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Colleen Higginbotham Colleen Higginbotham - Creating Great Visitor Experiences

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Colleen Higginbotham Colleen Higginbotham

Creating Great Visitor Experiences

2022

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2. Understanding Museum Visitors and the Impact of the Visitor Experience S. 7-14

„… related to the visitor experience. In these cases, there are changes you can make inside your museum that …” „… museums. Negative experiences are going to weigh more heavily on the new visitors we are trying hard to …” „… impress. Beyond simply not returning to one museum, new visitors may associ-ate a bad experience at one …”

5. Start with the Basics: Making the Museum Itself Welcoming S. 35-48

„… generally represent typi-cal museum visitors. Unfortunately, we often think we do. We design experiences …” „… impact on the visitor experience, and subsequent chap-ters of this book will thoroughly discuss how to …” „… success and facilitating a great experience. Each museum has several decisions to make about general …”

3. Learning about Your Museum’s Visitors S. 15-24

„… provide the best experience.Visitor SatisfactionWhile museums track attendance, revenue, and other markers …” „… the Overall Experience Rating. Learning about Your Museum’s Visitors 17The Net Promoter Score was …” „… understood across the institution and help departments communicate and create great visitor experiences.Once …”

Preface

„… Creating Great Visitor ExperiencesAMERICAN ALLIANCE OF MUSEUMSThe American Alliance of Museums has …” „… practices for the broad museum community widely available.Creating Great Visitor ExperiencesA Guide for …” „… great visitor experiences : a guide for museum professionals / Colleen Higginbotham. Description …”

1. Focusing on the Visitor Experience S. 1-6

„… expe-rience will be best if all museum departments are focused on how their work impacts visitors.Figure 1.1 …” „… department is focused on providing a strong visitor experience, broadening the museum audience, and engaging …” „… visitor experience at each insti-tution will reflect the museum’s collection, visitors, and local …”

7. Determining the Structure of Your Frontline Team S. 57-64

„… greeting is offered. These elements set the tone for the visitor experience.For many museums, the ticketing …” „… with providing excellent experiences. As visitors travel through your museum, they interact with many …” „… Museum StoreThe museum store is a treasured component of the visitor experience. Many visitors look …”

4. Visitor Mapping: Charting Visitor Routes through Your Institution S. 25-34

„… an institution. Some museums are structured as linear or one-way experiences that guide visitors on a …” „… move through your institution can help you in your quest to improve the visitor experience. The …” „… journey-mapping process helps you create a graphic representation of the way visitors flow through your museum …”

8. Merging Security and Service S. 65-76

„… experience and has great influence on your visitors. While most museums are largely focused on the same …” „… on engage-ment. Visitors view the museum staff and volunteers as one team, no matter the organization …” „… chart. You should think of your team in the same way.As you mapped your visitor experience in chapter 4 …”

6. Articulating What Service Means to You S. 49-56

„… visitor experience, such as the museum store man-ager, director of education, food and beverage manager …” „… their own decisions?Is your museum focused on one prescribed experience? Visitors are unique and will …” „… tailor a great visitor experience.As you go through the process of defining your service principles …”

10. Training to Develop a Dynamic Service Team S. 87-104

„… what visitors experience on the campus. Museums also can be overwhelming for individuals with sensory …” „… shared the same experience.In many museums, the frontline team plays an important role in membership …” „… visitors will result in truly memorable experiences.As you discuss special requests, use real examples …”

9. Hiring Your Dream Team S. 77-86

„… long-term growth of the visitor experience.Familiarity with Ticketing SoftwareThe software solutions that …” „… ? Can they add something to the visitor experience?Overall, you should hire the personality. You can …” „… 77There is absolutely nothing that has a greater impact on the experience of your visitors than the …”

11. Building Strong Morale and a Professional Frontline Team S. 105-112

„… while working at your museum. They are experts on your visitors, and their experience is valuable to …” „… a lot of responses and increase your understanding of your museum’s visitors. Feedback may include a …” „… sign that would help visitors navigate the museum. Listen to their 110 Chapter 11ideas and give each …”

12. Developing a Culture of Service throughout Your Museum S. 113-124

„… to visitors is a key component of improving the visitor experience. Your museum’s visitors are unique …” „… book has been focused on the visitor experience within your museum, and that is essential, but as you …” „… welcoming environment in your museum. If the visitor experience is poor, you are likely to see these folks …”

About the Author S. 127-128

„… presentations with the American Alliance of Museums, Museum Store Association, Visitor Experience Group, and …” „… 127About the AuthorColleen Higginbotham is the deputy director for visitor experience at the …” „… experiences based on the visitor’s background, motivations, experience, abilities, and preferences.In 2007 …”

Index S. 125-126

„… , raising staff, 105–11motivation, visitor, 8–9126 IndexNet Promoter Score, 16–19North Carolina Museum of …” „… 125IndexAcademy Museum of Motion Pictures, 66, 81, 82, 93, 99–100, 102accessibility, 12–13, 43–44 …” „… diningChicago History Museum, 60, 116, 117children. See familiesChrysler Museum of Art, 4, 38, 55–56, 62, 66, 73 …”

doi.org/10.5771/9781538150238

Katharina Christa Schüppel, Barbara Welzel - Kultur erben

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Katharina Christa Schüppel (ed.), Barbara Welzel (ed.)

Kultur erben

2022

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Nathaniel Prottas Participation Redefined: Rethinking the Role of Art in the ‘Visitor-Centered Museum’ S. 97-108

„… Sitzia has argued for the “ignorant museum” visitor, supporting experience beyond meaning making, while …” „… . Falk/Lynn D. Dierking, Learning from Museums: Visitor Experiences and the Making of Meaning, Landham, MD …” „… Wood/Kiersten F. Latham, The Objects of Experience: Transforming Visitor-Object Encounters in the Museum, London …”

Maia Wellington Gahtan What Should Museum Studies Teach? Heritage Exchange in Practice S. 109-126

„… missions, but also how those visitors interact with objects in the museum. As institutions dedicated to …” „… rooms or several displays within that museum. Step 2 Observe how visitors interact with the rooms or …” „… students who have worked in museums usually have not spent much time in the galleries observing visitors …”

Carlotta Fuhs On-Site Teaching and Exchange: ‘Sharing Heritage’ in the Museum City of Florence S. 127-134

„… whatever technological device to experience the world and its cultural heritage by ‘visiting’ museums and …” „… 127The concept of ‘Museum als Lernort in transkulturellen Gesellschaften’, as mentioned in the …” „… Department and in the Museum Studies Masters Program.Part of the Mission Statement of LdM Institute actually …”

Titelei/Inhaltsverzeichnis S. 1-6

„… ), Ge-schichtswissenschaft, Kulturanthropologie,Musikwissenschaft und den Museum Studies.Die Autor_innen und …” „… . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45Ivan Foletti‘Migrating Art Historians’: Making the Past an Experience …” „… . . . . . . . . . . . . . . 59Annika Schank und Katharina Christa SchüppelMultiple Modernen im Museum Folkwang. Das kulturelle …”

Annika Schank, Katharina Christa Schüppel Multiple Modernen im Museum Folkwang. Das kulturelle Erbe der Moderne als ‚shared heritage‘ S. 77-96

„… – remain absent from canonical displays. […] As a result, the average museum visitor in the West associates …” „… Projekt Routes not Roots: Multiple Modernen im Museum Folkwang Studierende, Lehrende und Schüler_innen an …” „… im Museum Folkwang. Das kulturelle Erbe der Moderne als ‚shared heritage‘Annika Schank und Katharina …”

doi.org/10.5771/9783496030782

Armin Klein - Starke Marken im Kulturbetrieb

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Armin Klein (ed.)

Starke Marken im Kulturbetrieb

2007

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Christophe Monin The Brand Louvre: No creation of value without cultural development S. 66-74

„… High Museum of Atlanta faced the possibility of a long term partnership with the Louvre, it ordered a …” „… international art museums. To the question „When thinking of world-famous art museums, which museums come to …” „… mind?“, the unaided answers gave the following results: British Museum, Prado, Orsay, Uffizi: 1 % Getty …”

Alessandra Bonetti Rubelli Sponsoring, Fundraising, Brand-Awareness S. 53-65

„… communications aspects of a museum – the quality of a visitor’s experience, the capacity of the museum to reach …” „… museums. There is a high percentage of repeat visitors, as well as a strong presence of young new visitors …” „… slight majority of visitors are women. The museum also counts on more than 800 supporters and members at …”

doi.org/10.5771/9783845200743

Andreas Beyer, Susanna Burghartz, Lucas Burkart - Burckhardt. Renaissance

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Andreas Beyer (ed.), Susanna Burghartz (ed.), Lucas Burkart (ed.)

Burckhardt. Renaissance

2021

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Pascal Griener Burckhardt and Art in the Industrial Age. The Status of Sculpture S. 144-156

„… bewildering series of animated forms […].«12 For Emerson, the museum offered a concentrated experience of …” „… incite museum visitors to picture and replace these fragments in their original context. Above all …” „… source of inspiration for collectors and decorators, and even for museum directors by the end of the …”

Francesca Trivellato A Missed Encounter: Burckhardt and the Economic Historians of Renaissance Florence S. 157-173

„… argued that, through different processes, all societies experience a »movement from status to contract …” „… in 1952 at the Metropolitan Museum of Art in New York and two years later at the annual meeting of …” „… Leopold II, a must-see destination for FRANCESCA TRIVELLATO166 visitors and scholars alike. It took …”

doi.org/10.5771/9783835345843

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Christian Wacker (ed.)

Sport im Museum

Series: Sport, Kultur und Gesellschaft

Volume 6 2022

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Yousef Khacho Besuchererlebnisse in Sportmuseen S. 151-166

„… , Guests, or Clients? Visitor Experiences in Museums. Curator 42.2, 1999, S. 74-87. DURRY, J. Museums and …” „… Association of Museums 2001, S. 13-14. ROPPOLA, T. Designing for the Museum Visitor Experience. NY: Routledge …” „… sie bei ihrem Besuch vorfinden. „Collectively, a visitor experience’s identityrelated motivations …”

Helen Walpole Einigkeit in der Diversität. Besucherorientierung in Sportmuseen und Halls of Fame S. 167-184

„… . H. Identity and the Museum Visitor Experience. Walnut Creek, CA: Left Coast Press, 2009. GAMMON, S …” „… Kapitel wird Andersons (2012) Rahmen des „neu erfundenen Museums“ verwendet, um die Schlüsselqualitäten …” „… Themen. In diesem 168 HELEN WALPOLE Kapitel wird Andersons Rahmen des „neu erfundenen Museums“ verwendet …”

doi.org/10.5771/9783956508448

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