„… with regard to the provision of online advertising space, the multi-sided nature of the business model …” „… advertising-relevant data can potentially raise issues, particularly when platforms automatically buy and sell …” „… business models in selected areas of the digital economy (paras 5–14). The economic characteristics of …”

„… /2014/internet-advertising.pdf, Abruf am 28. April 2015. 97 Vgl. IAB Europe/IHS, AdEx Benchmark 2013 …” „… ., Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of …” „… advertising exchanges, Review of Industrial Organization 39(3), 2011, S. 169-185. 65 2009 2010 2011 2012 2013 …”

„… . S./Schmalensee, R., The antitrust analysis of multi-sided platform businesses, in: Blair, R./Sokol, D. (Hrsg …” „… Unternehmensentwicklung. 29 Bagwell, K., The economic analysis of advertising. Handbook of industrial organization, 3 …” „… Targeted Advertising zu. Bietet eine Plattform nur Kapazitäten für eine beschränkte Nutzerzahl, verbleibt …”

„… (1975): Spending advertising money. Business B.: London. Bergmann, Nina (2007): Einführung regelmäßiger …” „… the Way We Do Business? S. 27-33 in: Journal of Advertising Research. 45/1. Cambridge. Hackley …” „… ): Guerrilla advertising. Cost-effective techniques for small-business success. Houghton: Boston. Lewis …”

„… daher auch als 4C-Net Business Model-Typologie bezeichnet (vgl. Wirtz 2000: 218). Die einzelnen …” „… C-Net Business Model-Typologie ist in Tabelle 1 dargestellt (vgl. im Folgenden Wirtz 2011b: 445 ff …” „… .). 34 Tabelle 1: Die 4C-Net Business Model-Typologie Quelle: Vgl. Wirtz 2010: 220 Internet …”

„… concerning the effects in specific media industries and in the advertising-versusconsumer component of media …” „… in a prospering economy companies raise their advertising spending, it appears to be almost common …” „… knowledge that the prosperity of a nation’s media businesses is related to the economic situation. However …”

„… / Schweda, Anika / Varan, Duane (2010): The Residual Impact of Avoided Television Advertising. S. 67-81 in …” „… : Journal of Advertising, 39 (1). Bimberg, Jens (2010): Nutzungskontext, Inhalte und Motive zeitversetzten …” „… Presentation of Advertising and Television Programming. S. 85-96 in: Journal of Advertising, 36 (3 …”

„… potential value of creativity in business process management especially in businesses based on innovation …” „… life – attributing persons, businesses, products etc. as creative (see e.g. Bilton 2007: xiii …” „… elaboration (Csikszentmihalyi 1996: 83-86). While preparation can be put into a business process, incubation …”

„… which gatekeepers offer online advertising services (adtech) to business users. This is designed, in …” „… services of business users (Art. 5(5) DMA …” „… ) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34IX. Obligation to provide advertisers and publishers with information on advertising prices (Art …”

„… prohibited.(45) The conditions under which gatekeepers provide online advertising services to business users …” „… platform service.(47) Business users can also purchase online advertising services from an undertaking …” „… service has received from businesses for the purpose of providing online advertising services related to …”

„… 6 37 et seqq., 69Advertiser 6 37 et seqq., 69Advertising prices 6 37 et seqq.Amazon Buy Box 6 47 …” „… 6 30Burden of proof 13 70, 225Business association 13 277Business model, data-driven 2 8Business …” „… seqq.Damages Directive 13 249Data– access to 6 72 et seqq., 76– anonymisation 6 78– business user 6 42 et …”

„… important access for business users as well as for relevant end users via their platform services, implying …” „… analogy to further, newly developed platform services.The CPS must be offered to business users based in …” „… (e.g. Amazon Web Services)22– online advertising services (e.g. Google Ads), including any advertising …”

„… Eco­nomics of Algorithmic Search & Recommender Services’ in Baumann (ed), Handbook of Digital Business …” „… Economic Experts’ (Boston University Questrom School of Business Research Paper No. 3783436, 2021 …” „… takes the form/business model of a platform, which, to put it simply, acts as an intermediary between 1 …”

„… business users with key access to consumers. Platforms covered by the DMA are subject to a number of …” „… ‘gatekeepers’ under the DMA, have to comply with. The rights of business users and end users of digital …” „… ) . . . . . . . . . . . . . . . . . .IV. 46Obligation to grant end users access to services of business users (Art. 5(5) DMA) . . . .V. 46 …”

„… enforcement of the DMA by business users and consumers (→ mn. 285 et seqq.). Second, it will explore …” „… application of a business user, including where those end users acquired such items from the relevant business …” „… vis-à-vis business users or other gatekeepers, potentially engage in unfair conduct under Art. 15 of the …”

„… on private enforcement of the DMA by business users (→ mn. 13 et seqq.) will be explained. A brief …” „… . business users or end users10.11Specificity of the individual provisionsObligations under Art. 5 DMAIn …” „… beneficiaries (business users or end users) directly. This clearly reveals the party against which the claim is …”

„… Communication Technologies (ICTs) are shaping our quality of life, how we do business, how we consume, how we …” „… business model of the media sector faces a big challenge. If addressing this challenge is an objective of …” „… consumers’ access or in terms of business models that create jobs in Europe. Europe has been strong in …”

„… organisations, commercial businesses, scientific and educational establishments and institutions of art. I …” „… , say, the dissemination of targeted messages (behavioural advertising) or monitoring activities.26 But …”

„… kein Förderprogramm dafür gibt; außerdem ist niemand dafür zuständig. Die Exklusivität als Business …” „… : Schildhauer Thomas (Hrsg.), Institute of Electronic Business, Berlin 2006, S. 14. 10 …” „… http://nothingtohide.us/2010/02/10/addressable-advertising-an-inquiry-into-targeting-individuals using-rfid/ 11 Hansen …”

„… internet advertising by applying a certain business model. Similarly to many TV and radio channels and …” „… – the company that emerged to be global leader in search and online-advertising – reached a market …” „… of online-advertising. While in 1998 internet advertising revenues in the United States were around …”

„… advertising business and the cases in section 2 before I present the model in section 3. Sections 4 through 6 …” „… upon transferring the control over a share of Yahoo!'s advertising business rather than taking over …” „… control 90 percent and 95 percent in the search advertising and the search engine business, respectively …”

„… Internet – Technische und wirtschaftliche Entwicklungsperspektiven, St. Gallen 2007. BusinessWeek (2007 …” „… . http://www.zdnet.de/news/business/0,39023142,39155540,00.htm, 05.02.2009. EU (2006): European Commission, Review of the EU …” „… the mobile advertising market. http://www.google.com/intl/en/press/annc/ 20070917_ mobileads.html …”