Filter results

Results (191)

Sort by:

Select all Select all

Page 1

Bobby Borg - Music Marketing for the DIY Musician

No access

Select

Bobby Borg

Music Marketing for the DIY Musician

2020

Results in this title

Preface

„… Praise for Music Marketing for the DIY Musician“Bobby Borg leads the charge of today’s modern …” „… book.MusicMarketingDIY_Book_REV_Pass01.indb 26 12/2/19 9:45 AMMusic Marketing for the DIY MusicianSECOND …” „… make your own.” —JONAH DAVID, drummer for Matisyahu and the Live Debate MusicMarketingDIY_Book_REV_Pass …”

12. ESTABLISH A PLACE STRATEGY, PART 1: Booking Live-Performance Sets and Distributing Records S. 137-152

„… ). MusicMarketingDIY_Book_REV_Pass01.indb 143 12/2/19 9:45 AM144 | MUSIC MARKETING FOR THE DIY MUSICIANSEVEN TIPS TO BOOKING …” „… : MusicMarketingDIY_Book_REV_Pass01.indb 149 12/2/19 9:45 AM150 | MUSIC MARKETING FOR THE DIY MUSICIAN• Verifiable sales …” „… .] MusicMarketingDIY_Book_REV_Pass01.indb 151 12/2/19 9:45 AM152 | MUSIC MARKETING FOR THE DIY MUSICIAN b) 12-Song Album: War …”

13. ESTABLISH A PLACE STRATEGY, PART 2: Distributing Your Merch and Songs Effectively for Sale and/or License S. 153-164

„… . MusicMarketingDIY_Book_REV_Pass01.indb 157 12/2/19 9:45 AM158 | MUSIC MARKETING FOR THE DIY MUSICIANOn the Creative …” „… . MusicMarketingDIY_Book_REV_Pass01.indb 159 12/2/19 9:45 AM160 | MUSIC MARKETING FOR THE DIY MUSICIANThe larger companies …” „… | MUSIC MARKETING FOR THE DIY MUSICIAN!!Songplugger: PEN Music Group, personal friends of RTT, will strive …”

22. PREPARE FOR THE FUTURE: 2025 and Beyond: Marketing Projections and Tips From the Pros: S. 269-376

„… MusicMarketingDIY_Book_REV_Pass01.indb 275 12/2/19 9:45 AM276 | MUSIC MARKETING FOR THE DIY MUSICIANacumen need to go hand …” „… . The various algorithms that the services MusicMarketingDIY_Book_REV_Pass01.indb 269 12/2/19 9:45 …” „… AM270 | MUSIC MARKETING FOR THE DIY MUSICIANuse to monitor music use specifically track how many …”

Directory of This Book’s Resources and Beyond S. 395-410

„… (www.musicsubmit.com)Station ResourcesMusicMarketingDIY_Book_REV_Pass01.indb 407 12/2/19 9:46 AM408 | DIRECTORY OF THIS …” „… ) MusicMarketingDIY_Book_REV_Pass01.indb 409 12/2/19 9:46 AMMusicMarketingDIY_Book_REV_Pass01.indb 410 12/2/19 9:46 AM …” „… (lefsetz.com/wordpress)• MarketingProfs (https://www.marketingprofs.com)MusicMarketingDIY_Book_REV_Pass01.indb 395 …”

10. FINALIZE YOUR PRODUCTS AND SERVICES FOR THE MARKETPLACE: Delivering on the Promise of Your Brand S. 101-120

„… . MusicMarketingDIY_Book_REV_Pass01.indb 101 12/2/19 9:45 AM102 | MUSIC MARKETING FOR THE DIY MUSICIAN• If you remix it and …” „… MusicMarketingDIY_Book_REV_Pass01.indb 113 12/2/19 9:45 AM114 | MUSIC MARKETING FOR THE DIY MUSICIANcustomer service (from …” „… . MusicMarketingDIY_Book_REV_Pass01.indb 115 12/2/19 9:45 AM116 | MUSIC MARKETING FOR THE DIY MUSICIANProduct BenefitsA …”

2. DESCRIBE YOUR COMPANY’S VISION: Identifying Your Musical Purpose and Setting Your Career on Course S. 11-20

„… . MusicMarketingDIY_Book_REV_Pass01.indb 19 12/2/19 9:45 AM20 | MUSIC MARKETING FOR THE DIY MUSICIAN!=MARKETING PLAN EXAMPLE …” „… Your Vision Statement ParagraphLet’s begin. MusicMarketingDIY_Book_REV_Pass01.indb 11 12/2/19 9:45 …” „… AM12 | MUSIC MARKETING FOR THE DIY MUSICIANGOT A COMPANY VISION?When I was a young boy, I woke up …”

15. FORMULATE A PROMOTION STRATEGY, PART 2: Using Internet, Word-of-Mouth, and Guerrilla Marketing to Get Customers S. 183-200

„… . MusicMarketingDIY_Book_REV_Pass01.indb 199 12/2/19 9:45 AM200 | MUSIC MARKETING FOR THE DIY MUSICIAN!Podcasts: RTT will …” „… .” MusicMarketingDIY_Book_REV_Pass01.indb 195 12/2/19 9:45 AM196 | MUSIC MARKETING FOR THE DIY MUSICIAN• Walk around key …” „… . MusicMarketingDIY_Book_REV_Pass01.indb 197 12/2/19 9:45 AM198 | MUSIC MARKETING FOR THE DIY MUSICIANAny local print shop …”

1. AN OVERVIEW OF THE COMPLETE DIY MARKETING PROCESS: Creating and Executing a Plan of Attack in a Nutshell S. 1-10

„… MusicMarketingDIY_Book_REV_Pass01.indb 3 12/2/19 9:45 AM4 | MUSIC MARKETING FOR THE DIY MUSICIANfan. “Feedback is the …” „… 10 hits later, he succeeded at living his dream. MusicMarketingDIY_Book_REV_Pass01.indb 1 12/2/19 …” „… 9:45 AM2 | MUSIC MARKETING FOR THE DIY MUSICIANSo then, what are your strengths and passions, and …”

19. ASSEMBLE YOUR MARKETING PLAN OF ATTACK™: Presenting Your Business and Marketing Ideas Effectively S. 239-252

„… MusicMarketingDIY_Book_REV_Pass01.indb 249 12/2/19 9:45 AM250 | MUSIC MARKETING FOR THE DIY MUSICIANOutline All of Your …” „… . MusicMarketingDIY_Book_REV_Pass01.indb 251 12/2/19 9:45 AM252 | MUSIC MARKETING FOR THE DIY MUSICIANAdd Some Finishing …” „… 12/2/19 9:45 AM240 | MUSIC MARKETING FOR THE DIY MUSICIANYOUR COMPLETE MARKETING PLAN OF ATTACK™—A …”

17. FORMULATE A PROMOTION STRATEGY, PART 4: Utilizing Direct Marketing, Personal Selling, and Sales Promotions to Get Fans S. 213-226

„… . MusicMarketingDIY_Book_REV_Pass01.indb 213 12/2/19 9:45 AM214 | MUSIC MARKETING FOR THE DIY MUSICIAN• Uncomfortable …” „… . MusicMarketingDIY_Book_REV_Pass01.indb 221 12/2/19 9:45 AM222 | MUSIC MARKETING FOR THE DIY MUSICIANFor instance, a band …” „… 12/2/19 9:45 AM226 | MUSIC MARKETING FOR THE DIY MUSICIAN!c) Sales Promotions Plan !Coupons: RTT …”

9. DEVELOP A BRAND STRATEGY FOR YOUR PRODUCTS/SERVICES: Achieving the Desired Image for Your Tours, Records, Merch, and More S. 87-100

„… . MusicMarketingDIY_Book_REV_Pass01.indb 87 12/2/19 9:45 AM88 | MUSIC MARKETING FOR THE DIY MUSICIANAFTERTHOUGHT: REVIEW …” „… MusicMarketingDIY_Book_REV_Pass01.indb 91 12/2/19 9:45 AM92 | MUSIC MARKETING FOR THE DIY MUSICIANthose fonts that convey …” „… endorse them with your company brand name. MusicMarketingDIY_Book_REV_Pass01.indb 88 12/2/19 9:45 …”

16. FORMULATE A PROMOTION STRATEGY, PART 3: Winning Over Fans via Radio Play and Creative Sponsorships S. 201-212

„… . MusicMarketingDIY_Book_REV_Pass01.indb 203 12/2/19 9:45 AM204 | MUSIC MARKETING FOR THE DIY MUSICIANSmaller-Market …” „… . MusicMarketingDIY_Book_REV_Pass01.indb 205 12/2/19 9:45 AM206 | MUSIC MARKETING FOR THE DIY MUSICIANNow let’s move on and …” „… . MusicMarketingDIY_Book_REV_Pass01.indb 209 12/2/19 9:45 AM210 | MUSIC MARKETING FOR THE DIY MUSICIAN 4. Remember to …”

11. DEVISE A PRICING STRATEGY: Reinforcing Your Brand Image and Generating Revenue and Awareness S. 121-136

„… ? MusicMarketingDIY_Book_REV_Pass01.indb 135 12/2/19 9:45 AM136 | MUSIC MARKETING FOR THE DIY MUSICIAN!=MARKETING PLAN …” „… ! MusicMarketingDIY_Book_REV_Pass01.indb 125 12/2/19 9:45 AM126 | MUSIC MARKETING FOR THE DIY MUSICIANAllow Donation …” „… . MusicMarketingDIY_Book_REV_Pass01.indb 129 12/2/19 9:45 AM130 | MUSIC MARKETING FOR THE DIY MUSICIANLook, while the above …”

14. FORMULATE A PROMOTION STRATEGY, PART 1: Winning Over Fans via Publicity and Paid Advertising S. 165-182

„… . MusicMarketingDIY_Book_REV_Pass01.indb 165 12/2/19 9:45 AM166 | MUSIC MARKETING FOR THE DIY MUSICIAN• Reexamine Your SWOT …” „… . MusicMarketingDIY_Book_REV_Pass01.indb 167 12/2/19 9:45 AM168 | MUSIC MARKETING FOR THE DIY MUSICIAN• One-Sheet: A …” „… | MUSIC MARKETING FOR THE DIY MUSICIANMusicMarketingDIY_Book_REV_Pass01.indb 178 12/2/19 9:45 …”

5. LEARN FROM YOUR COMPETITORS: Conducting a Competitor Analysis S. 41-50

„… musicianship using odd time signatures and interesting arrangements. MusicMarketingDIY_Book_REV_Pass01.indb …” „… 12/2/19 9:45 AM48 | MUSIC MARKETING FOR THE DIY MUSICIAN!=MARKETING PLAN TEMPLATE= Use the template …” „… .) MusicMarketingDIY_Book_REV_Pass01.indb 49 12/2/19 9:45 AM50 | MUSIC MARKETING FOR THE DIY MUSICIAN LEARN FROM YOUR …”

4. ANALYZE YOUR CUSTOMERS: Identifying, Segmenting, and Targeting Your Market S. 31-40

„… ? MusicMarketingDIY_Book_REV_Pass01.indb 35 12/2/19 9:45 AM36 | MUSIC MARKETING FOR THE DIY MUSICIAN• Put Up a Web …” „… ________________________________. MusicMarketingDIY_Book_REV_Pass01.indb 39 12/2/19 9:45 AM40 | MUSIC MARKETING FOR THE DIY MUSICIAN Given that our …” „… out to clubs once a week to get in the mosh pit and blow off steam. MusicMarketingDIY_Book_REV_Pass01 …”

8. DEVELOP YOUR COMPANY’S BRAND STRATEGY: Creating the Right Identity for Your Company and Its People S. 73-86

„… MusicMarketingDIY_Book_REV_Pass01.indb 77 12/2/19 9:45 AM78 | MUSIC MARKETING FOR THE DIY MUSICIANfind that brandmarks are …” „… 86 | MUSIC MARKETING FOR THE DIY MUSICIAN!c) Logo: The logo is a circular shape (perfect for …” „… identifying a market opportunity and what need you’re MusicMarketingDIY_Book_REV_Pass01.indb 73 12/2/19 …”

6. DEMO YOUR PRODUCTS AND SERVICES: Getting Feedback Before Committing Your Valuable Resources S. 51-64

„… AM62 | MUSIC MARKETING FOR THE DIY MUSICIAN!=MARKETING PLAN TEMPLATE= Use the template below, or …” „… efficiently and effectively. MusicMarketingDIY_Book_REV_Pass01.indb 52 12/2/19 9:45 AMDEMO YOUR PRODUCTS …” „… positively!MusicMarketingDIY_Book_REV_Pass01.indb 53 12/2/19 9:45 AM54 | MUSIC MARKETING FOR THE DIY MUSICIANDemonstrate Before a …”

18. PREPARE A MEASURING STRATEGY: Tracking, Analyzing, and Adjusting Your Marketing Campaign S. 227-238

„… 9:45 AM238 | MUSIC MARKETING FOR THE DIY MUSICIAN!Marketing Information System Codes …” „… , here are a few ideas for you to consider. MusicMarketingDIY_Book_REV_Pass01.indb 227 12/2/19 9:45 …” „… AM228 | MUSIC MARKETING FOR THE DIY MUSICIANOpportunities, Strengths, Weaknesses, and ThreatsYour …”

3. IDENTIFY PROFITABLE OPPORTUNITIES OR “NEEDS”: Conducting a SWOT Analysis S. 21-30

„… MusicMarketingDIY_Book_REV_Pass01.indb 21 12/2/19 9:45 AM22 | MUSIC MARKETING FOR THE DIY MUSICIANan area of consumer need …” „… MusicMarketingDIY_Book_REV_Pass01.indb 25 12/2/19 9:45 AM26 | MUSIC MARKETING FOR THE DIY MUSICIANfast. As a result, he …” „… 29 12/2/19 9:45 AM30 | MUSIC MARKETING FOR THE DIY MUSICIAN=MARKETING PLAN EXAMPLE= Now here’s …”

20. EXECUTE YOUR MARKETING PLAN EFFECTIVELY: Adopting the Right Policies That Get Your Company Results S. 253-260

„… expectation that Internet promotion alone will propel you to superstardom? MusicMarketingDIY_Book_REV_Pass01 …” „… .indb 253 12/2/19 9:45 AM254 | MUSIC MARKETING FOR THE DIY MUSICIANIf you have a few changes …” „… through the most difficult time? MusicMarketingDIY_Book_REV_Pass01.indb 255 12/2/19 9:45 AM256 …”

21. CONTINUE TO LEARN ABOUT MARKETING: Strengthening Your Marketing Muscles with 20 Exercises S. 261-268

„… stream everything you can find. MusicMarketingDIY_Book_REV_Pass01.indb 261 12/2/19 9:45 AM262 …” „… | MUSIC MARKETING FOR THE DIY MUSICIANStudy the Histories of Companies Outside the Music Industry That You …” „… . MusicMarketingDIY_Book_REV_Pass01.indb 262 12/2/19 9:45 AMCONTINUE TO LEARN ABOUT MARKETING | 263Study the Lives of Great …”

Index S. 411-423

„… , 121–22Braheny, John, 59branding, 5MusicMarketingDIY_Book_REV_Pass01.indb 411 12/2/19 9:46 AM412 …” „… publishing, 160sponsors, 206, 289studying respected, 262MusicMarketingDIY_Book_REV_Pass01.indb 412 12/2/19 …” „… MusicMarketingDIY_Book_REV_Pass01.indb 413 12/2/19 9:46 AM414 | INDEXdirect mail, 214, 217direct marketing, 213–18, 231 …”

Glossary of Terms Found in This Book S. 377-394

„… . MusicMarketingDIY_Book_REV_Pass01.indb 377 12/2/19 9:46 AM378 | GLOSSARY OF TERMS FOUND IN THIS BOOKBband. A group of …” „… . MusicMarketingDIY_Book_REV_Pass01.indb 380 12/2/19 9:46 AMGLOSSARY OF TERMS FOUND IN THIS BOOK | 381crowdsourcing. A …” „… where the creator moves products directly to end users. MusicMarketingDIY_Book_REV_Pass01.indb 381 …”

7. SET YOUR MARKETING PLAN GOALS: Using the SMART Model S. 65-72

„… . MusicMarketingDIY_Book_REV_Pass01.indb 65 12/2/19 9:45 AM66 | MUSIC MARKETING FOR THE DIY MUSICIANHaving read this book …” „… , and if you have other resources or special MusicMarketingDIY_Book_REV_Pass01.indb 66 12/2/19 9:45 …” „… , read on. MusicMarketingDIY_Book_REV_Pass01.indb 67 12/2/19 9:45 AM68 | MUSIC MARKETING FOR THE …”

doi.org/10.5771/9781538134634

Johannes Ripken - Organisches Artist Development

Partial access

Select

Johannes Ripken

Organisches Artist Development

Series: Musik und Wirtschaft - Schriftenreihe der Popakademie Baden-Württemberg

Volume 2 2015

Results in this title

Literaturverzeichnis S. 306-323

„… ]. Musicthinktank.com. http://www.musicthinktank.com/blog/management-in-the-music-industry.html [Letzter Zugriff …” „… . http://www.artistmanagementresource.com/managemen t-advice/music-business-articles/31-what-is-the-artist-managers-role-in-todays-diy-era [Letzter …” „… ). Micro-Independent Record Labels in the UK – Discourse, DIY Cultural Production and the Music Industry. European …”

Literaturanalyse S. 30-145

„… Zusammenhang: The goal [of the music industries] is to profit from the circulation of musical material through …” „… auf ihre Entwicklung: Artists need to take the center-stage of the music business again [...] Pulling …” „… (discovery, promotion, strategies and sales) should first and foremost stem from the artists: their music …”

doi.org/10.5771/9783845252889

No access

Select

Bühnentechnische Rundschau

Browse Volumes: Bühnentechnische Rundschau

BTR Volume 116 (2022) Issue Sonderband-2022 ISSN Online: 0007-3091

Results in this title

Marie-Luise Braun Für eine nachhaltige Kultur S. 50-53

„… verweist auf kulturelle Einrichtungen von Marie-Luise Braun 19FRE!LAUF DIY BIKE CAMPHandlungsfelder …” „… Fahrradfestival „FRE!LAUF DIY Bike Camp“ fand 2020 erstmals dezentral an meh-reren Orten in Berlin statt. Neben …” „… FehlauInitiativen vernetzen sich spartenübergreifend.Foto: FRE!LAUF DIY Bike Camp51BTR | Sonderband | 2022in Hamburg …”

doi.org/10.5771/0007-3091-2022-Sonderband-2022

Alexander Endreß, Hubert Wandjo - Künstlerentwicklung und Künstlermanagement in der Musikwirtschaft

No access

Select

Alexander Endreß (ed.), Hubert Wandjo (ed.)

Künstlerentwicklung und Künstlermanagement in der Musikwirtschaft

Series: Musik und Wirtschaft - Schriftenreihe der Popakademie Baden-Württemberg

Volume 4 2024

Results in this title

Jörg Fukking 2.5 Der Aufbau und das Management von Komponist:innen und Textdichter:innen S. 161-174

„… betreuenden Production Music-Unternehmen (oft eine eigenstän‐dige Abteilung eines Musikverlages) nach einem …” „… Karriere-Entwicklung. Diemaßgeblichen Akteure – Musikverlage, Managements, Produzent:innenund DIY-Künstler:innen – mit …” „… kurzes Wort zur sogenannten „Ernsten Musik“ (E-Musik, engl. seri‐ous music): Im Rahmen dieses Aufsatzes …”

Johannes Ripken 1.1 Arten von Künstlerentwicklungsprozessen und die unterschiedlichen Herangehensweisen S. 13-22

„… . http://www.musicbizacademy.com/knab/articles/artistdevelopment.htm[Letzter Zugriff: 03.01.2024].Negus, K. (1992): Producing Pop: Culture and conflict in the popular music …” „… sogenann‐te Recorded Music Industry könnte man meinen, dass Künstler:innen inder heutigen Musikindustrie …” „… werden, dass die Musikindustrie deutlich mehr um‐fasst als die Recorded Music Industry: Konzerte …”

doi.org/10.5771/9783845289373

Vitus Sproten - Der Klang des Strukturwandels

No access

Select

Vitus Sproten

Der Klang des Strukturwandels

Series: Medien und Gesellschaftswandel im 20. Jahrhundert

Volume 2022

Results in this title

2. Europa als Grundton: von gemeinsamen Erfahrungen und Verbindungen S. 49-113

„… seien viele Bastler 84 Sarah Lowndes, The DIY Movement in Art, Music and Publishing. Subjucated …” „… insbesondere Radio File Bleu ab 1977 einer der ersten Music & News- Sender war und in enger Verbindung mit der …” „… Roll and a Hard Place, S. 295-320; Robert Chapman, Selling the sixties. The pirates and pop music radio …”

Quellen- und Literaturverzeichnis S. 394-424

„… . Minnesota 2005.Sarah Lowndes, The DIY Movement in Art, Music and Publishing. Subjucated Knowl-edges. New …” „… / Dick Houtman / Stef Aupers, A Cultural Globalization of Popular Music? American, Dutch, French, and …” „… German Popular Music Charts (1965 to 2006), in American Behavioral Scientist 55 (2011) 5, S. 589-608.M …”

6. Der populärkulturelle Kanon der 1980er: Individualismus und Durchschnittsmensch S. 299-373

„… kleine Experimente genutzt. Eine klare Leitidee schien hinter den DIY-Jingles vielfach nicht zu stecken …” „… Sacre de l’amateur, S. 11-19.96 Timothy Dean Taylor, The sounds of capitalism: advertising, music, and …”

doi.org/10.5771/9783835348493

1

2 3 ... 39