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Bobby Borg - Music Marketing for the DIY Musician

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Bobby Borg

Music Marketing for the DIY Musician

2020

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1. AN OVERVIEW OF THE COMPLETE DIY MARKETING PROCESS: Creating and Executing a Plan of Attack in a Nutshell S. 1-10

„… 1An Overview of the Complete DIY Marketing ProcessCreating and Executing a Plan of Attack in a …” „… , and earn market share. To DIY artists pursuing a career in the years 2020 to 2025, it’s the …” „… 10 hits later, he succeeded at living his dream. MusicMarketingDIY_Book_REV_Pass01.indb 1 12/2/19 …”

Preface

„… Praise for Music Marketing for the DIY Musician“Bobby Borg leads the charge of today’s modern …” „… understood and offers advice on how musicians can capture a share of the DIY marketplace.” —STEVE WINOGRADSKY …” „… make your own.” —JONAH DAVID, drummer for Matisyahu and the Live Debate MusicMarketingDIY …”

12. ESTABLISH A PLACE STRATEGY, PART 1: Booking Live-Performance Sets and Distributing Records S. 137-152

„… we’ll discuss is the DIY-friendly distributor (e.g., CD Baby, Distrokid, and the Orchard). These are …” „… , Google Play Music, Deezer, Netease, and Spotify). In some cases, DIY-friendly distributors can get you …” „… ). Just keep in mind that DIY-friendly distributors typically request the exclusive digital distribution …”

10. FINALIZE YOUR PRODUCTS AND SERVICES FOR THE MARKETPLACE: Delivering on the Promise of Your Brand S. 101-120

„… . MusicMarketingDIY_Book_REV_Pass01.indb 101 12/2/19 9:45 AM102 | MUSIC MARKETING FOR THE DIY MUSICIAN• If you remix it and …” „… . MusicMarketingDIY_Book_REV_Pass01.indb 102 12/2/19 9:45 AMFINALIZE YOUR PRODUCTS AND SERVICES FOR THE MARKETPLACE | 103 …” „… studio/producer/engineer. MusicMarketingDIY_Book_REV_Pass01.indb 103 12/2/19 9:45 AM104 | MUSIC MARKETING FOR THE …”

13. ESTABLISH A PLACE STRATEGY, PART 2: Distributing Your Merch and Songs Effectively for Sale and/or License S. 153-164

„… performances, personal website stores, and a traditional merchandising company.MusicMarketingDIY …” „… _Book_REV_Pass01.indb 153 12/2/19 9:45 AM154 | MUSIC MARKETING FOR THE DIY MUSICIANDistribute Merch at Your …” „… DIY artist on a low budget. Bottom line: you can have a complete line of merch products for sale …”

22. PREPARE FOR THE FUTURE: 2025 and Beyond: Marketing Projections and Tips From the Pros: S. 269-376

„… that offer insight into what lies ahead for DIY music marketers. Preparing for the future of marketing …” „… . The various algorithms that the services MusicMarketingDIY_Book_REV_Pass01.indb 269 12/2/19 9:45 …” „… AM270 | MUSIC MARKETING FOR THE DIY MUSICIANuse to monitor music use specifically track how many …”

Directory of This Book’s Resources and Beyond S. 395-410

„… (lefsetz.com/wordpress)• MarketingProfs (https://www.marketingprofs.com)MusicMarketingDIY_Book_REV_Pass01.indb 395 …” „… VaynerchukMusicMarketingDIY_Book_REV_Pass01.indb 396 12/2/19 9:46 AMDIRECTORY OF THIS BOOK’S RESOURCES AND BEYOND | 397Execution …” „… (itunes.apple.com)• Buzzangle.com (buzzngle.com)MusicMarketingDIY_Book_REV_Pass01.indb 397 12/2/19 9:46 AM398 …”

15. FORMULATE A PROMOTION STRATEGY, PART 2: Using Internet, Word-of-Mouth, and Guerrilla Marketing to Get Customers S. 183-200

„… free!MusicMarketingDIY_Book_REV_Pass01.indb 183 12/2/19 9:45 AM184 | MUSIC MARKETING FOR THE DIY MUSICIANTake a look at some of …” „… Optimiza-tion” will also offer you a few helpful tips for now.MusicMarketingDIY_Book_REV_Pass01.indb 184 …” „… making sales. MusicMarketingDIY_Book_REV_Pass01.indb 185 12/2/19 9:45 AM186 | MUSIC MARKETING FOR …”

19. ASSEMBLE YOUR MARKETING PLAN OF ATTACK™: Presenting Your Business and Marketing Ideas Effectively S. 239-252

„… Costs Table”6. Incorporating a Timeline7. Adding an AppendixMusicMarketingDIY_Book_REV_Pass01.indb 239 …” „… 12/2/19 9:45 AM240 | MUSIC MARKETING FOR THE DIY MUSICIANYOUR COMPLETE MARKETING PLAN OF ATTACK™—A …” „… Launch,” or MusicMarketingDIY_Book_REV_Pass01.indb 240 12/2/19 9:45 AMASSEMBLE YOUR MARKETING PLAN OF …”

2. DESCRIBE YOUR COMPANY’S VISION: Identifying Your Musical Purpose and Setting Your Career on Course S. 11-20

„… Your Vision Statement ParagraphLet’s begin. MusicMarketingDIY_Book_REV_Pass01.indb 11 12/2/19 9:45 …” „… AM12 | MUSIC MARKETING FOR THE DIY MUSICIANGOT A COMPANY VISION?When I was a young boy, I woke up …” „… investment risk in time and money. MusicMarketingDIY_Book_REV_Pass01.indb 12 12/2/19 9:45 AMDESCRIBE YOUR …”

17. FORMULATE A PROMOTION STRATEGY, PART 4: Utilizing Direct Marketing, Personal Selling, and Sales Promotions to Get Fans S. 213-226

„… . MusicMarketingDIY_Book_REV_Pass01.indb 213 12/2/19 9:45 AM214 | MUSIC MARKETING FOR THE DIY MUSICIAN• Uncomfortable …” „… talk. MusicMarketingDIY_Book_REV_Pass01.indb 214 12/2/19 9:45 AMFORMULATE A PROMOTION STRATEGY …” „… all of the clutter that exists on the Internet. MusicMarketingDIY_Book_REV_Pass01.indb 215 12/2/19 …”

9. DEVELOP A BRAND STRATEGY FOR YOUR PRODUCTS/SERVICES: Achieving the Desired Image for Your Tours, Records, Merch, and More S. 87-100

„… . MusicMarketingDIY_Book_REV_Pass01.indb 87 12/2/19 9:45 AM88 | MUSIC MARKETING FOR THE DIY MUSICIANAFTERTHOUGHT: REVIEW …” „… to the DIY artist on a limited budget, and while the latter two structures are more applicable to …” „… endorse them with your company brand name. MusicMarketingDIY_Book_REV_Pass01.indb 88 12/2/19 9:45 …”

11. DEVISE A PRICING STRATEGY: Reinforcing Your Brand Image and Generating Revenue and Awareness S. 121-136

„… box sets, concerts, and T-shirts. MusicMarketingDIY_Book_REV_Pass01.indb 121 12/2/19 9:45 AM122 …” „… | MUSIC MARKETING FOR THE DIY MUSICIANTrent Reznor of Nine Inch Nails offered his recording titled The …” „… time to ask. MusicMarketingDIY_Book_REV_Pass01.indb 122 12/2/19 9:45 AMDEVISE A PRICING STRATEGY …”

14. FORMULATE A PROMOTION STRATEGY, PART 1: Winning Over Fans via Publicity and Paid Advertising S. 165-182

„… . MusicMarketingDIY_Book_REV_Pass01.indb 165 12/2/19 9:45 AM166 | MUSIC MARKETING FOR THE DIY MUSICIAN• Reexamine Your SWOT …” „… book, remember that DIY artists on a low budget to no budget, like yourself, must try to utilize as …” „… promotion.]MusicMarketingDIY_Book_REV_Pass01.indb 166 12/2/19 9:45 AMFORMULATE A PROMOTION STRATEGY, PART 1: PUBLICITY AND PAID …”

5. LEARN FROM YOUR COMPETITORS: Conducting a Competitor Analysis S. 41-50

„… musicianship using odd time signatures and interesting arrangements. MusicMarketingDIY_Book_REV_Pass01.indb …” „… 41 12/2/19 9:45 AM42 | MUSIC MARKETING FOR THE DIY MUSICIANThey may not be rivals but they …” „… should MusicMarketingDIY_Book_REV_Pass01.indb 42 12/2/19 9:45 AMLEARN FROM YOUR COMPETITORS | 43 …”

4. ANALYZE YOUR CUSTOMERS: Identifying, Segmenting, and Targeting Your Market S. 31-40

„… out to clubs once a week to get in the mosh pit and blow off steam. MusicMarketingDIY_Book_REV_Pass01 …” „… .indb 31 12/2/19 9:45 AM32 | MUSIC MARKETING FOR THE DIY MUSICIANThe characteristics widely used …” „… best give it to him? Figure this out for your own fans, and thrive! !MusicMarketingDIY_Book_REV_Pass01 …”

18. PREPARE A MEASURING STRATEGY: Tracking, Analyzing, and Adjusting Your Marketing Campaign S. 227-238

„… , here are a few ideas for you to consider. MusicMarketingDIY_Book_REV_Pass01.indb 227 12/2/19 9:45 …” „… AM228 | MUSIC MARKETING FOR THE DIY MUSICIANOpportunities, Strengths, Weaknesses, and ThreatsYour …” „… on.MusicMarketingDIY_Book_REV_Pass01.indb 228 12/2/19 9:45 AMPREPARE A MEASURING STRATEGY | 229Consider Your Sources and …”

16. FORMULATE A PROMOTION STRATEGY, PART 3: Winning Over Fans via Radio Play and Creative Sponsorships S. 201-212

„… and what can you reasonably expect to accomplish? MusicMarketingDIY_Book_REV_Pass01.indb 201 12/2/19 …” „… 9:45 AM202 | MUSIC MARKETING FOR THE DIY MUSICIANIt’s questions like these that make developing a …” „… local music scene. MusicMarketingDIY_Book_REV_Pass01.indb 202 12/2/19 9:45 AMFORMULATE A PROMOTION …”

6. DEMO YOUR PRODUCTS AND SERVICES: Getting Feedback Before Committing Your Valuable Resources S. 51-64

„… associate with the Motown label.MusicMarketingDIY_Book_REV_Pass01.indb 51 12/2/19 9:45 AM52 | MUSIC …” „… MARKETING FOR THE DIY MUSICIANGordy’s story is not an isolated example by any means. According to a close …” „… efficiently and effectively. MusicMarketingDIY_Book_REV_Pass01.indb 52 12/2/19 9:45 AMDEMO YOUR PRODUCTS …”

8. DEVELOP YOUR COMPANY’S BRAND STRATEGY: Creating the Right Identity for Your Company and Its People S. 73-86

„… identifying a market opportunity and what need you’re MusicMarketingDIY_Book_REV_Pass01.indb 73 12/2/19 …” „… 9:45 AM74 | MUSIC MARKETING FOR THE DIY MUSICIANfilling), below are a few more techniques that can …” „… meaningful idea. MusicMarketingDIY_Book_REV_Pass01.indb 74 12/2/19 9:45 AMDEVELOP YOUR COMPANY’S BRAND …”

20. EXECUTE YOUR MARKETING PLAN EFFECTIVELY: Adopting the Right Policies That Get Your Company Results S. 253-260

„… expectation that Internet promotion alone will propel you to superstardom? MusicMarketingDIY_Book_REV_Pass01 …” „… .indb 253 12/2/19 9:45 AM254 | MUSIC MARKETING FOR THE DIY MUSICIANIf you have a few changes …” „… Others to Help You: Do-It-Yourself (DIY) or DieEven after reading this book and writing a plan based on a …”

3. IDENTIFY PROFITABLE OPPORTUNITIES OR “NEEDS”: Conducting a SWOT Analysis S. 21-30

„… MusicMarketingDIY_Book_REV_Pass01.indb 21 12/2/19 9:45 AM22 | MUSIC MARKETING FOR THE DIY MUSICIANan area of consumer need …” „… vision and integrity). MusicMarketingDIY_Book_REV_Pass01.indb 22 12/2/19 9:45 AMIDENTIFY PROFITABLE …” „… ? Good!MusicMarketingDIY_Book_REV_Pass01.indb 23 12/2/19 9:45 AM24 | MUSIC MARKETING FOR THE DIY MUSICIANMatch Opportunities with …”

21. CONTINUE TO LEARN ABOUT MARKETING: Strengthening Your Marketing Muscles with 20 Exercises S. 261-268

„… stream everything you can find. MusicMarketingDIY_Book_REV_Pass01.indb 261 12/2/19 9:45 AM262 …” „… | MUSIC MARKETING FOR THE DIY MUSICIANStudy the Histories of Companies Outside the Music Industry That You …” „… . MusicMarketingDIY_Book_REV_Pass01.indb 262 12/2/19 9:45 AMCONTINUE TO LEARN ABOUT MARKETING | 263Study the Lives of Great …”

Index S. 411-423

„… , 121–22Braheny, John, 59branding, 5MusicMarketingDIY_Book_REV_Pass01.indb 411 12/2/19 9:46 AM412 …” „… publishing, 160sponsors, 206, 289studying respected, 262MusicMarketingDIY_Book_REV_Pass01.indb 412 12/2/19 …” „… MusicMarketingDIY_Book_REV_Pass01.indb 413 12/2/19 9:46 AM414 | INDEXdirect mail, 214, 217direct marketing, 213–18, 231 …”

7. SET YOUR MARKETING PLAN GOALS: Using the SMART Model S. 65-72

„… . MusicMarketingDIY_Book_REV_Pass01.indb 65 12/2/19 9:45 AM66 | MUSIC MARKETING FOR THE DIY MUSICIANHaving read this book …” „… , and if you have other resources or special MusicMarketingDIY_Book_REV_Pass01.indb 66 12/2/19 9:45 …” „… , read on. MusicMarketingDIY_Book_REV_Pass01.indb 67 12/2/19 9:45 AM68 | MUSIC MARKETING FOR THE …”

Glossary of Terms Found in This Book S. 377-394

„… . MusicMarketingDIY_Book_REV_Pass01.indb 377 12/2/19 9:46 AM378 | GLOSSARY OF TERMS FOUND IN THIS BOOKBband. A group of …” „… and alternative (non-record) shops.MusicMarketingDIY_Book_REV_Pass01.indb 378 12/2/19 9:46 …” „… customers.MusicMarketingDIY_Book_REV_Pass01.indb 379 12/2/19 9:46 AM380 | GLOSSARY OF TERMS FOUND IN THIS BOOKcompany dominant (or …”

doi.org/10.5771/9781538134634

International Society for Knowledge Organziation (ISKO), Marianne Lykke, Tanja Svarre, Mette Skov, Daniel Martínez-Ávila - Knowledge Organization at the Interface

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International Society for Knowledge Organziation (ISKO) (ed.), Marianne Lykke (ed.), Tanja Svarre (ed.), Mette Skov (ed.), Daniel Martínez-Ávila (ed.)

Knowledge Organization at the Interface

Series: Advances in Knowledge Organization

Volume 17 2020

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Olívia Pestana, Rui Sousa-Silva Knowledge Organization in the New Era Using DIY Corpora as Writing Assistants S. 517-521

„… Knowledge Organization in the New Era Using DIY Corpora as Writing Assistants Abstract: In academic …” „… tools such as the Corpógrafo (Maia and Sarmento 2005), a web-based environment for corpora research (DIY …” „… growing interest in DIY (‘do it yourself’) corpora for LSP. These are composed of small to medium scale …”

Titelei/Inhaltsverzeichnis S. 1-10

„… Transparency 512 Olívia Pestana, Rui Sousa-Silva: Knowledge Organization in the New Era Using DIY …”

Maximilian Hindermann, Andreas Ledl BARTOC FAST: A Federated Asynchronous Search Tool for Remote Vocabulary Access S. 200-206

„… . https://groups.google.com/forum/#!msg/skosmos-users/55gXfKHWfuU/V6MboBNCDgAJ. Suominen, Osma. 2019. Annif: DIY Automated Subject Indexing Using …”

doi.org/10.5771/9783956507762

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Alihan Töre Saguni

Türkistan Kaygisi

Series: Istanbuler Texte und Studien (ITS)

Volume 5 2006

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Asılhan Alihantöreoğlu Türkistan Kaygısı II S. 157-298

„… ” diyince adam bozuk Uygurcasıyla “O zaman Gulca’nın neresinde yaşamak sen?” diye sordu. Kâri Hacı …” „… kendini nasıl yanmakta olan ateşe atar?” diyorlardı. Bir gün konuk gelecek diye evde hazırlık yapıldı …” „… Nagaraçi’ye43 gitmişti diyeceksiniz” diye tembihledi ve komşunun avlusuna atlayarak, bunun öte tarafındaki …”

Alihan Töre Sagunî Türkistan Kaygısı I S. 5-156

„… , kalkın o zaman” diyerek bir atı yedeğine aldı ve önümüze düştü. Acaba yolu nereden bulacak diye …” „… diye gençlik, delikanlılık çağımda sıkıntılı, çileli günler yaşadım. Şimdi ise, saç sakalım ağardı …” „… gibi bu evin duvarına yaslanmış mezar taşını görünce, adamlar “O ne?” diye sorarlar. Taş hakkında bilgi …”

Takdim. Orta Asya ve Doğu Türkistan’ın yakın tarihine ait önemli bir kaynak S. 3-4

„… okuduğu “soğuk savaş” diye bilinen dönemde yazılmıştır. Onun müellifi Alihan Töre Saguni, şimdiki Çin’in …” „… ideolojisi temeline oturtarak, Kırgızca, Kazakça, Özbekçe ve saire diye parçaladıklarını düşünürsek, bu …” „… çekecektir diye ümit ediyoruz. Kutlukhan-Edikut Şakirov …”

Sonsöz Yerine. [Doğu Türkistan istiklal hareketinde Alihan Töre Saguni’nin tarihi rolü ve yeri] S. 299-304

„… gerçeğe çok yakın tahminlere sahip idi diyebiliriz. O, ardı ardına kazanılan askeri zaferlerin …”

doi.org/10.5771/9783956506949

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psychosozial

Browse Volumes: psychosozial

psychosozial Volume 45 (2022) Issue 2 ISSN Online: 2699-1586

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Andrea Baier, Christa Müller Selbermachen S. 30-43

„… individualistisch-ästhetischenMinimalismus und Do it yourself (DIY)-Akteur*innen unterscheiden sich erheblich in ihremSelbstverhältnis und in …” „… . Allerdings setzen beide, Minimalist*innen wie DIY-Akteur*innen, die Verfügung über (möglichst viele …” „… DIY-Akteur*in‐nen einen bewussten Umgang mit den Dingen, sie setzen die Reduktion auf das Nötigste aberauch nicht …”

Swetlana Fork, Carlos Kölbl Die ersehnte »Leichtigkeit des Seins« S. 5-14

„… zeugen dieArtikulationen der befragten DIY-Aktivist*in‐nen von der Genugtuung mittels Handlungendes …” „… , dass Akteur*innen des »do ityourself« (DIY) insofern Minimalismus-affineLebensentwürfe pflegen, als sie …” „… gemein‐schaftlichen Reparierens und Kreierens – imDIY-Umfeld größer geschrieben und zweitensgilt das Hauptaugenmerk …”

doi.org/10.30820/0171-3434-2022-2

Ralf Lindner, Michael Decker, Elisabeth Ehrensperger, Nils B. Heyen, Stephan Lingner, Constanze Scherz, Mahshid Sotoudeh - Gesellschaftliche Transformationen

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Ralf Lindner (ed.), Michael Decker (ed.), Elisabeth Ehrensperger (ed.), Nils B. Heyen (ed.), Stephan Lingner (ed.), Constanze Scherz (ed.), Mahshid Sotoudeh (ed.)

Gesellschaftliche Transformationen

Series: Gesellschaft - Technik - Umwelt

Volume 22 2021

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Michael Jonas, Astrid Segert, Simeon Hassemer Repair und Do-it-yourself Urbanism in Wien – Porträts der Stadtbezirke Neubau und Ottakring S. 369-380

„… Anteil selbständige Reparaturdienstleister*innen bzw. DIY-Anbieter*innen in der Gesamtzahl an Unternehmen …” „… ausschließlich Reparaturen anbieten, aber keine DIY-Workshops.4 Auffällig ist aber die Breite an Spezialist*innen …” „… an selbständigen DIY-Angeboten sichtbar gemacht: 17 selbständige Kleinstunternehmen mit 20 Angeboten …”

Lorenz Erdmann, Bastian Lange Konzeptionelle Impulse für die TA zur individualisierten Produktion. Eine kulturtheoretische Verortung am Beispiel von Offenen Werkstätten S. 171-184

„… personalisierter in Eigenarbeit (do it yourself, DIY) oder Zusammenarbeit (do it together, DIT), als Prosuming oder …”

doi.org/10.5771/9783748901556

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