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Kai Bronner, Rainer Hirt, Cornelius Ringe - ((( ABA ))) Audio Branding Academy Yearbook 2012/2013

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Kai Bronner (ed.), Rainer Hirt (ed.), Cornelius Ringe (ed.)

((( ABA ))) Audio Branding Academy Yearbook 2012/2013

2013

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Charles Spence Crossmodal Correspondences and the Future of Synaesthetic Marketing: Matching Music and Soundscapes to Tastes, Flavours, and Fragrances S. 39-52

„… 39 On Crossmodal Correspondences and the Future of Synaesthetic Marketing: Matching Music and …” „… , music/soundscapes, taste/flavour Abstract For centuries, now, people have been excited by the possibility of …” „… crossmodal matching of music (and specific musical parameters) to tastes, flavours and fragrances. What is …”

Alex Moulton Audio Branding Congress 2012 Summary S. 11-28

„… Puccinelli Citing her studies on the persuasive power of music along with consulting work for major …” „… perception of a product. Equally important was her finding that incongruous music used in TV advertising has …” „… marketing. With recent studies based around the use of music to induce consumer mood and choice, along with …”

Hauke Egermann Jon Ludvig Hansen, Alan Pickering Linking Theories of Emotion-Induction to Applications in Audio Branding S. 155-167

„… musical features like melodies, rhythms, or harmonies. In general, music as part of marketing …” „… experimenter-focused definition of music-product fitting. However, one might also assume, that also a deeper …” „… ). Musical influences in advertising: how music modifies first impressions of product endorsers and brands …”

Julian Treasure Listening to Shoppers S. 29-38

„… being savaged by the wild dogs of peer review and trending outrage. 2. The Future of Retail Sound …” „… centrally controlled but responds to local changes in noise levels. This is the future of retail sound …” „… leave stores because of the background music playing. This finding is a welcome antidote to a lot of …”

Cornelius Ringe, Kai Bronner, Rainer Hirt Prelude S. 5-10

„… and the Future of Synaesthetic Marketing: Matching Music and Soundscapes to Tastes, Flavours, and …” „… perts in the field of audio branding and to establish a general consciousness for sound and music in …” „… , and The Linde Group, an article of keynote speaker Professor Charles Spence about the future of …”

Klemens Knöferle, Charles Spence Product-Related Sounds Speed up Visual Search S. 127-139

„… Implicit and Explicit Effects of Music on Brand Perception in TV Ads 139 Daniel Müllensiefen …” „… this specific element. In the light of the present results, future research could study the effects of …” „… Effects of Music on Brand Perception in TV Ads Daniel Müllensiefen1,2, Christopher Davies2, Lauri …”

Patrick Langeslag, Julia Schwieger, Martin Sinn The Influence of Sound Design in Videogames on Brand Awareness: An Acoustic Branding Study for MLP and the audio consulting group S. 199-209

„… & Digital Games Research Association DiGRA. Gorn, G. J. (1982). The Effects of Music In Advertising On …” „… ]. Kellaris, J. J., & Cox, A. D. (1989). The Effects of Background Music in Advertising: A Reassessment …” „… Role of Characteristics of Music on High- and Low-Involvement Consumers'. Processing of Ads. Journal …”

Michele Arnese, Rudi Mauser The Linde Group: The Story Behind a Unique Audible Identity S. 115-126

„… of its own? What connects a technology and engineering company with the emotions of music? Linde …” „… success. Along with his curiosity and persistence, he had a deep love of music, intended as the highest …” „… company. The first goal of Linde’s audio branding was to emotionalise in music the message of becoming …”

Rayan Parikh, Susan Aminoff Show Me The Metrics! Validating Effectiveness of Dell’s Audio Identity System™ Assets S. 105-115

„… better job of projecting and reinforcing a future image of Dell. This data provided some clear feedback …” „… art and craft of music even more powerful than it would be otherwise. Start with the business …” „… and/or listener dissonance: All people form different relationships with pieces of music over time; a …”

About the Authors S. 229-244

„… student of Popular Music and Media at the University of Paderborn in Germany. Besides her musical …” „… leverage the use of music and sound for deeper emotional engagement with their consumers, partners and …” „… international companies. His passion for music could take advantage from the experience of methods, strategy …”

Carlos Velasco, Russ Jones, Scott King, Charles Spence “Hot or Cold?” On the Informative Value of Auditory Cues in the Perception of the Temperature of a Beverage S. 175-187

„… temperature of a drink being poured. A number of ideas for the future commercialization of such results are …” „… . In the future, it will be particularly interesting to use a simplified variant of the Implicit …” „… composition of “non-functional” music. For this purpose, four expert interviews were carried out with two …”

Evelyn Kreb, Diana Tobias, Stephanie Forge Particularities and Differences in the Creation Process of Sound Branding by Sound Branders and Other Professional Composers S. 187-199

„… musician and mostly writes pieces in the style of chansons, soul, jazz and stage music. He has never been …” „… composition of “non-functional” music. For this purpose, four expert interviews were carried out with two …” „… professional composers of other music as well. Particularities and Differences in the Creation Process of …”

John Groves, Anna-Maria Bartsch Brand Sounder: A Tool for the Design and Evaluation of Sound Logos and Other Brand Sound Elements S. 209-219

„… “brand“ contra “campaign“ based sound communications, the choice of sound and music for use in a …” „… associations. The tool assumes that specific sounds, music genre and forms of instrumentation can be …” „… music is widely considered to be subjective, our research shows that a common understanding level of …”

Daniel Müllensiefen, Christopher Davies, Lauri Dossman, Implicit and Explicit Effects of Music on Brand Perception in TV Ads S. 139-155

„… 139 Implicit and Explicit Effects of Music on Brand Perception in TV Ads Daniel Müllensiefen1,2 …” „… , Goldsmiths, University of London 2 DDB UK Key Words music in advertising, advertising pre-testing …” „… . 1 the method is applied to thelselection of congruent and incongruent music for four TV ads for a …”

Lydia Watson, Julian Treasure Harrods Case Study S. 101-105

„… events, seasonal changes, etc. The systems are future-proofed by the use of state of the art equipment …” „… generic music. In combination with the incredible work that Harrods has undertaken in terms of the …” „… of the world’s most famous retail brands meets one of the world’s leading audio branding …”

Abel Korinsky, Carlo Korinsky, Max Korinsky, Clarissa Khan Sounding Façades S. 219-228

„… impression of hearing while using headphones). 4. Perceptual Phenomena In the future companies will show …” „… sound. In the future it will more and more interesting with the connection of Sounding Façades with …” „… façades, acoustic illusions, acoustic perception Abstract Façades get a voice – The distribution of …”

doi.org/10.5771/9783845243559

Tobias Winnen, Julian Caskel, Andreas Jacob - Musik in soziokulturellen Kontexten

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Tobias Winnen (ed.), Julian Caskel (ed.), Andreas Jacob (ed.)

Musik in soziokulturellen Kontexten

Series: Folkwangstudien

Volume 23 2023

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Ralf Martin Jäger Exploring the Past, contributing to the Future–Perspectives of “CorpusMusicaeOttomanicae”(CMO)for Makâm Traditions in a Globalizing World S. 63-82

„… Ralf Martin JägerExploring the Past, contributing to the Future –Perspectives of “Corpus Musicae …” „… task of musicology to document contemporary music culturesin their synchronous global diversity and to …” „… musicologyhas thoroughly researched European music history in theory and practice.Composers of this period …”

Titelei/Inhaltsverzeichnis S. 1-8

„… Neukonzeption 45Ricarda Kopal:From Field to Archive and Back Again – Recordings ofWestern European Music made in …” „… the Future – Perspectivesof “Corpus Musicae Ottomanicae” (CMO) forMakâmTraditions in a Globalizing …” „… Landesmuseums Württemberg 17Matthias Brzoska:Das National Music Museum der USA: Geschichte undaktuelle …”

Dieter Haller Realm of senses, realm of spirits: the Hamādša brotherhood of Tangier S. 83-114

„… to give a piece depth (bass),for example in interaction with other styles of music/instruments, such …” „… the name of God (dhikr),28 an enriching experienceemerging from the combined power of music and …” „… . Music and metaphors were changed andrituals were opened to women. Many of the remaining followers …”

doi.org/10.5771/9783487423579

Franz-Josef Deiters, Alex Fliethmann, Birgit Lang, Alison Lewis, Christiane Weller - Limbus – Australisches Jahrbuch für germanistische Literatur- und Kulturwissenschaft

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Franz-Josef Deiters (ed.), Alex Fliethmann (ed.), Birgit Lang (ed.), Alison Lewis (ed.), Christiane Weller (ed.)

Limbus – Australisches Jahrbuch für germanistische Literatur- und Kulturwissenschaft

Series: Limbus. Australisches Jahrbuch für germanistische Literatur und Kulturwissenschaft | Limbus. Australian Yearbook of German Literary and Cultural Studies

Volume 9 2016

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Ben Gook Berlin and Detroit: An Alien Techno Alliance. Cultural Politics and Social Transformation after the Fall of the Wall S. 171-202

„… a warm-up of reactionary 60s sounds, but rather the first contact with music of the future« (qtd. We …” „… , Detroit was buzzing with this new sort of music, oriented to explor-ing the future using new instruments …” „… shatter glass. Techno is a music based in experimentation; it is music for the future of the human race …”

doi.org/10.5771/9783968219592

Holger Schramm, Hans-Bredow-Institut - Musik und Medien

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Holger Schramm (ed.), Hans-Bredow-Institut (ed.)

Musik und Medien

Series: Sonderband M&K

Volume 2007

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English abstracts S. 192-196

„… advertising are discussed. Keywords: Music, advertising, effects of music, audio branding, musical fit, music …” „… can be observed in musicology, music pedagogy, sociology of culture and media science is currently …” „… the future development of this standardisation rivalry amongst DRM-formats, eight specialists were …”

doi.org/10.5771/9783845202563

Julia Fitzner - Von Digital-Rights-Management zu Content Identification

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Julia Fitzner

Von Digital-Rights-Management zu Content Identification

Series: Abhandlungen zum Urheber- und Kommunikationsrecht

Volume 55 2011

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Literaturverzeichnis S. 339-357

„… , Copyright, and the Future of the Music Business, 43 U. Rich. L. Rev. 685-764 (2009) Schulz, Daniela Der …” „… http://www.ukmusic.org/files/UK%20Music_Uni%20Of%20Herts_09.pdf Sandvine 2009 Global Broadband Phenomena, Research Report …” „… :// arstechnica.com/news.ars/post/20080226-music-exec-music-1-0-is-dead.html ders. On demand in command: 51% of young Net users view …”

Einsatzmöglichkeiten für Content-Identification-Technologien im Web 2.0 S. 154-158

„… selbst die Entwicklung der Technologie einmal als „one of the most technologically complicated tasks that …” „… we have ever undertaken“ bezeichnet, vgl. The state of our video ID tools, The Official Google Weblog …” „… , 14.06.2007, abrufbar unter http://googleblog.blogspot.com/2007/06/state-of-our-video-id-tools.html (zuletzt …”

Das Problem der Internetpiraterie S. 38-50

„… sogenannte “Darknet“, vgl. hierzu Biddle/England/Peinado/Willman, The Darknet and the Future of Content …” „… vast growth of unlawful file-sharing quite simply threatens to put the whole music sector out of …” „… cent of all music is downloaded without payment to artists or producers. France is leading the drive …”

Hintergründe S. 83-107

„… continue to sell billions of CDs a year which contain completely unprotected music. That’s right! No DRM …” „… majority of their music DRM-free, and show no signs of changing this behavior, since the overwhelming …” „… Darknet and the Future of Content Distribution, abrufbar unter http://msl1.mit.edu/ESD10/docs/darknet5.pdf …”

Technischer Hintergrund S. 53-61

„… by the music companies themselves. The music companies sell the vast majority of their music DRM-free …” „… Biddle/England/Peinado/Willman, The Darknet and the Future of Content Distribution, S. 1, 11, http://msl1.mit.edu/ESD10 …” „… ); Heise Online, Sony Music Japan verzichtet auf Kopierschutz, 03.10.2004 …”

Auswirkungen der Digitalisierung auf die Strukturen der Multimediaindustrie S. 28-38

„… only sustainable business advantage is the ownership of the rights to the music itself… .”. 36 …” „… and the Future of Content Distribution, abrufbar unter http://msl1.mit.edu/ ESD10/docs/darknet5.pdf …” „… . 44. 6 Krasilovsky/Shemel, Music Business, 2007, S. 414 ff. 28 werken reagieren mussten, gilt es …”

Ökonomischer Hintergrund S. 61-64

„… digitaler Musik- und Filmwerke, 2007, S. 37. 171 Biddle/England/Peinado/Willman, The Darknet and the Future …” „… of Content Distribution, S. 1, 11, http://msl1.mit.edu/ESD10/docs/darknet5.pdf (zuletzt abgerufen am …” „… Digitale Rechteverwaltung, 2009, S. 27; Krasilovsky/ Shemel, Music Business, 2007, S. 419. 183 Cooter/Ulen …”

Die Haftung von Web 2.0-Diensten für Urheberrechtsverletzungen der Nutzer ihrer Internetdienste nach US-amerikanischem Urheberrecht S. 166-259

„… articles, and even binary files containing binary copies of musical and literary works. ... Peers in USENET …” „… Millennium Copyright Act. The DMCA balances the rights of copyright holders and the need to protect the …” „… internet as an important new form of communication. By seeking to make carriers and hosting providers …”

doi.org/10.5771/9783845233727

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