai Bronner Jingle all the Way? Basics of Audio Branding S. 76-89

„… ? Cornelius Ringe, Kai Bronner, Rainer Hirt Silence of Brands 77 89 95 109 117 129 139 D. ab_090218 …”

doi.org/10.5771/9783845216935

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