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Brett L. Abrams

Terry Bradshaw

2017

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4 Two More Golden Rings S. 77-96

„… in the playoffs, with the Steelers journeying toOakland. Pittsburgh would have to play with half of …” „… status as a heroamong Pittsburgh Steelers fans. He was now thought of as a winningplayer in the minds of …” „… play-ing in the cold, the Steelers exhibited little sympathy. The media talkedabout Pittsburgh perhaps …”

3 Two Golden Rings S. 53-76

„… , “Bradshaw was what the Pittsburgh Steelers imagewas all about, tough as nails and a hard-to-bring-down kind …” „… clinging to a 10–7 lead.The Steelers defense recovered another fumble. With the shortfield, Pittsburgh …” „… out;Pittsburgh would return to the Super Bowl.37SUPER BOWL MANIA: XThe Steelers were slated to face the Dallas …”

2 The Bradshaw Image S. 27-52

„… touchdowns,” he admitted.3CHAPTER 228PITTSBURGH AND ITS SPORTSThe city’s steel, iron, and coal production …” „… years,the Steelers played at Forbes Field, a baseball stadium and home of thePittsburgh Pirates. The …” „… proclaimed, “the people who operate the PittsburghSteelers . . . and they’re paying this kid from the …”

Notes S. 251-288

„… Pittsburgh Steelers(New York: St. Martin’s, 1994), 82.43. Terry Bradshaw, with Charles Paul Conn, No Easy …” „… Shy, 148–49.13. Gary M. Pomerantz, Their Life’s Work: The Brotherhood of the 1970sPittsburgh Steelers …” „… 13, 1972, S4.28. Ken Collier, “NFL Roundup: Pittsburgh Steelers,” Chicago Daily De-fender, September …”

7 Leaving It on the Field S. 139-158

„… offer. As Bradshaw put it, “I play for the Pittsburgh Steelers.When the Pittsburgh Steelers play again …” „… party in the DirksenSenate Office Building for his Pittsburgh Steelers. He attended severalbanquet …” „… what would happen ifCHAPTER 7156ailing Pittsburgh Steelers QB Terry Bradshaw became available, a …”

Bibliography S. 289-298

„… Brotherhood of the 1970s Pittsburgh Steelers.New York: Simon & Shuster, 2013.Room, Taylor T. “History of …” „… Press, 2004.Bouchette, Ed. The Pittsburgh Steelers. New York: St. Martin’s, 1994.Bradshaw, Terry, with …” „… / (accessed August 27, 2016).Freedman, Lew. Pittsburgh Steelers: The Complete Illustrated History. Minneapolis …”

Index S. 299-310

„… , 172Brown, Larry (Washington Redskins), 45,66Brown, Larry (Pittsburgh Steelers), 65, 86Brown, Paul, 47 …” „… Phillips, Bum, 69Pittsburgh, 28, 140Pittsburgh Pirates, 28, 93, 140Pittsburgh Steelers, x, 140; Art Rooney …” „… XIII, 86–89; 1979Super Bowl XIV, 93–94. See alsoPittsburgh Steelers Fans; publicitydirector Joe Gordon …”

6 From Advertising to Acting S. 119-138

„… Steelers fanswatched inside the Poor House in downtown Pittsburgh. Only a fewlasted through the entire …” „… television pro-grams, when he was nothing more than quarterback for the Steelers,the perception that he was …” „… responds that he plays for the Steelers,Darville pauses. He asks if Bradshaw is around. The player says …”

1 Born in Football Country S. 1-26

„… careers in1968. The NFL’s Pittsburgh Steelers drafted Ken Liberto. Three of thefive players to win …” „… Pittsburgh Steelers andChicago Bears were tied with the worst record in the league. Since theteam with the …” „… Pittsburgh Steelers. Inevitably, high expectationscan result in disappointment. …”

5 A Little Bit Country and a Little Bit Gospel S. 97-118

„… agent-representative, Till-CHAPTER 598man Franks, invited Pittsburgh’s quarterback back to his house to hearhim perform …” „… of Brad-shaw’s recording contract circulated throughout Pittsburgh, Baltimore,and a few locations in …” „… not happen as planned. The recording session happenedlater in the year. Steelers lineman Gerry Mullins …”

10 Host, Guest Star, and Commercials S. 213-242

„… Steve Azar, formerPittsburgh Steelers great Terry Bradshaw with Glen Campbell, andDallas Cowboys running …” „… Noll, the Steelers,the fans,” said the tavern owner. Eddie Stanko of White Oak noted,“Here is a man who …” „… Clothing & Sporting Goods moved its headquarters to Pitts-burgh and decided to use Bradshaw for its …”

Preface

„… (hardcover : alk. paper)Subjects: LCSH: Bradshaw, Terry. | Pittsburgh Steelers (Football team)—Biography …” „… antiquated perceptions I may have held.The former Pittsburgh Steelers quarterback and current cohost ofFox …” „… choice inthe NFL Draft by the Pittsburgh Steelers, and a high salary providedfans with the expectation …”

8 Press Box View S. 159-180

„… Musburger called the games “entertaining.” He did interviewPittsburgh Steelers president Dan Rooney and …” „… , the Steelers finishedthe 1980 season with a 9–7 record, situating them in third place in theCentral …” „… bombardment of Chuck Noll, arguing that things needed tochange in Pittsburgh. During his weekly commentary on …”

Conclusion S. 243-250

„… at-tained iconic status among Steelers fans in Pittsburgh and throughoutthe United States. These fans loved …” „… intriguing fanreactions. Steelers fans disliked that Bradshaw did not reach his starpotential as quarterback …” „… Pittsburgh metropolitan area sports mediamade fun of Bradshaw as a way of understanding him and explaining …”

9 Studio Analysis and Hijinks S. 181-212

„… signals used by the Pittsburgh Steelers duringthe 2002 AFC Championship Game, which the Patriots won by a …” „… premiere pregame program, both the newly formattedNFL Today and Bradshaw faced new scrutiny. One Pittsburgh …” „… frequentlybrought up how boring and unimaginative offenses like the one he ranwith the Steelers were. A month in …”

doi.org/10.5771/9781442277649

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Vince McKee

First and Ten

2023

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Part II The Stars and the Rivalries S. 75-176

„… made his first career start against the Pittsburgh Steelers.It wasn’t the ideal first start, but it …” „… Pittsburgh Steelers. The Steelers came in at 6–6, and the Browns knew a win could knock 86 Chapter 6 …” „… over the defending Super Bowl Champion Pittsburgh Steelers to win their final three games after that …”

Part I Moving On S. 1-74

„… lost their next game to Pittsburgh, once again in over-time, 16–13 as Steelers’ backup quarterback and …” „… Oakland Raiders and also the Steelers in Pittsburgh, Couch looked miserable once again and his play …” „… Buckey, Miami8. L. B. Jason Kyle, Seattle14 Chapter 1 9. D. E. Rod Manuel, Pittsburgh10. L. B. Lenoy …”

Index S. 179-190

„… ; against New York Giants, 84–85; against New York Jets, 143; Pittsburgh Steelers on, 83–84; against San …” „… Pitts, Frank, 79Pittsburgh Penguins, 123–24Pittsburgh Pirates, 123–24Pittsburgh Steelers: history with …” „… ; NFL before, 123; Pittsburgh Steelers in, 123–24; San Francisco 49ers in, 11; Tampa Bay Buccaneers in …”

doi.org/10.5771/9781538179956

T. J. Troup - The Birth of Football's Modern 4-3 Defense

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T. J. Troup

The Birth of Football's Modern 4-3 Defense

2014

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1955 S. 95-138

„… Detroit Lions 4-8 Pittsburgh Steelers9596 1955DETROIT LIONSRecord: 3-9Finish: 6th in Western …” „… thestill-trying-to-stay-in-contention 4-3 Pittsburgh Steelers, who have lost twostraight.1st Quarter: Vic Eaton returns Girard’s punt 7 …” „… Steeler five.4th Quarter: Pittsburgh drives 95 yards to score on Chandnois’s 1-yardplunge over right guard …”

1953 S. 1-44

„… Redskins3-8-1 Chicago Bears 6-6 Pittsburgh Steelers3-9 Baltimore Colts 3-9 New York Giants2-9-1 Green Bay …” „… distance.What the Stats Tell UsPittsburgh’s run defense was forged in steel as these stalwart defenders al-lowed …” „… Steelers in any of those six games was17 yards by Charlie Trippi. Pittsburgh was adequate at protecting the …”

1959 S. 287-332

„… Francisco 49ers 6-5-1 Pittsburgh Steelers3-8-1 Detroit Lions 3-9 Washington Redskins2-10 Los Angeles Rams …” „… pass. GernNagler grabs the two yard pass. The Pittsburgh 31–0 shutout gives the Steel-ers a chance to …” „… Conference.PITTSBURGH STEELERSRecord: 6-5-1Finish: 4th in Eastern ConferenceHead Coach: Raymond “Buddy …”

1956 S. 139-192

„… Redskins5-7 Baltimore Colts 5-7 Cleveland Browns4-8 Los Angeles Rams 5-7 Pittsburgh Steelers4-8 Green Bay …” „… lost to Pittsburgh (four wins and a tie),come a-calling. The Steelers have scored only 68 points in …” „… the Steelers great field position. Pittsburgh is in a full-house Tformation and Rogel carries twice …”

1954 S. 45-94

„… 6-5-1 Los Angeles Rams 5-7 Pittsburgh Steelers4-8 Green Bay Packers 3-9 Washington Redskins3-9 Baltimore …” „… Steelersallowed.Game of SignificancePittsburgh is 2-1 and in Forbes Field to take on a Cleveland Browns teamthey have …” „… a qualified coach and unifythe team?PITTSBURGH STEELERSRecord: 5-7Finish: 4th in Eastern …”

1958 S. 241-286

„… York Giants8-4 Chicago Bears 9-3 Cleveland Browns8-4 Los Angeles Rams 7-4-1 Pittsburgh Steelers6-6 San …” „… afternoon toclose the season, as the Steelers take on the lowly Cardinals in Pittsburgh.1st Quarter: Neither …” „… offense?PITTSBURGH STEELERSRecord: 7-4-1Finish: 3rd in Eastern ConferenceHead Coach: Raymond “Buddy …”

1957 S. 193-240

„… Cleveland Browns8-4 San Francisco 49ers 7-5 New York Giants7-5 Baltimore Colts 6-6 Pittsburgh Steelers6-6 …” „… still blockand break a tackle when luggin’ the leather—he had an excellent gameagainst Pittsburgh—he was …” „… question for Los Angeles is, can Van Brocklin coexist withGillman for another year?PITTSBURGH …”

Preface

„… Giants 8Baltimore Colts 11Pittsburgh Steelers 14Chicago Bears 18Washington Redskins 21Los Angeles Rams 24 …” „… Cardinals 49Green Bay Packers 54Washington Redskins 57Los Angeles Rams 61Pittsburgh Steelers 65San Francisco …” „… Cleveland Browns 891955 95Detroit Lions 96Pittsburgh Steelers 100San Francisco 49ers 103Philadelphia Eagles …”

Bibliography S. 333-334

„… : McGraw-Hill, 2005.Didinger, Ray. The Pittsburgh Steelers. New York: Macmillan, 1974.Didinger, Ray, and Robert …” „… , Abby. The Pittsburgh Steelers. Dallas, TX: Taylor Publishing, 1996.Neft, David, and Richard Cohen. Pro …”

doi.org/10.5771/9781442237964

Mark L. Ford - A History of NFL Preseason and Exhibition Games

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Mark L. Ford

A History of NFL Preseason and Exhibition Games

2014

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Chapter 18. 2003: Preseason Champs, NFL Champs S. 185-194

„… Pittsburgh, “Steagles Night” was cel-ebrated by turning back the clock to 1943, when the Steelers and Eagles …” „… ), none of whom had played for the Steelers.Going InternationalTampa Bay 30, New York Jets 14Once again …” „… as a touchback, and the Seahawks took over at the 20.Philadelphia 21, Pittsburgh 16At Heinz Field in …”

Chapter 24. 2009: Bigger, Better, and More Expensive S. 247-256

„… for the winning score.Pittsburgh 21, Carolina 10Based on the “Terrible Towels” being waved when …” „… Pitts-burgh had the ball, reporters estimated that one-third of the 14_347-Ford_1986-2013.indb 248 9/11/14 …” „… Steelers fans who had been willing to travel 450 miles to Charlotte, North Carolina. Two weeks earlier, the …”

Chapter 15. 2000: Y2K + NFL S. 153-164

„… Acereros de Pittsburgh” against “Los Potros de Indianapolis.” The Steelers’ defense, which had only allowed …” „… even.Going InternationalIndianapolis 24, Pittsburgh 23Mexico City’s Azteca Stadium appeared to be hosting a …” „… Steelers home game, with the vast majority of fans wearing yellow and black, and loudly cheering for “Los …”

Chapter 9. 1994: Going for Two, Going to Fox S. 83-94

„… arrive until the second quarter.Pittsburgh 29, Los Angeles Raiders 17Steelers coach Bill Cowher noticed …” „… NFL game had been the 103,985 spectators who watched the Steelers beat the Rams at Super Bowl XIV in …” „… 52-yard touchdown pass to Elbert Lewis brought the Steelers to within a point with 25 seconds to play …”

Chapter 25. 2010: Goodell Offers Two in Exchange for Eighteen S. 257-266

„… Meadow-lands (Pittsburgh 24, New York Giants 17), the “switchable light-ing system” transformed the stadium …” „… facility the next night for the To-ronto Argonauts’ 18–12 loss to Hamilton.Stormy WeatherPittsburgh 23 …” „… , and they were at the 20 when time expired. The teams switched sides, the Steelers kicked off again …”

Chapter 20. 2005: A Summer of Farewells S. 205-214

„… device, which pumped chilled (45-degree) air into their uniforms.Pittsburgh 38, Philadelphia 31For the …” „… 26 games, and the Steelers began the searches for the August 15 game at Heinz Field. In the past …” „… , each team had its own system, and searches were limited to winter jackets. The Steelers took a 14–0 …”

Chapter 3. 1988: Back to Barnstorming S. 21-28

„… Baltimore Orioles, who won, 5–0, at Milwaukee the same evening. Pitts-burgh Steelers owner Art Rooney died …” „… McDaniel was a starter in his first game, a 23–20 loss to New Orleans, and Pittsburgh guard Dermontti …” „… Redskins touchdowns, not enough to prevent a 44–31 loss to the Steelers. Reaves, who had been the CFL’s …”

Chapter 16. 2001: Men in Stripes, Men on Strike S. 165-174

„… ’ Alex Van Pelt to Jeremy McDaniel (Pittsburgh 20, Buffalo 0).Pittsburgh 20, Detroit 7The Steelers opened …” „… directed a scoring drive during the first game of the preseason, a 17–16 loss to Pittsburgh. Drew Brees, a …” „… championship game. Trying to make a comeback at the age of 30, Maddox rallied Pittsburgh from 13–0 deficit to a …”

Chapter 17. 2002: And Houston Makes Thirty-Two S. 175-184

„… Gillette Sta-dium in Foxboro, and a sellout crowd of 68,436 attended.Pittsburgh 34, Detroit 22After 27 …” „… , $430 mil-lion indoor stadium. The year before, the Lions had been the first visitors to Pittsburgh’s …” „… Heinz Field, and the Steelers returned the favor. A little more than 59,000 people filled the 65,000 …”

Chapter 23. 2008: Toward a Shorter Preseason S. 237-246

„… Steelers duplicated the feat with field goals by Jeff Reed of 47 yards (Pittsburgh 12, Min-nesota 10) and …” „… Pittsburgh Steelers, who won all their games on American soil but lost in Toronto, for a 3–1 August finish …” „… up at the clock and realized there was no time left.”Going InternationalBuffalo 24, Pittsburgh 21On …”

Chapter 7. 1992: The Amazing Minnesota Vikings S. 61-70

„… both teams moved after the 1994 season.Strange SightsPhiladelphia 35, Pittsburgh 33Steelers quarterback …” „… Larry Nemmers threw a flag, slapping an illegal formation penalty on the Steelers because tackle Justin …” „… at Edinboro, Pennsyl-vania (Pittsburgh 6, Buffalo 0) and San Antonio (Houston 6, Dallas 0). There …”

Chapter 11. 1996: Cleveland’s Loss, Baltimore’s Gain S. 107-118

„… February 9, the NFL owners had voted, 25–2, to approve the move, with only Pittsburgh and Buffalo opposing …” „… InternationalSan Diego 20, Pittsburgh 10For the first time, the American Bowl in Tokyo included some local players …” „… . Takuro Abe and Shigemasa Ito were signed to 10-day contracts as linebackers for Pittsburgh, while San …”

Chapter 13. 1998: Good-bye NBC, Welcome Back CBS S. 129-140

„… American Bowl game in West Virginia,” Steelers president Dan Rooney joked after a scheduling problem 14_347 …” „… south, to the state university campus in Morgantown. The Steelers, back at West Virginia University for …” „… fans (Pittsburgh 28, Atlanta 22). The Kansas City Chiefs moved a home game to the University of …”

Chapter 14. 1999: Return of the Browns, Debut of the Titans S. 141-152

„… 142 9/11/14 9:54 AMReturn of the Browns, Debut of the Titans / 143Strange SightsPittsburgh 30 …” „… , Chicago 23Steelers coach Bill Cowher got four points for his team with a challenge under the NFL’s latest …” „… . Pittsburgh’s Chris Fuamatu-Ma’afala broke through the line and blocked the punt, which rolled across the goal …”

Chapter 26. 2011: Averting a Players’ Strike S. 267-278

„… right ACL in a collision. Steelers backup quarterback Byron Leftwich had missed the first 15 games of …” „… Jones caught both of his team’s touchdowns in a 24–14 loss at Pittsburgh. Scores were made by Arizona …” „… the summer, Swayze Waters made a 30-yard field goal for the Eagles in a loss at Pitts-burgh. A week …”

Chapter 12. 1997: The NFL’s Memphis Blues S. 119-128

„… Pittsburgh, and more than half the patrons were Steelers fans. The Washington Redskins would move into a new …” „… , ‘Bryan, let’s not play.’”Going InternationalPittsburgh 30, Chicago 17The NFL’s first (and only) game in …” „… Pittsburgh, breaking two tackles along the way. Pace, the first overall pick, debuted in the Rams’ 14–13 win …”

Chapter 21. 2006: NBC Returns, ABC Leaves S. 215-224

„… , Pittsburgh 7).14_347-Ford_1986-2013.indb 215 9/11/14 9:54 AM216 / Chapter 21Arizona 21, Pittsburgh 13The …” „… threw an incomplete pass. The Steelers’ Tyrone Carter, however, had knocked Basanez down, and the …” „… team to the Pittsburgh 11, and as time expired, John Kasay kicked his fifth field goal of the evening …”

Chapter 10. 1995: Arizona, Carolina, Jacksonville, Oakland, and St. Louis S. 95-106

„… Chicago. A Washington station televised the Redskins from Frostburg, Maryland (Pittsburgh 17, Washington …” „… 10), and the Steelers brought 5,800 to Edinboro State College in Pennsyl-vania (Buffalo 18 …” „… , Pittsburgh 6).Preseason TragedyDavid Griggs, a starting linebacker for the Miami Dolphins, was killed in a …”

Chapter 22. 2007: The “Goodell Era” Begins S. 225-236

„… playoff teams had losing records during the preseason. The Pittsburgh Steelers had the best record of the …” „… playing an annual regular-season game overseas, in London.Firsts for 2007Pittsburgh 20, New Orleans 7The …” „… Lions had recovered a fumble by Chad Johnson) and allowed the Bengals to keep possession.Pittsburgh 12 …”

Chapter 6. 1991: Meaningless Game, Meaningful Competition S. 51-60

„… Hostetler would be the starter for 1991.Summertime StarsWhen Pittsburgh beat Washington, 16–7, the Steelers …” „… YorkSan Diego 31, Houston 29 San DiegoPhoenix 31, Seattle 13 SeattleSunday, August 4 Pittsburgh 16 …” „… , Washington 7 PittsburghMiami 19, Los Angeles Raiders 17 TokyoMonday, August 5 Tampa Bay 23, Cleveland 10 …”

Index S. 315-326

„… , 55–56, 65, 73, 85, 95See also Arizona Cardinals, St. Louis CardinalsPittsburgh Steelers, 16, 25, 86, 126 …”

doi.org/10.5771/9781442238930

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Hauke Horn

ADVERTISING ARCHITECTURE

2022

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3 Geschichte der Unternehmensarchitektur als Kommunikationsform – ein Überblick S. 171-216

„… Gebäude nähert.918 Kurz zu-vor nutzte US Steel den Neubau seiner Zentrale in Pittsburgh (1967–71, Harrison …” „… präsentieren (Abb. 103).919Abb. 103 US Steel Building, Pittsburgh (USA), 1967–1971, Harrison & Abramovitz …” „… der Inland Steel Company (Chicago, 1957, Abb. 101), des Chemiekonzerns Union Carbide (New York, 1960 …”

4 ADVERTISING ARCHITECTURE – ein Resümee S. 217-222

„… Nachkriegszeit be-schränkt. Markante Beispiele bieten auch die Ge-bäude von US Steel in Pittsburgh (1971) und New …” „… Einsatzmöglichkeiten ihrer Produkte beispiel-haft zu demonstrieren. In den USA wurden Ge-bäude von Alcoa in Pittsburgh …” „… (1952, Abb. 100), Inland Steel in Chicago (1957, Abb. 101) und Rey-nolds Metal in Richmond (1958 …”

Anhang S. 223-255

„… Elektricitäts-Gesellschaft; BerlinAlcoa Aluminum Company of America; Pittsburgh (USA)ATH August Thyssen-Hütte …” „… . 10.1.1957 betr. Besichtigung des Hochhauses der BASFBrief von Dr. Karl Bender an die United States Steel …” „… ThyssenKrupp Steel Europe Hauptquartier in Duisburg“:https://www.thyssenkrupp-steel …”

2 Fallstudien S. 35-170

„… US Steel Hauptverwaltung in Pittsburgh 1956, wo er die „imposante Eingangshalle, [die] unter starker …” „… man zudem, wie die Stahl- und Alu-miniumkonzerne in Pittsburgh die von ihnen ver-triebenen Metalle …” „… Penn Place (ehemals Sitz von US Steel)).185Besonders bemerkenswert ist schließlich, dass Anfang 1957 …”

doi.org/10.5771/9783786175155

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