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Eva Riemann

Contextual Brand Valuation

Series: Munich Intellectual Property Law Center - MIPLC Studies

Volume 15 2012

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Summary and Perspectives S. 263-270

„… . 263 standing of intellectual property value and valuation demands examination of constitutive issues …” „… . 53 CTMR. 261 5.15 Summary Even though legal issues might not be in the center of attention in the …” „… are a number of such issues which constitute important value influencers, such as concrete …”

Structure S. 25-27

„… discussion of fundamental issues pertaining to valuation of intellectual property. Once the basis for a …” „… Structure of this Thesis 1.1.1 Objectives 1.1.1.1 Structured Examination of Fundamental Valuation Issues The …” „… the issue of brand valuation, the more questions and unresolved issues appear8 and the more apparent …”

Introduction S. 201-206

„… intellectual property (e)valuation tool. As such, it is based on both fundamental issues pertaining to …” „… intangible asset and intellectual property valuation and on findings from the above analysis of current brand …” „… mandatory requirements a proper intellectual property valuation methodology is supposed to meet. Thus, an …”

Conceptual and Methodical Soundness S. 192-197

„… operationalisation of contextual issues is of utmost importance with respect to intellectual property rights as …” „… intellectual property assets the utility and thus the value of which are strongly dependent on the context in …” „… the appraiser is, if required, free to choose the issues to be operationalised ensures the flexibility …”

Objectives S. 21-25

„… discussion of fundamental issues pertaining to valuation of intellectual property. Once the basis for a …” „… InsO Insolvenzordnung [German Insolvency Act] IP intellectual property IPO initial public offering …” „… IPRs intellectual property rights IRC Internal Revenue Code IRS Internal Revenue Service ISO …”

Distinguishing Reporting from Forecasting Valuations S. 27-29

„… fundamental issues of intellectual property and brand valuation and to improve tradability of brands and …” „… intellectual property are, compared to those of tangible assets, especially dependent on the context in which …” „… entity and beyond.16 In consequence, assessment of intellectual property for strategic, or forecasting …”

Conceptual and Methodical Soundness S. 31-38

„… property valuations. 1.3 General Framework Underlying the Value of any Asset Next to universal value …” „… determinants of intellectual property and other intangible assets,27 there are general principles underlying …” „… factual one. Exercise and control of this scarcity can be facilitated by allocating property rights. 27 Cf …”

Accounting and Tax S. 102-110

„… IP valuation 100 In general, damages for violation of intellectual property rights can be calculated …” „… enforcement of intellectual property rights, OJ L 157 of April 30, 2004, pp. 45-86), the German lawmaker …” „… generated brands and intellectual property rights not separately appearing on the balance sheet can still be …”

General Issues and Trends S. 113-116

„… applied brand valuation techniques. 336 By contrast, rules of accounting for intellectual property speak …” „… valuation trends and issues and a discussion of brand valuation tools enjoying practical popularity at …” „… background information and issues will thus be worked out and illuminated. 3.1.1 General Issues and Trends In …”

Prismatic Evaluation S. 180-191

„… means of a ray of light fed through a prism. The intellectual property right in question is being …” „… first brand or intellectual property valuation tool which combines a financial analysis with qualitative …” „… process a number of important value influencers which is large enough to include all critical issues yet …”

Financial Income-Based Analysis S. 175-180

„… questions of value and issues specific to the intellectual property asset under assessment. A flexible and …” „… general and end at the specific. Transferred to valuation of intellectual property assets, this means that …” „… why important fundamental value-related issues pertaining to intangible assets have been elaborated in …”

Introductory Remarks S. 206-207

„… degree of distinctiveness of the sign, which can have an influence on brand value. These issues will now …” „… the course of the SIM, all issues which could be important will be introduced in a manner detailed …” „… in intellectual property cases. However, dealing with such aspects in this work would go beyond its …”

Bibliography S. 289-304

„… Property Valuation: A Primer for Identifying and Determining Value, Chicago 2005 Anson, Weston …” „… Assets. Investing Wisely in Intellectual Property, New York 2002, pp. 211-232 Binder, Christof U …” „… new international accounting standards for intellectual property owners, Brand Finance Report …”

Contents S. 7-14

„… Society, the Max Planck Institute for Intellectual Property, Competition and Tax Law (now Max Planck …” „… Institute for Intellectual Property and Competition Law) and the Munich Intellectual Property Law Center …” „… . . . . . . . . . . . . . . . . . . . . . . . . . 23 1.1.1.1 Structured Examination of Fundamental Valuation Issues …”

Financial Techniques S. 129-150

„… fundamental coherences of brands and their value, providing both an analysis of the vital issues common to all …” „… practice in order to set out general trends and issues is both sufficient and expedient. 3.2.1.1 Selection …” „… problems and issues. 3.2.2.1.1 Cost Approach The cost approach is based on the assumption that value of an …”

Manageable Output S. 197-198

„… return on investment regarding innovation-based assets is highly skewed.593 These issues are important …” „… value influencing factors. Risk reduction must therefore be one major focus of an intellectual property …” „… decisive factor in the course of intellectual property evaluation which is often overlooked is the fact …”

The Term `Trade Mark' as Opposed to `Brand' S. 56-77

„… property rights103 makes sure that a controlled number of persons are allowed to use the re- 98 Lev …” „… & Intellectual Property Valuation: A Multidisciplinary Perspective, p. 8. 100 This is due to their partial …” „… target audience. 103 Apart from intellectual property law, there are other legal frameworks which are …”

Intangible Assets and Intellectual Property S. 43-56

„… and controlling purposes. 1.5 Summary Intellectual property valuation is a highly complex art. All the …” „… order to increase tradability of intellectual property assets and to lower cost of capital by means of …” „… systematic, coherent and holistic examination of intellectual property valuation. Another main objective is …”

Titelei/Inhaltsverzeichnis S. 2-4

„… . (Berkeley) Max Planck Institute for Intellectual Property and Competition Law Prof. Dr. Thomas M.J …” „… Intellectual Property and Competition Law Volume 15 BUT_Riemann_7637-8.indd 2 21.08.12 13:30 Eva Riemann …” „… Contextual Brand Valuation From Fundamental Issues and Analysis of the State of the Art to a Systematic …”

Abstract Distinctiveness S. 207-208

„… possible implications of certain trade mark law issues on brand value, thereby keeping the introduction of …” „… are balanced.619 For purposes of clarity, the order in which legal issues will be discussed hereafter …” „… relationship between them and registered trade marks621).622 Some issues in the legal dimension would have to …”

Brand Transactions S. 91-96

„… issues in this context are the constitution of the distribution system (such as selection of sales agents …” „… this potential.258 The acquirer may not be aware of these issues prior to acquisition, and may expect …” „… Regulation, a Community trade mark constitutes an “object of property which exists separately from the …”

Findings S. 110

„… property assets is generally extremely difficult and sometimes impossible, because such transactions either …” „… rules and guidelines on national and international levels which deal with this complex of issues. The …” „… transfer prices, cf. Ernst&Young, Business Restructuring – Three Taxation Issues, p. 4. 324 …”

Grundlagen der Wertbildung jedes Vermögensgegenstands S. 271-273

„… development which is increasingly gaining momentum: the recognition and utilisation of intellectual property …” „… far failed to provide large-scale, sustainable success. One of the main issues online platforms and …” „… importance for proper valuation of intellectual property as such assets are, as discussed above, highly …”

Brand Finance S. 96-99

„… respective intellectual property. It can be exclusive, i.e. granted to a single licensee only,268 or …” „… contribute to increased repurchase rates). It brings about various strategic and legal issues, pitfalls and …” „… part of the insolvency estate, as they are independently transferable property rights.277 For the same …”

Widespread Acceptance S. 197

„… return on investment regarding innovation-based assets is highly skewed.593 These issues are important …” „… value influencing factors. Risk reduction must therefore be one major focus of an intellectual property …” „… decisive factor in the course of intellectual property evaluation which is often overlooked is the fact …”

Summary and Conclusions S. 110-112

„… property assets is generally extremely difficult and sometimes impossible, because such transactions either …” „… rules and guidelines on national and international levels which deal with this complex of issues. The …” „… transfer prices, cf. Ernst&Young, Business Restructuring – Three Taxation Issues, p. 4. 324 …”

Widespread Acceptance S. 38-39

„… addition, return on investment in intangibles, including intellectual property, has been proven to be …” „… highly skewed.44 Since these issues are crucial value determinants, risk assessment must and risk …” „… intellectual property valuation which is at times being overlooked is the fact that it does not make sense to …”

Summary S. 41-42

„… dealing with these issues could therefore mitigate these problems to an extent which makes markets for IP …” „… applicable to all of them. 1.4.4 Findings An ideal forecasting intellectual property valuation methodology …” „… soundness and a manageable end result. If these requirements are met, any intellectual property asset will …”

Findings S. 198-199

„… , this is achieved by the initial selection process of the issues to be included in each dimension. This …” „… tendencies of selection and processing of the dimensions’ issues are levelled out. If merely one person was …” „… all types of brands and intellectual property assets and in the course of all forecasting valuations …”

First Steps Towards a Possible Solution S. 172-174

„… . 3.3.1 Important Brand Valuation Developments and Issues As seen above, business leaders have come to …” „… information. 549 Cf. e.g. Anson/Suchy, Fundamentals of Intellectual Property Valuation: A Primer for …” „… Identifying and Determining Value, p. 37. 550 Cf. e.g. Woodward, Valuation of intellectual property, p. 2. 551 …”

Introductory Remarks S. 229-230

„… geographic scope of protection nicely shows how legal and strategic issues can be intertwined, as the issue …” „… .718 However, a trade mark is the only intellectual property right which can be infinitely renewed …”

Scarcity S. 29-30

„… intellectual property, it can, for instance, also be applied with respect to patents. The problems of lack of …” „… introduced in chapters four and five, especially its legal dimension. These issues will, for the most part …”

Well-Known Marks S. 241-243

„… of these legal issues on brand value. Therefore, the legal framework with regard to trade marks …” „… Paris Convention. 754 Lackert/Perry, Building and enforcing intellectual property value 2008, 63, 64 …”

Strategic and Operative Brand Management and Brand Controlling S. 85-91

„… have an impact on other intellectual property assets held by the company but, as a strategic asset, on …” „… complex nowadays. For instance, important issues to be dealt with are, amongst others, information …” „… and increasing brand piracy.244 Such issues therefore need to be operationalised in a brand valuation …”

International, European and National Registration Systems S. 230-239

„… trade mark is the only intellectual property right which can be infinitely renewed (upon application and …” „… , absolute grounds do not refer to other trade mark proprietors’ rights. They comprise issues such as …” „… under the Madrid System cf. World Intellectual Property Organization, Guide to the International …”

Financial-Behavioural (Hybrid) Models S. 157-169

„… intellectual property asset / IA the value of which to an essential part is influenced by consumer perception …” „… the key methodical issues in the context of brand valuation methods. In the case of Brand Monitor, the …” „… market dynamics, brand stability and brand protection. The latter deals with legal issues such as type of …”

doi.org/10.5771/9783845241890

Joachim Jobi - Rechtsstellung der Beteiligten und notwendiger Rechtserwerb bei der Filmproduktion in Australien

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Joachim Jobi

Rechtsstellung der Beteiligten und notwendiger Rechtserwerb bei der Filmproduktion in Australien

Series: Schriftenreihe zu Medienrecht, Medienproduktion und Medienökonomie

Volume 20 2011

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Literaturverzeichnis S. 321-328

„… Richardson, Megan: Sui Generis Intellectual Property Law Reform: Issues for Australia (2001) 32 Victoria …” „… .): Current Issues in Film Law, St. Leonards 2001 Allan, David/Hiscock, Mark: Law of Contract in Australia …” „… Hills 2003 Alderson, Mathew (Hrsg.): Current Issues in Film Law, St. Leonards 2001 Arts Law Center of …”

Reichweite des ergänzenden Rechtsschutzes S. 66-81

„… Intellectual Property Law Reform: Issues for Australia (2001) 32 Victoria University of Wellington Law Review …” „… Reformbemühungen vgl. Richardson, Sui Generis Intellectual Property Law Reform: Issues for Australia, (2001) 32 …” „… Property Rights in Anglo-Australian Law (1984) UNSWLJ (Special Issue) 1. Dazu auch Richardson, Sui Generis …”

doi.org/10.5771/9783845227658

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Peter Mankowski (ed.)

Commercial Law

Series: Kooperationswerke Beck - Hart – Nomos

Volume 2018

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Peter Mankowski Article 4 CISG S. 28-30

„… . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 2. Property issues …” „… Property issues In many legal orders, property issues are not contractual issues at all. These legal orders …” „… draw a distinctive line between property issues on the one hand and contract issues on the other hand …”

Peter Mankowski Article 5 S. 431-432

„… property; d) a judgement or award made in legal proceedings; e) a document on which direct enforcement or …” „… based on contract.2 The limitation periods for the expressly excluded issues are generally 9 To the same …” „… Damage of 21 May 1963.7 Liens, mortgages or other security interests in property are excluded by virtue …”

Eckart J. Brödermann Article 9.1.11 (Successive assignments) S. 731-732

„… assignor pursuant to Arts. 9.1.15(c),11 7.4.1 et seq. C. Open Issues (i) If one of the competing …” „… diverging decisions exits. The possible scenarios of dispute are multiple.13 (ii) Several related issues of …” „… ), of property or of insolvency law are not covered by the UNIDROIT Principles.14 They must also be …”

Eckart J. Brödermann Article 2.2.6 (Liability of agent acting without or exceeding its authority) S. 530

„… authority (→ Introduction no. 17). Issues of distinction can also arise when an ‘agent’ who possesses the …” „… principal’s property sells such property (bona fide purchase).22 Article 2.2.6 (Liability of agent acting …”

Christoph Brunner, Michael Schifferli Article 41 CISG S. 214-219

„… right or claim is based on industrial property or other intellectual property, the seller’s obligation …” „… . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 a) Property …” „… seller must transfer unencumbered property and possession in the goods to the buyer,1 regardless of …”

Marco Torsello Article 30 CISG S. 156-162

„… documents relating to them and transfer the property in the goods, as required by the contract and this …” „… obligation to transfer property in the goods . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 VI …” „… . Transfer of property and retention of title …”

Eckart J. Brödermann Article 7.3.6 (Restitution with respect to contracts to be performed at one time) S. 669-671

„… property rights, exit costs).16 (ii) In case of long-term contracts (Art. 1.11 3rd hyphen), it is …” „… Comments contains a useful list of issues which can serve as a checklist (e.g. listing the provisions which …” „… to property law and are qualified differently (as compared to ‘contract law’) by most arbitration …”

Eckart J. Brödermann Article 11.2.4 (Allocation between joint and several obligees) S. 825-827

„… (example: companies A and B own property which belongs to ¾ to A and to ¼ to B; the purchase price will be …” „… property law which is an issue beyond the scope of the UNIDROIT Principles.12 Set-Off with Expenses Either …” „… 4 5 6 D. Merger of the Obligor with One Obligee The UNIDROIT Principles do not cover issues of …”

Gilles Cuniberti Introduction S. 1363-1366

„… International Interests in Mobile Equipment: the solution of specific European property law problems’, (2002) 10 …” „… . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 I. Aim The purpose of the Cape Town Convention is to address certain issues raised by the …” „… these three issues. First, it establishes a non possessory international interest, that all Contracting …”

Gilles Cuniberti Article 6 Relationship between the Convention and the Protocol S. 1373

„… dispose is determined by the applicable national law.3 It should typically be the law governing property …” „… to different substantive issues. 2 Off. Comm. Aviation, no 2.64, 4.46. 3 The Off. Comm. suggests that …”

Gilles Cuniberti Article 7 Formal requirements S. 1373

„… dispose is determined by the applicable national law.3 It should typically be the law governing property …” „… to different substantive issues. 2 Off. Comm. Aviation, no 2.64, 4.46. 3 The Off. Comm. suggests that …”

Tim W. Dornis Article 66 CISG S. 298-302

„… are designed primarily to cover factual issues of loss of or damage to the goods.19 A more refined …” „… of intervention – e.g., seizure in transit due to an alleged infringement of intellectual property …” „… ‘breach of any of his obligations’.28 In fact, an attempt to introduce a limitation to issues of breach …”

Peter Mankowski Article 1 CISG S. 11-19

„… important and defining elements beyond any mere sale, i.a. transfer of intellectual property rights …” „… and other intellectual property rights do not qualify as tangibles. Even if they are documented on …” „… relate to tangible chattels.23 Asset deals about real estate, rights or intellectual property also fall …”

Eckart J. Brödermann Introduction to the UNIDROIT Principles of International Commercial Contracts (“PICC”) S. 462-476

„… that there may be issues (like property, securities in rem) which lie outside the scope of the …” „… European Contract Law, in: Ferrari (ed.), The 1980 Uniform Sales Law: Old Issues Revisited in the Light of …” „… issues the draftsmen went with the majority or chose what they deemed to be the best solution.21 The …”

Peter Mankowski Article 3 CISG S. 24-27

„… classificatory issues in a given case. (2) attempts at providing some guidance. It rules out the application of …” „… property rights or know-how like licensing or permitting the use would not qualify.27 Unified contracts Art …”

Tim W. Dornis Article 74 CISG S. 339-348

„… ) . . . . . . . . . . . . . . . . . . . . . . 11 c) Special issues …” „… third-party losses that seem to have been shifted by mere coincidence.12 Such issues must be dealt with under …” „… . Dornis 343 11 So-called consequential damages concern items such as injury to a party’s property as a …”

Erik Evtimov, Tetyana Payosova Introduction S. 1076-1083

„… it established the first intergovernmental body dealing with issues of international railway …” „… and take over the property of the house. The same goes for the old transport contract, you take the …”

Raimond Emde Article 2 S. 1266-1271

„… , intellectual property or rights to merchandise are not agents for goods according to the current understanding …” „… Directive to distributors.41 If the national legislature has regulated issues for intermediaries covered by …”

Stefan Kröll Article 39 Assignment of Proceeds S. 1504-1531

„… – definitions CMNI 1 1 – entering into force CMNI Intro 6 – error in navigation CMNI 25 9 – EU issues CMNI …” „… – price determination UNIDROIT 5.1.8 7 – property CISG 41 3 – renunciation UNIDROIT 5.2.6 – revocation …” „… breach CISG 42 25 – industrial property CISG 42 5 – intellectual property CISG 42 5 – non-conforming …”

Christoph Oertel IV. INCOTERMS® 2010 S. 828-897

„… aspects of terms and conditions of delivery of goods in a sales contract bears the risk that some issues …” „… issues of delivery of goods8. They pro- 2. a) b) 2 Jonas Malfliet, ‘Incoterms 2010 and the Mode of …” „… contract. In particular, questions on the transfer of property rights for the goods, relief from …”

doi.org/10.5771/9783845276564

Thomas M.J. Möllers, Hao Li - The General Rules of Chinese Civil Law

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Thomas M.J. Möllers (ed.), Hao Li (ed.)

The General Rules of Chinese Civil Law

Series: Augsburger Rechtsstudien

Volume 87 2018

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Hao Li The Codification of Chinese Civil Law: Innovations and Controversies S. 17-50

„… the fusion or separation of civil law and commercial law, the preferential place of property law and …” „… obligations, the law of intellectual property and the application of law on foreign-related civil …” „… information and virtual property 34 b) The protection of intellectual property 34 c) The protection of …”

Hongjie Man The Law of Natural Persons in the New General Rules of Civil Law: Innovations, Debates and Prospects S. 89-116

„… agent. Besides handling property issues, the guardians shall assist the ward to make decisions in …” „… authorities, not only for property management, but also for personal and health care issues. More …” „… Missing Persons and Death 99 a) Declaration of Missing Persons 99 b) Administration of Property 99 c …”

Thomas M.J. Möllers, Hao Li Introduction S. 9-16

„… examine the contentious topics in the field of Chinese property law and contract law. Since the …” „… it comes to liability issues however, economic entities and legal persons still find their …” „… differences. Sections 113 et seq. GRCL, which contain rules on property law questions, have been almost …”

Yongqiang Chen Civil Juristic Acts: History, Comparison and Issues (Summary) S. 167-170

„… 167 Civil Juristic Acts: History, Comparison and Issues (Summary) Yongqiang Chen* One important …” „… Civil Law, Philosophy of Law, Anglo American law, and Property Law. Yongqiang Chen 168 Thus, new …” „… the provi- Civil Juristic Acts: History, Comparison and Issues 169 sions and protected by the …”

Jieqiong Li Civil Liability Provisions in the General Rules of Civil Law S. 271-294

„… . ____________________ * Dr.; Lecturer, Sun Yat-sen University, Faculty of Law. Chair for Intellectual Property Law and Civil …” „… , and the Property Law.21 ____________________ 20 Yang Lixin, Essence of the General Rules of Civil …” „… danger, return of property, restitution, repair or reconstruction or replacement, payment of damages …”

doi.org/10.5771/9783845291109

Larissa Bahmer, Clarissa Barth, Hannah Franz, Shari Gaffron, Katharina Goldberg, Christina Jacobs, Josina Johannsen, Rebecca Kruse, Friederike Löbbert, Hans Flemming Maltzahn, Maike Middeler, Lasse Ramson, Louisa Schmalhorst, Charlotte Schneeberger, Ester Schukajlow, Vanessa Steinert, Lennart Westmark - Interaktionen: Internationalität, Intra- und Interdisziplinarität

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Larissa Bahmer (ed.), Clarissa Barth (ed.), Hannah Franz (ed.), Shari Gaffron (ed.), Katharina Goldberg (ed.), Christina Jacobs (ed.), Josina Johannsen (ed.), Rebecca Kruse (ed.), Friederike Löbbert (ed.), Hans Flemming Maltzahn (ed.), Maike Middeler (ed.), Lasse Ramson (ed.), Louisa Schmalhorst (ed.), Charlotte Schneeberger (ed.), Ester Schukajlow (ed.), Vanessa Steinert (ed.), Lennart Westmark (ed.)

Interaktionen: Internationalität, Intra- und Interdisziplinarität

2024

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Paul P. Stewens, Nussaïbah B. Raja, Emma M. Dunne Law Will Find A Way: Legal Research at the Intersection with Palaeontology S. 343-354

„… broad range of pressing legal issues thatrelate to the extraction, transfer, and ownership of …” „… material approach and studies legal issues that relate to fossils.A number of examples and case studies …” „… Crimea under international humanitarianlaw. The relevance of these issues has so far been …”

doi.org/10.5771/9783748942733

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