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Kai Bronner, Rainer Hirt, Cornelius Ringe - ((( ABA ))) Audio Branding Academy Yearbook 2010/2011

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Kai Bronner (ed.), Rainer Hirt (ed.), Cornelius Ringe (ed.)

((( ABA ))) Audio Branding Academy Yearbook 2010/2011

2013

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Tom Stephenson Music in Television Advertising: How Sound Logos Affect Consumer Emotions S. 203-217

„… 203 Music in Television Advertising: How Sound Logos Affect Consumer Emotions Tom Stephenson …” „… Key words Sonic Branding, Sound Logo, Advertising, Television, Emotion. Abstract Modern branding is …” „… the relationship between sound logos in television advertising and affective responses to brands …”

Thorsten Teichert, Daniel Wagenführer, Christian Weisssteiner Sound Design for New Products: Interactions with Technical Functionalities and Branding S. 179-189

„… Consumers’ Sound Design Experience In marketing, sound design has mostly been linked to advertising, as e.g …” „… needledrop: A rhetorical approach to music in advertising. Journal of Consumer Research, 17, 223-236 …” „… Technical Functionality, Consumer Typology. Abstract (Sound) design and brand are able to create unique …”

Charles Spence Sound Design: Using Brain Science to Enhance Auditory & Multisensory Product & Brand Development S. 33-51

„… . Advertising/Marketing Communications Nowadays, sound design is coming to play an increasingly important role in …” „… engage as many of a consumer’s senses as possible in order to increase brand engagement/loyalty (e.g …” „… the customer’s overall product experience (or Gestalt). Let me repeat: Consumer perception is …”

About the Authors S. 239-254

„… , Rosenthal 1983 – 1985, Siemens 1985 – 1989 and the advertising agency Publicis MCD 1989 – 1992, Jürgen …” „… -year-old attended Stuttgart Media University. 2008 Bochmann graduated with a degree in “Advertising and …” „… with consumers, using specific music and sound. In addition to his studies, Cetin completed an …”

Jenny Müller, Manfred Kirchgeorg Audio Branding in Line with Brand Personality S. 189-203

„… Studium. 203 Music in Television Advertising: How Sound Logos Affect Consumer Emotions Tom …” „… offers an instrument to create a value-added for consumers, on the other hand it provides an instrument …” „… instrument to create a value-added for consumers, on the other hand it provides an instrument of brand …”

Jesper Ramsgaard, Søren Holme, Karsten Kjems, Guillaume Le Ray, Nick Zacharov Quantifying Characteristics of Sound in a Branding Context S. 95-116

„… shown that listening tests can provide statistically valid data, and give valuable end-user/consumer …” „… influence the level of preference or positive attitude the consumer has for a certain brand or product …” „… preferences in consumers may not be as clear as when compared to ‘clean’ experimental setups. In a small …”

Kai Bronner, Rainer Hirt, Cornelius Ringe Prelude S. 5-10

„… Music in Television Advertising: How Sound Logos Affect Consumer Emotions 203 Tom Stephenson …” „… their attention to engaging consumers' multiple senses in their brand communication. At the Audio …”

Cornelius Stiegler Sound Communication – Towards a New Understanding of Client Communication in the Sound Branding Process S. 165-179

„… , Germany Music in Television Advertising: How Sound Logos Affect Consumer Emotions 203 Tom Stephenson …” „… , Interaction of Sound Design and Technical Functionality, Consumer Typology. Abstract (Sound) design and …” „… innovations. This paper examines relevant dimensions of sound design from a consumer-behaviour perspective …”

Company Directory S. 255-276

„… company that combines consumer insights with composition and music production. Grooveyard® identifies and …” „… consumers in your market. This original process, called “audio targeting”, is an invaluable tool for the …” „… integration of consumer listening experiences into your instantly recognizable trademark. Clients Dr. Kade …”

Gianpaolo D'Amico, Sara Lenzi Sound for Electric Vehicles S. 85-95

„… foreseen technological solutions, public tests and surveys with associations and consumers on different …” „… in arts, cinema, literature and in advertising and communication campaigns created by all the most …” „… valuable end-user/consumer input to the complex decisions that marketeers and creative sound designers face …”

Cetin Demirci, Hanna Ruf, Cornelius Stiegler Summary Audio Branding Congress 2010 S. 11-32

„… . Sound Design: How understanding the brain of the consumer can enhance auditory and multisensory …” „… multisensory product experience. He explained how the senses of consumers interact by underlining his …” „… enhanced by changing the sound made by the product when the consumer bites. Even the perception of the …”

John Groves The Development and Implementation of a Sound Identity for DATEV eG: A Case Study S. 117-131

„… principally a B2B company. As they do not sell to consumers it could mistakenly be assumed that such a B2B …” „… themselves in the consumers’ consciousness. Consumers, investors, suppliers, the general public and other …” „… better (stakeholder buy-in). The workshop participants were key people from marketing, the advertising …”

doi.org/10.5771/9783845230146

Bettina Heiderhoff, Reiner Schulze - Verbraucherrecht und Verbraucherverhalten

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Bettina Heiderhoff (ed.), Reiner Schulze (ed.)

Verbraucherrecht und Verbraucherverhalten

Series: Europäisches Privatrecht

Volume 44 2016

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Joasia Luzak Empirical Evidence in Consumer Law Cases: What Are ‘Up To’ Claims Up To? S. 231-260

„… advertising claim. The trader’s claim that he discounts his merchandise up to 50% could mislead consumers if …” „… advertisement is always unfair35. If Dutch consumers believe certain advertising to be misleading, they may …” „… RCC, from the advertising claim ‘up to 75%’ average consumers should have deduced that items could be …”

Elena Grasso, Cristina Poncibò Nutrition Labelling Chaos: How Far Shall We Go in Nudging Consumers? S. 119-148

„… Nutrition Labelling Chaos: How Far Shall We Go in Nudging Consumers?* Elena Grasso/Cristina Poncibò …” „… Introduction The role that the EU may or should play to ensure that the food we consume keeps us healthy and …” „… fit is not very clear: does EU Food Law protect consumers’ health, in addition to consumers’ safety …”

Geraint Howells Consumer Credit and Behavioural Economics S. 59-82

„… advertising on vulnerable consumers BIS, Making consumer credit markets fairer (October 2013) available online …” „… Teil II: Materielles Recht Consumer Credit and Behavioural Economics Geraint Howells* Behavioural …” „… consumer regulation. The EU has had three major conferences on the theme1 and the British Cabinet Office …”

Raffaele Caterina Beyond Error Psychology’s (Not-So-Easy) Lesson for Consumer Law S. 45-58

„… Beyond Error Psychology’s (Not-So-Easy) Lesson for Consumer Law Raffaele Caterina Introduction For …” „… themselves is seen as the fundament of contractual freedom. If human beings in general, and consumers in …” „… may be realistically neutral from the point of view of the consumer’s interests: the problem is the …”

Franziska Weber Ökonomische Analyse verschiedener Rechtsdurchsetzungmechanismen im Verbraucherrecht S. 187-210

„… Consumer Law – A Comparative Analysis of Package Travel and Misleading Advertising (Ashgate 2014). 187 …” „… for Damages in Consumer Law’ (2008) 1 Erasmus Law Review 5; Fabrizio Cafaggi & Hans-Werner Micklitz …” „… , New Frontiers of Consumer Protection – The Interplay Between Private and Public Enforcement …”

doi.org/10.5771/9783845270678

Markus Schäfer, Oliver Quiring, Constanze Rossmann, Matthias R. Hastall, Eva Baumann - Gesundheitskommunikation im gesellschaftlichen Wandel

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Markus Schäfer (ed.), Oliver Quiring (ed.), Constanze Rossmann (ed.), Matthias R. Hastall (ed.), Eva Baumann (ed.)

Gesundheitskommunikation im gesellschaftlichen Wandel

Series: Gesundheitskommunikation | Health Communication

Volume 10 2015

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Viorela Dan Patientengerichtete Werbung für verschreibungspflichtige Medikamente (DTCA) – Überblick und Forschungslücken S. 63-74

„… Werbung für verschreibungspflichtige Medikamente (Direct-to consumer pharmaceutical advertising, DTCA …” „… . J., Sorel, M. & Weeks, J. C. (2008). Direct-to-consumer advertising for bleeding disorders: a …” „… . (2012). Fair Balance in Direct-to-Consumer Antidepressant Print and Television Advertising, 1995–2007 …”

Doreen Reifegerste, Constanze Rossmann Gemeinsam aktiver? Der Einfluss von Gruppenbildern auf die körperliche Aktivität S. 177-188

„… , temporal orientation, and fit on consumer responses to health-related advertising. Journal of Advertising …” „… pictures in health promotion advertising. Health Communication, 28(8), 822-834. Crombie, I. K., Irvine …” „… Activity and Health, 2(1), 76-97. Fowles, J. (1982). Advertising's fifteen basic appeals. Et Cetera, 39(3 …”

doi.org/10.5771/9783845264677

Jörn Kruse, Ralf Dewenter - Wettbewerbsprobleme im Internet

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Jörn Kruse (ed.), Ralf Dewenter (ed.)

Wettbewerbsprobleme im Internet

Series: Hamburger Forum Medienökonomie

Volume 9 2009

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Patrick F. E. Beschorner Do Consumers Benefit from Concentration in the New Economy? – A Review of Google’s Mergers, Acquisitions and Arrangements S. 139-154

„… ) provides an overview on the history and technology of search-based advertising. Do Consumers Benefit from …” „… have beneficial effects for consumers because the match between consumers and advertising will be …” „… 139 Do Consumers Benefit from Concentration in the New Economy? – A Review of Google’s Mergers …”

Joachim Klein Gezielte Werbung auf Internetseiten S. 171-188

„… . 4 Wenn man „Targeted Advertising“ auf der Suchmaschinenseite Google eingibt, kommt Facebook …” „… Analysis of Advertising, in: Armstrong, M. and Porter, R. eds., The Handbook of Industrial Organization …” „… Jullien (2009): Advertising, Competition and Entry in Media Industries, The Journal of Industrial …”

doi.org/10.5771/9783845218908

Andreas Fahr, Verena Kaut, Hans-Bernd Brosius - Werbewirkung im Fernsehen II

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Andreas Fahr, Verena Kaut, Hans-Bernd Brosius

Werbewirkung im Fernsehen II

Series: Angewandte Medienforschung

Volume 54 2014

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Literaturverzeichnis S. 229-241

„… Advertising Research 11, 18-20. D’Astous, A. & Chartier, F. (2000). A Study of Factors Affecting Consumer …” „… Advertising, 33, 37-48. Escalas, J. (2004b). Narrative Processing: Building Consumer Connections to Brands …” „… commercials. Journal of Advertising Research 8, 17-21. Nebenzahl, I. D. & Secunda, E. (1993). Consumers …”

Fazit S. 219-229

„… (Hrsg.), Advances in Consumer Research, 11, 203-209. ARD (Arbeitsgemeinschaft der …” „… ’ Recognition of Brands Placed Within a Film. International Journal of Advertising, 15, 140-151. Bachem, C …”

doi.org/10.5771/9783845253695

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