„… Religion – Marketing‘s Unwitting Godparent A Case Study of Coffee Branding Consumer Loyalty …” „… BUT_Ulrich_5799-2.indd 2 20.05.19 11:52 A Case Study of Coffee Branding and Consumer Loyalty Michael Leo …” „… Case Study of Coffee Branding and Consumer Loyalty Michael Leo Ulrich 281 p. Includes bibliographic …”

„… , November 30). The saga continues: George Clooney and John Malkovich star in a second Nespresso coffee ad …” „… - John-Malkovich-star-second-Nespresso-coffee-ad.html 8 Reference List 270 Davis, W. (2011). A General Theory of Visual Culture. Princeton, NJ …” „… Dialectical Theory of Consumer Culture and Branding. The Journal of Consumer Research, 29(1), 70-90 …”

„… – for example, another coffee brand. Therefore, a corporation finding itself in that situation, selling …” „… need, they are all in need of something. With respect to Nespresso’s efforts to launch a new coffee …” „… brand then, Nespresso faced the challenge of turning coffee into something else, to heave it to another …”

„… eventually, if the branding process is successful, have fully absorbed that idea, thereby becoming the idea’s …” „… (Bolz, 2002), and by the same token, Nespresso will represent the epitome of coffee culture. This …” „… marketing/branding and its implications for identity creation” (Einstein, 2008, p. xii), Einstein argues from the …”

„… . Or they may just like being seen walking around with a fair-trade coffee cup in their hand. Equally …” „… high profile chain of coffee shops covered the higher procurement costs of fair-trade coffee by …” „… products and services social branding or “cause related” marketing components or covering the firm with a …”

„… Care About Ethics? Willingness to Pay for Fair Trade Coffee, in: Journal of Consumer Affairs (2006 …” „… Ethical Backlash of Corporate Branding, in: Journal of Business Ethics, Vol. 73/No. 4, 333–346. Pies, I …”

„… , though aggressive co-branding campaigns with consumer favorites like Jell-o and Coke gave NutraSweet …” „… Cokes – these were arguably treats at the very heart of “American” eating. The technique of co-branding …” „… . 78 (2011) H. 3224 The technique, known as “supplier initiated ingredient branding,” relied upon …”

„… hat außerdem ein Kaffeeunternehmen,Chamberlain Coffee, gegründet, das sie weiterhin besitzt.Die …” „… YouTube-›Elite‹ hauptsächlich mit Branding und Kommunikation beschäf-tigt zu sein scheint, sollten wir …” „… Cosmetics, MrBeast Burger oder Chamberlain Coffee. DieseMarken müssen noch nicht einmal direkt mit dem Image …”

„… Scrum-Prinzipien oder Methoden wie dem „Lean Coffee“, vgl. Michl 2016) kann dabei bspw. die Neuentwicklung eines …” „… Branding in der Sozialwirtschaft. Wiesbaden: Springer Fachmedien.Heinrich, Christian (2019): Zurück in die …” „… : Franz Vahlen.Michl, Thomas (2016): Aus der agilen Methodenkiste: Lean Coffee – kollegialer …”