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Nina Eckhoff-Heindl

Comics begreifen

Series: Bild+Bild

Volume 8 2023

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Einleitung: Wahrnehmung von Comics S. 9-34

„… einleitung: Wahrnehmung von ComicsBeim Aufschlagen eines ausladenden Comic-Faltblatts (Klapptafel …” „… argumentatorischen Aufbau der Arbeit.14 einleitung: Wahrnehmung von ComicsPerspektivierung, theoretischer Zugang …” „… durch und mit Comics.Eine kunstwissenschaftliche Perspektive auf Comics – im Speziellen auf die …”

Ästhetische Erfahrung durch und mit Comics S. 67-102

„… Ästhetische erfahrung durch und mit ComicsNachdem im vorhergehenden Kapitel Comics als narrative …” „… verstehen. Dass der kognitiven 78 Ästhetische erfahrung durch und mit ComicsDimension durch das erfolgte …” „… grundlegende Stellung des Körpers anerkennen, auf die 84 Ästhetische erfahrung durch und mit ComicsMöglichkeit …”

Comics als narrative Artefakte eines visuell-taktilen Mediums S. 35-66

„… Originalzeichnungen von Comicseiten sowie diejenige mit narrativen Comics einen Schwerpunkt, anhand derer er in …” „… ‚Originalzeichnungen‘ sowie händisch kolorierter Comicseiten oder das Aufbahren von Comics in Glasvitrinen und …” „… auf Haptik einen gemeinsamen Nenner aller Comics.Die haptische Dimension wird in Comics nicht allein …”

Anhang S. 359-394

„… . Internationaler Comic-Salon Hamburg. Thurn: Edition Kunst der Comics.Groensteen, Thierry. 1997. Un premier bouquet …” „… Comic-Salon Hamburg. Hrsg. von Thierry Groensteen. Thurn: Edition Kunst der Comics, 8–74.Groensteen, Thierry …” „… . https://www.comicsbeat.com/women-in-comics-numbers-winter-2019/ (letzter Zugriff: 10.07.2019).Literaturverzeichnis 371Haraway, Donna. 1988. Situated …”

Exemplifikationen S. 269-304

„… Mainstream-Bereich, Urheber*innenschaft und Materialität digitaler Comics.Die folgenden Analysen fungieren dabei zur …” „… visuell-taktilen Mechanismen unterstützen.Ausweitung: Das visuell-taktile erzählen in ComicsWie im Kapitel Comics …” „… Merchandise zur Comicserie oder zu weiteren Comics des Verlags geworben wird. In Marvels Hawkeye findet sich …”

Anmerkungen S. 309-358

„… Anmerkungeneinleitung: Wahrnehmung von Comics1 Dieser Begriff wird speziell für die Beschreibung …” „… der Rezipierenden in der Auseinandersetzung mit Comics verwendet. Dies geschieht in Absetzung zum …” „… geläufigen Gebrauch von ‚Leser*in-nen‘ bzw. ‚Lesende‘ in Bezug auf Comics oder ‚Betrachter*innen‘ und …”

Fazit und Ausblick S. 305-308

„… fazit und AusblickWie kann in Comics durch Sinneswahrnehmung Erfahrung sowie Bedeutung ge-neriert …” „… mit Comics ausgelotet. Gegenstand meiner Überlegungen waren dabei narrative Comics, wodurch sich die …” „… Wahrnehmungszusammenhänge gingen zwei grund-legende Prämissen hervor: einerseits Comics als visuell-taktiles Medium und …”

Titelei/Inhaltsverzeichnis S. 1-6

„… ComicsPerspektivierung, theoretischer Zugang, methodischer ZugriffBegründung der FallstudieFragestellungen und Thesen …” „… Erfahrung durch und mit ComicsÄsthetische Einstellung: Wahrnehmung wahrnehmenÄsthetische Reflexivität …” „… ExemplifikationenAusweitung: Das visuell-taktile Erzählen in ComicsEx contrario: (K)Eine ästhetische Erfahrung …”

Fallstudie: Chris Wares Building Stories (2012) S. 103-268

„… zwischen Bilals und Wares exemplarischen Comicseiten kann Max Imdahls bereits im Unterkapitel Comics als …” „… in Comics.Nicht von ungefähr hallt dieser comichistorische Bezug bei Panels mit …” „… Comics als narrative Artefakte eines visuell-taktilen Mediums mit dem Modell von Comics als ästhetische …”

Tafelteil S. 395-445

„… -HeindlREIMERBild+Bild COMICS BEGREIFENDie Reihe Bild+Bild widmet sich der Erforschung pluraler Bilder. In einer …” „… zu kulturgeschichtlichen Fragestellungen.Comics zeichnen sich dadurch aus, dass eine Erzählung über …” „… ästhetische Erfahrung und das Begreifen eines Comics? Die Autorin veranschaulicht das Potenzial …”

doi.org/10.5771/9783496030751

Jacqueline Danziger-Russell - Girls and Their Comics

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Jacqueline Danziger-Russell

Girls and Their Comics

2012

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CHAPTER ONE. GIRLS AND THEIR COMICS: A Brief History S. 1-36

„… of comic strips took off, and in 1935 New Fun Comics—the first comic book that contained all new …” „… _Danziger.indb 5 10/25/12 1:06 PMCHAPTER ONE6increase in violence in comics—reading materials that many …” „… today.Comic Books’ Evolution from Working-Class Literature and the Marginalization of ComicsPerhaps there is a …”

CHAPTER FIVE. GIRLS’ COMICS TODAY: Different Formats, Expanding Readership S. 171-226

„… . Robbins comments that it is indeed graphic novels that are drawing girls into the field of comics:Comics …” „… expand-ing their female readership.New Heroes: The Maturation of the Female Role in ComicsIt is obvious that …” „… member of the ComicSpace family, which hosts webcomics and supports a social network of comics creators …”

CHAPTER TWO. COMICS AS A HYBRID ART FORM, OR THE MYSTERIOUS CASE OF THE PICTURE BOOK S. 37-72

„… narrative being related in panel form—the art style most typically associated with comics—across a …” „… describes the scope of the comics field. It is a hybrid art form made from the harmonious mar-riage of …” „… visual and textual narratives. The way in which comics work is not unlike how picture books function …”

CHAPTER FOUR. THE APPEAL OF MANGA S. 129-170

„… Japan and, in doing so, shaped the future of modern Japanese comics.Kitazawa began his career working …” „… Girls’ ComicsWorld War II was a dark time for Japanese comics. The magazines that had propelled the …” „… 129Up until recently, comics have been marginalized—relegated to hobbyist and specialty stores …”

INDEX S. 235-246

„… Journal, 147Comics: Ideology, Power and the Critics, 11ComicSpace, 200comix. See underground …” „… comicsComiXology, 200complementary narrative, 41–42, 43, 44, 69, 81, 82, 115, 182The Complete Maus, 198. See also …” „… ComicsEightball, 101Eisner, Will, 2, 3, 3–4, 7, 12, 59, 90–91, 91, 129, 172, 176–79, 18112_246_Danziger.indb 237 …”

CHAPTER THREE. THE POWER OF VISUAL NARRATIVE S. 73-128

„… Texts Teach What Readers Learn (1988), Meek acknowledges the importance of comics:Outside the classroom …” „… and teens but for the unique and visionary qualities of the art form itself.The Mechanics of ComicsOne …” „… for investigation.”22 If picture books are helpful in the acquisition of visual literacy, then comics …”

BIBLIOGRAPHY S. 227-234

„… 21, 2011. http://comicspace.com.Considine, J. D. “Manga Mania Comes to the West; Japanese Comics and …” „… . http://www.publishersweekly.com/pw/by-topic/industry-news/trade-shows-events/article/48173-comics-digital-delivery-and-a-few-movies-rule-comic-con-2011.html.MacWilliams, Mark W., ed …” „… . http://www.publishersweekly.com/pw/by-topic/book-news/comics/article/48496-comixology-launches-retailer-digital-storefronts-upgrades-app.html.Aoki, Deb. “Interview …”

Preface

„… Girls and Their ComicsFinding a Female Voice in Comic Book NarrativeJacqueline Danziger-RussellTHE …” „… . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10Comics—Now …” „… Congress Cataloging-in-Publication DataDanziger-Russell, Jacqueline. Girls and their comics : finding a …”

ABOUT THE AUTHOR S. 247-248

„… the world of comics began when she was twelve years old and picked up a copy of Art Spiegelman’s Maus …”

doi.org/10.5771/9780810883765

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Bob Batchelor

Stan Lee

2022

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3. Mr. Timely Comics S. 19-31

„… . Timely ComicsChapter 3Mr. Timely Comics20 Chapter 3Many episodes in Lieber’s early life are still …” „… inch. The Timely Comics head writer and editorial director put out his hand, welcoming his young …” „… Timely Comics employee—artist and writer Jack Kirby. Some days Lieber refilled Kirby and Simon’s inkwells …”

5. Taking Comics into the Cold War S. 41-55

„… he worked in comics.Vince Fago’s small team had turned out countless comic books during the war …” „… worked nonstop, dreaming of a future outside comics.As America moved from postwar euphoria to Cold War …” „… 41• 5 •Taking Comics into the Cold WarSigning his name and rolling his ink-stained thumb across the …”

Notes S. 199-216

„… Comics—History (Draft of “History of Marvel Comics”), 1990, Box 5, Folder 7, Stan Lee Papers.23. Quoted in …” „… . 7. Stan Lee, interview by Mark Lacter, “Stan Lee Marvel Comics Always Search-ing for a New Story …” „… Bell and Michael J. Vassallo, The Secret History of Marvel Comics: Jack Kirby and the Moonlighting …”

11. Marvel’s Multitude of Maladies S. 134-146

„… respectful colleagues, bosses that cared for him, and enough money to get him out of comics.Jack and Stan had …” „… , the creative teams responsible for putting out the comics, the accountants struggling to make sense of …” „… internal spending, and corporate managers determined to rein in the comics division—seemed at war with one …”

10. America’s Pop Culture Ambassador S. 122-133

„… writing created the sound of Marvel Comics.When journalists attempted to experience the hubbub firsthand …” „… Marvel comics.In July 1968, in hopes of thwarting some of the criticisms he faced about being in an …” „… colored the comics, Lee had been the voice of Spider-Man, Thor, the Fantastic Four, and others. His …”

Index S. 217-222

„… ComicsDowney, Robert Jr., 1, 178Doyle, Arthur Conan, 91Dylan, Bob, 3, 87, 181Eisenhower, Dwight, 92The Electric …” „… ; selling Marvel, 118–20; success during World War II, 34–35, 38. See also Marvel; Timely ComicsGoodwin …” „… in the 1980s, xxComics Code Authority, 67; Lee and anti-drug topic, 130–31; rationale for creation …”

6. New Heroes for a New Age—The Fantastic Four S. 56-72

„… the banal topics, plots, and characters that filled comics.Still a couple years removed from forty …” „… program.Julius “Julie” Schwartz, the editorial director of DC Comics (Goodman’s chief competitor), realized The …” „… television show and the Man of Steel’s inclusion in the new super-hero lineup helped National Comics remain …”

8. The Marvel Universe S. 86-0

„… helped me in comics because I was looking for the awesome.”2 As the world wrung its hands about the …” „… kind of focus group, Stan also asked them to write more in the pages of the comics because he knew that …” „… turn heroic, though always misunderstood. Jack and Stan had worked on countless monster comics in the …”

9. The Superheroes S. 105-121

„… a hallmark of Marvel comics in the 1960s. “It was a little thing,” Lee said, “but it was trying to …” „… . The “Stan the Man” or “Smiley” voice and personality came through in the dialogue of the comics and in …” „… mundane process of creating comics and the people behind the scenes provided readers with a mental image …”

4. Winning World War II S. 32-40

„… romance.2Comics were exactly what readers wanted—an inexpensive diversion from the daily intensity of …” „… , but his primary task was to keep Timely’s most popular comics go-ing, particularly Captain America …” „… into Disney-lite, putting out a flurry of amusing animal comics, such as Comedy Comics and Joker Comics …”

1. How the Marvel Universe Conquered the Globe S. 1-7

„… , Spider-Man, Avengers), Marvel grew into, then fused with, the emerging cultural zeitgeist. The comics were …” „… of pied piper.Within the comics themselves, Stan utilized tools to blow up the fourth wall, thus …” „… , demonstrating the appeal of Lee’s message that something special was going on inside comics that belonged solely …”

Preface

„… .” —Forces of Geek“Stan Lee is a well-researched, lucid addition to superhero comics history and comics …” „… DeLonge xi 1 How the Marvel Universe Conquered the Globe 1 2 Origin Story 8 3 Mr. Timely Comics 19 4 …” „… Winning World War II 32 5 Taking Comics into the Cold War 41 6 New Heroes for a New Age—The Fantastic Four …”

12. Hollywood S. 147-157

„… flew through the skies, the early history of televi-sion is entwined with superheroes. While comics …” „… bust cycles in comics that usually had little to do with quality. The volatility would drive most …” „… interested in merchandising deals. He revealed the nation’s 225 million comics appealed to young people …”

15. Saying Good-Bye to a Hero S. 185-194

„… . Together they revolutionized comics.If you take a deep dive into Stan’s official archive, housed at the …” „… wounds from the public shaming he felt about working in comics, which included the 1950s national uproar …” „… who spins the history of the comics, nor how they spin it. One fact is indisputable: Stan Lee changed …”

7. Spidey Saves the Day! S. 73-85

„… different. War stories might give way to romance titles, which would then ride a wave until monster comics …” „… Lee. The writer bristled at his boss’s belittling beliefs, explaining, “He felt comics were really …” „… Metropolis,” Stan explained (taking a swipe at his DC Comics competitors), “[Spider-Man] has his digs in good …”

13. Turmoil S. 158-170

„… topic—the president as a “regular” person.Wallace probed: “You read the comics in the morning?”The president …” „… discussed his morning routine, explaining he first turned to the comics and then read the “serious stuff …” „… his day reading his words!Reagan’s admission symbolized how influential the character, Marvel Comics …”

14. King of the Cameo S. 171-184

„… amped up his public persona, focusing on nostalgia for the good old days of early comics.The shifting …” „… see Stan or get his signature on their plastic-sealed, cardboard-packaged comics. Time eventually paid …” „… Lee back in dividends. People who grew up reading comics (and idolizing Stan) came into power. They …”

Acknowledgments S. 195-198

„… films, comics, merchandise, and every-thing else related to the company across the globe, the hullabaloo …” „… Comics’ Silver Age, run by the eminent Clifford Meth.Josh Schwartz is a trusted friend, advisor, and …”

2. Origin Story S. 8-18

„… creativ-ity. “Used to scribble my own comics, as far back as I can remember,” Lee said. “Used to draw horizon …” „… cocre-ator Jack Kirby). Many of the early men in comics were also first-generation Jewish immigrants. They …”

doi.org/10.5771/9781538162040

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Bob Batchelor

Stan Lee

2022

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3. Mr. Timely Comics S. 21-30

„… Joe Simon, head writer and editorial director at Timely Comics, rose from his seat, towering over a …” „… a touch of mythmaking.21C H A P T E R 3MR. TIMELY COMICS22 CHAPTER 3There are several versions of …” „… his Timely Comics origin story. One be-gins with Celia telling Stanley about a job opening at a …”

Notes S. 203-216

„… , 3),” Marvel Comics—History (Draft of “History of Marvel Comics”), 1990, Box 5, Folder 7, Stan Lee …” „… Comics Always Searching for a New Story,” Inc., November 2009, 96. 5. Stan Lee and George Mair, Excelsior …” „… , 2012).16. Stan Lee, “History of Marvel (Chapters 1, 2, 3),” Unpublished, Marvel Comics— History (Draft of …”

10. Marvel’s Multitude of Maladies S. 129-144

„… cared for him, and enough money to get him out of comics.Jack and Stan had a notoriously rocky …” „… responsible for putting out the comics, the accountants struggling to make sense of internal spending, and …” „… corporate managers determined to rein in the comics division— seemed at war with one another, desperate to …”

4. Through War and Cold War S. 31-48

„… he received when people found he worked in comics.The popularity of Archie and friends in Archie …” „… jurisdictions attempted to ban comics.The self-appointed culture police did not specifically target Goodman or …” „… amusing animal tales, such as Comedy Comics and Joker Comics. Lee had concocted some of these characters …”

9. America’s Pop Culture Ambassador S. 113-128

„… writ-ing created the sound of Marvel Comics.When journalists attempted to experience the hubbub firsthand …” „… gobbled up Catcher, just as it devoured Marvel comics.In July 1968, in hopes of thwarting some of the …” „… colored the comics, Lee had been the voice of Spider-Man, Thor, the Fantastic Four, and others. His …”

5. New Heroes for a New Age—The Fantastic Four S. 49-64

„… to get away from comics.Almost forty years old, Stan considered other options with his usual …” „… , Lee and Kirby were thinking “Marvel Comics.”Inside, The Fantastic Four comic is a four-part story that …” „… , but these argu-ments actually reinvented the way comics would be created. Ultimately, this was their …”

Index S. 217-222

„… Strange; Spider-ManDonenfeld, Harry, 24–25. See also DC ComicsDowney, Robert, Jr., 171, 172, 183, 191Doyle …” „… , 121, 131; true crime, 40–41Comics Code Authority, 131; Lee and anti-drug topic, 121–24; rationale for …” „… creation, 46Conway, Gerry, 118, 127DC Comics, 40; deal with Lee for Just Imagine, 162; origins, 24 …”

8. The Superheroes S. 97-112

„… onboard the superhero wave, from Charlton Comics (hiring Steve Ditko after he left Marvel and granting …” „… nearly complete editorial control over his conservative Ayn Randian creations) and Tower Comics (which …” „… doled out work to high-profile artists, such as Wally Wood and Gil Kane) to the venerable Archie Comics …”

1. A Hero Is Born! S. 1-10

„… editor and cocreator of Captain America (Joe Simon, My Life in Comics)A HERO IS BORN! 5two-pager, maybe …” „… for battle.1C H A P T E R 1A HERO IS BORN!Captain America Comics #3, Lee’s first publication …” „… the business side of Timely Comics, like ensuring that the publisher qualified for the less expensive …”

11. The Lure of Hollywood S. 145-162

„… read the comics: “Sometimes they stack up so high, I only have a chance to flip through them.”16 …” „… boasted that comics were “far big-ger than they’ve ever been,” citing Marvel’s role in creating “a fan …” „… the comics in the morning?”Reagan claimed Spider-Man was his favorite.23 Although his critics may have …”

7. Creating the Marvel Universe S. 79-96

„… early com-ics were anthologies containing several different stories, like the ones Lee worked on early …” „… of the heroes in their other comics, Lee tapped him for The Avengers, composed of Thor, Ant-Man, Hulk …” „… Kirby faced tremendous pressure to work on the comics that sold well, so when Jack asked for a …”

6. Spidey Saves the Day! S. 65-78

„… give way to romance titles, which would then ride a wave until monster comics became popular, and then …” „… belittling beliefs: “He felt comics were really only read by very, very young children or stupid adults …” „… and publisher. With sales doubling, Goodman didn’t focus on comics, enabling Stan to wield greater …”

Acknowledgments S. 199-202

„… Marvel universe across films, comics, merchandise, and everything else related to the company across the …” „… on Facebook. I have learned so much as a member. I have also learned so much at Comics’ Silver Age …”

12. King of the Cameo S. 163-178

„… old days of early comics.The shifting winds of pop culture helped Lee recalibrate. Just as he and his …” „… signature on their plastic-sealed, cardboard-packaged comics. Time eventu-ally paid Lee back in dividends …” „… . People who grew up reading comics (and idolizing Stan) came into power. They paid tribute to their …”

Epilogue S. 191-198

„… comics became the house style for a generation and a half of people who were forming their cultural …” „… comics writer Brad Meltzer, Stan “gave an entire generation creeds to live by . . . vital cornerstones of …”

13. Saying Good-Bye to a Hero S. 179-190

„… keep going, and there’s going to be no end. . . . It still all leads back to the ’60s comics that Stan …” „… wounds from the public shaming he felt about working in comics, which included the 1950s national uproar …”

Preface

„… day!Foreword by Tom DeLonge ix01 A Hero Is Born! 102 Origin Story 1103 Mr. Timely Comics 2104 Through War and …”

2. Origin Story S. 11-20

„… a sense of adventure and creativity. “Used to scribble my own comics, as far back as I can remember …”

doi.org/10.5771/9781538162064

Christian Berg - Web-Tracking im E-Commerce

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Christian Berg

Web-Tracking im E-Commerce

Series: Online-Medien-Management

Volume 7 2018

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Kapitel 7: Unternehmensportrait: Panini Comics Deutschland S. 97-108

„… 97 Kapitel 7: Unternehmensportrait: Panini Comics Deutschland Da Panini Comics Deutschland zur …” „… vorgestellt. Im Anschluss wird das Produktportfolio von Panini Comics Deutschland näher erläutert, wobei der …” „… Fokus auf die Sparte der DC Comics gesetzt wurde. Die Präsentation der Vertriebskanäle und der …”

Kapitel 13: Handlungsempfehlungen für Panini Comics Deutschland S. 207-212

„… 207 Kapitel 13: Handlungsempfehlungen für Panini Comics Deutschland Wie die Auswertung der …” „… solche Marketing-Maßnahmen auch bei anderen Produkteinführungen von Panini Comics Deutschland verwendet …” „… demografischen Daten der Marktforschung von Panini Comics Deutschland berücksichtigt werden, um die …”

Kapitel 8: DC Comic-Relaunch DC Rebirth S. 109-126

„… DC-Comics wurde mit eben genannten Werbemitteln auf die neuen Comic-Serien aufmerksam gemacht …” „… Veröffentlichung der Comics im Rahmen von DC Rebirth beschäftigt, soll dieses Kapitel das nötige Grundwissen zu …” „… zu den Retargeting- und Prospecting-Maßnahmen zur Vermarktung der ersten Rebirth-Comics dienten …”

Titelei/Inhaltsverzeichnis S. 1-22

„… Kleinheinz, meinem Ansprechpartner bei der Panini Verlags GmbH in der Abteilung DC Comics. Ein großer Dank …” „… Comics Deutschland 97 7.1 Die Panini Group, Panini Verlags GmbH und Panini Comics Deutschland 97 7.2 …” „… Produktportfolio der Panini Verlags GmbH 98 7.3 Produktportfolio von Panini Comics Deutschland 99 7.3.1 Marvel …”

Kapitel 14: Fazit und Ausblick S. 213-216

„… 213 Kapitel 14: Fazit und Ausblick Die vorliegende Arbeit verfolgte das Ziel, für Panini Comics …” „… Comics Deutschland sind. Trotz dieser Tatsache kann nicht darauf geschlossen werden, dass einfach …” „… Einzelkäufen von DC Rebirth-Comics erzielen konnten. Beim Einsatz der Prospecting-Maßnahmen stellte sich …”

Kapitel 12: Zusammenfassung der Kernergebnisse S. 197-206

„… Langzeitkunden, die für Panini Comics und seine zahlreichen fortlaufenden Comic-Serien sehr wertvoll sind. Über …” „… . Die beiden Heftreihen Superman und Batman – Detective Comics können für die Gegenüberstellung aus …” „… viele und für Panini Comics sehr wertvolle Abo-Abschlüsse aus, die mit einer hohen Kundenbindung …”

Kapitel 1: Einleitung S. 23-34

„… Panini Comics Deutschland als Teil der Panini Verlags GmbH gestellt. Eben genannter Wettbewerbscharakter …” „… eigenen Online-Shop zu vertreiben und Online-Käufer im Hinblick auf die Marke Panini Comics langfristig …” „… verfolgt Panini Comics Deutschland das Interesse, möglichst viele (Neu)Leser mit dem eigenen Online-Shop …”

Kapitel 11: Kampagnenplanung und -durchführung: Prospecting S. 179-196

„… -wöchigen Kampagnenzeitraums dienten zehn Prospecting-Anzeigen dazu, neue Kundengruppen für Panini Comics …” „… Audiences basierend auf den Facebook-Fans der Panini Comics Facebookseite generiert und als Zielgruppe für …” „… Lookalike Audiences ausgerichtet, die auf Fans der Facebookseite von Panini Comics Deutschland basieren …”

Literaturverzeichnis S. 217-230

„… &cpr_presse_id=9130#meldu ng Panini Verlags GmbH. (2012b). Marktforschung DC Comics/Marvel. internes Dokument …” „… https://www.paninishop.de/help Panini Verlags Gmbh. (2015c). Das Panini Comics-Alben-Programm startet! Abgerufen am 28.02.2017 …” „… : Hochschule der Medien. Literaturverzeichnis 219 DC Comics. (2012). Das neue DC-Universum. Abgerufen am …”

Kapitel 9: Integration und Einrichtung der Retargeting- undProspecting-Technologie S. 127-146

„… Comics, Superman, Justice League und Suicide Squad vorgestellt. Ein Klick auf das Cover führt den Nutzer …” „… zur Artikelseite des Comics. Von hier aus kann der Nutzer den Artikel in den Warenkorb legen (siehe …” „… eingesetzte Trackingverfahren Nach Sichtung der Unternehmensaccounts von Panini Comics bei Google AdWords …”

Kapitel 6: Zwischenfazit und Hypothesenbildung S. 91-96

„… Conversion-Rate ausgegangen. Dies führt zu Hypothese H7: H7: Prospecting-Anzeigen im Bereich »E-Commerce Comics …” „… davon ausgegangen, dass eine Lookalike Audience basierend auf den Fans der Panini Comics Facebook-Seite …” „… werden im Rahmen eines Praxisprojekts bei Panini Comics Deutschland im Zusammenhang mit dem DC-Comic …”

Kapitel 10: Kampagnenplanung und -durchführung: Retargeting S. 147-178

„… -durchführung: Retargeting 148 Aufgrund der Masse an verschiedenen DC Rebirth-Comics wurde entschieden, dass …” „… führen, die sämtliche Rebirth Comics erworben haben. Das Risiko von hohen Streuverlusten wurde hier …” „… verursachen und ein Käufer aller Rebirth Comics somit an der Anzeige kein Interesse mehr hätte. Die …”

doi.org/10.5771/9783848792979

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