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Hauke Horn

ADVERTISING ARCHITECTURE

2022

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4 ADVERTISING ARCHITECTURE – ein Resümee S. 217-222

„… 2174 ADVERTISING ARCHITECTURE – EIN RESÜMEEArchitektur wurde von Großunternehmen in der zweiten …” „… Rahmen funktionalisti-scher Architektur die erkennbare Ausbildung der 2184 ADVERTISING ARCHITECTURE – ein …” „… ADVERTISING ARCHITECTURE – ein ResümeeKonnotationen des alten Images aber lediglich in eine neue …”

Titelei/Inhaltsverzeichnis S. 1-8

„… Hauke HornADVERTISING ARCHITECTUREKommunikation, Imagebildung und Corporate Identity durch …” „… des 20. Jahrhunderts wesentlich mitgeprägt. „ADVERTISING ARCHITECTURE“ beschreibt Architektur als …” „… Botschaften aussendet.ADVERTISING ARCHITECTUREKommunikation, Imagebildung und Corporate Identity durch …”

3 Geschichte der Unternehmensarchitektur als Kommunikationsform – ein Überblick S. 171-216

„… im Folgenden skizzierten Geschichte von Advertising Architecture geht es gemäß der zugrundeliegenden …” „… Stahlindustrie) sowie zusammenfassend Stroux 2009, S. 23–31 (deutsche Industrie).3.1 Advertising Architecture vor …” „… ), 1913, Cass Gilbert (Foto ca. 1918)1733.1 Advertising Architecture vor 1945die Gebäude der …”

Farbtafeln S. 256-272

„… Taf. 41 Taf. 42 Taf. 43 Taf. 44 Taf. 45Hauke HornADVERTISING ARCHITECTUREKommunikation, Imagebildung …” „… . „ADVERTISING ARCHITECTURE“ beschreibt Architektur als Mittel der Unternehmenskommunikation, das Konzerne und …” „… als visuelles Kommunikationsmittel, das stets Botschaften aussendet.ADVERTISING …”

1 Einleitung S. 11-34

„… „Architectural Branding“ bezeichnet. „Advertising Architecture“Der Begriff „Advertising Architecture“ kam im …” „… stattdessen als „merely advertising architec ture“85. Der Begriff war also despektierlich gemeint: Ein Gebäude …” „… Unternehmensarchitektur geprägt wurde.In dieser Arbeit soll der Terminus „Adverti-sing Architecture“ wertfrei eingeführt …”

doi.org/10.5771/9783786175155

Eleni Trova, Vangelis Alexandrakis, Panagiotis Skouris - The Olympic Games of the European Union

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Eleni Trova, Vangelis Alexandrakis, Panagiotis Skouris

The Olympic Games of the European Union

2011

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Vangelis Alexandrakis, Panagiotis Skouris, Eleni Trova Advertising-Trading S. 240-244

„… ? theprovision,?management?and?control?of?transport?facilities?related?to?the?Olympicsand?to?consult?the?ODA?as?to?how?to?do?so.489Advertising-TradingSections?25-30 …” „… .?In?particular,?the?Contract?requiresthat?no?advertising?is?placed?around?Olympic?venues?so?as?to?be?within?the?view?of483 London?Olympic?Games?and?Para-Olympic?Games?Act?1006?Explanatory?notes.484 S. 14.2.485 S …” „… n?the?detail?to?be?included?in?theregulations.?The?regulations?will?specify?the?nature?and?extent?of?these?restrictionsincluding?the?place,?time?period?and?type?of?advertisements?to?which?the?restrictionswill?apply.?Also,?they?can?apply?in?advertising …”

Vangelis Alexandrakis, Panagiotis Skouris, Eleni Trova Special legislation introduced by the hosting states S. 272-280

„… ? of?advertising?on?any?buildings? including? privatehomes.?Furthermore,? there?was? even?a? provision? prohibiting? “? skywriting …” „… ”? andaeroplanes'?displays?in?the?sky?above?the?official?locations.Another?simple?but?quite?effective?and?important?measure?was?banning?the?useof?any?Sydney?Olympic?ticket?for?any?advertising?or?promotional?purpose.?This272measure?stopped?companies?from?givi …” „… This?ad?hoc?law?designed?for?the?sports?event?in?question?barred?the?dissemination?of?all?types?of?advertising?in?the?city?and?the?Olympic?stadium,?as?well?as?othervenues?used?for?the?sports?events?and?public?and?private?buildings?within?a?200 …”

Vangelis Alexandrakis, Panagiotis Skouris, Eleni Trova Ambushing strategies and examples S. 266-270

„… ted?by?advertisingballoons?or?light?aircraft?pulling?advertising?streamers?flying?over?a?stadium?duringthe?Games.592 …” „… )sponsor?subcategories?within?the?event?and?exploit?thisinvestment?aggressively?3)purchasing?advertising?time?around?relays?of?the?competitor’s?event?4 …” „… T.,?Ambush?Marketing:Immoral?or?Imaginative?Practice??In?Journal?of?Advertising?Research,1994,?Vol.?15(4),?pp.77-98,?see?also?Avlonitis G., Ladias …”

Vangelis Alexandrakis, Panagiotis Skouris, Eleni Trova Responses to Ambush Marketing S. 270-272

„… ted?by?advertisingballoons?or?light?aircraft?pulling?advertising?streamers?flying?over?a?stadium?duringthe?Games.592 …” „… law.?The?situation?is?further?deteriorated?by?the?fact?that?most?countries?lack?adequate?legal?provisions?to?combat?ambush?marketing.Traditional?laws?of?trademarks,?copyright,?unfair?competition,?trade?practicesand?advertising …” „… ?Pepsi?Cola?released?an?advertising?campaign?called?“diet?PepsiCola?US?$4000 …”

Vangelis Alexandrakis, Panagiotis Skouris, Eleni Trova Olympic symbol protection and fight against ambush marketing S. 245-249

„… ed?the?rage?of?many?people?and?advertising?circles?and?mainly?ofthe?Institute?of?Practitioners?in?Advertising?and?the?Advertisers?Association.?Eventually,?the?LOGPGA?removed?the?presumption?of?infringement?and?replaced?it?witha?less?draconian,?if?less?clear,?direction?to?the?courts?to?take?these?words?and?phrasesinto?account?when?assessing?infringement …” „… ords?only?in?the?course?of?publishing?or?broadcasting?a?report?of?an?event?which?forms?part?of?the?Games;?as?an?incidental?inclusion?in?a?literary?or?artistic?work,?sound?recording,?film?or?broadcast;?or?in?the?courseof?advertising …” „… dfollowing?the?end?of?the?Games.The?LOAR?has?been?criticised?for?being?too?restrictive?for?unofficial?sponsorsand?advertisers.?However,?the?LOAR?does?not?stop?individuals?or?organisationsfrom?advertising? their?goods? or?services …”

Vangelis Alexandrakis, Panagiotis Skouris, Eleni Trova Non-judicial protection against ambush marketing S. 280-282

„… ition?prizes;?sponsoring?individual?athletes?or?restricting?therights?they?may?grant?to?their?own?sponsors?(i.e.?restricting?what?they?may?wear?orcarry,?or?prohibiting?their?name?or?image?to?be?used?in?any?advertising …” „… ?during?theevent);?acquiring?a?broad?portfolio?of?sponsorship?rights?across?all?major?stakeholder?groups?(such?as?athletes,?teams,?event?and?broadcasters)?and?undertaking?anextensive?advertising …” „… ?campaign?to?ensure?public?recognition?of?its?sponsorship;?preempting?the?ambusher?by?buying?advertising?space?around?the?event?venues,?sponsoring?the?local?public?transport?services,?landmarks,?etc.,?undertaking?aerial?advertising …”

Vangelis Alexandrakis, Panagiotis Skouris, Eleni Trova The commercialization of the Games and the early violations. S. 259-262

„… s?the?worldpeace?and?understanding.As?the?time?went?by?the?Games?were?getting?more?and?more?commercialized.In?1920?in?Antwerp?the?program?was?cluttered?with?advertising.? in?June?1922 acircular? letter?was …” „… ,?IOC?Archives,?Lausanne.?Cited?inBarney,?fn.10?above,?at?pp.127-128.259In?1924?in?Paris?there?was?advertising?in?sport?venues?and?in1928 …” „… ,?found?the?use?of“?Olympic”?in?commercial?advertising?quite?unpleasant.?Nevertheless,?Helms?received? the?bread?supply?contract? for? the?1948?Games?with?no?restrictions?as …”

Vangelis Alexandrakis, Panagiotis Skouris, Eleni Trova Final Remarks S. 256-257

„… ? theGames,?the?prohibition?of?street?trading?and?outdoor?advertising?in?the?vicinity?ofOlympic?venues?and?of?ticket?touting?in?connection?with?Olympic?events,?the?powerof? the?Mayor? of?London? to? prepare? for? and? stage? the?Olympic?Games? and …” „… ? towards?the?IOC?but?also?the?greatimportance?that?sponsorship?contracts?represent?for?the?Olympic?organization?andthe?vital?need?to?safeguard?the?sponsors’?rights.556?The?Institute?of?Practitioners?inAdvertising …”

Vangelis Alexandrakis, Panagiotis Skouris, Eleni Trova Greater London Olympic Authority S. 249-250

„… f?the?Games.The?LOAR?has?been?criticised?for?being?too?restrictive?for?unofficial?sponsorsand?advertisers.?However,?the?LOAR?does?not?stop?individuals?or?organisationsfrom?advertising? their?goods? or?services …” „… ?”?ora?toy?shop?advertising?a?“?Massive?Summer?Sale--Games,?Toys,?Gadgets”?,?as?thereis?no?actual?association.535Greater London Olympic …”

Vangelis Alexandrakis, Panagiotis Skouris, Eleni Trova Compulsory purchase and consistency with the ECHR S. 255-256

„… ? theGames,?the?prohibition?of?street?trading?and?outdoor?advertising?in?the?vicinity?ofOlympic?venues?and?of?ticket?touting?in?connection?with?Olympic?events,?the?powerof? the?Mayor? of?London? to? prepare? for? and? stage? the?Olympic?Games? and …” „… ? towards?the?IOC?but?also?the?greatimportance?that?sponsorship?contracts?represent?for?the?Olympic?organization?andthe?vital?need?to?safeguard?the?sponsors’?rights.556?The?Institute?of?Practitioners?inAdvertising …”

Vangelis Alexandrakis, Panagiotis Skouris, Eleni Trova Section 10: Olympic Transport Plan S. 238-240

„… ? theprovision,?management?and?control?of?transport?facilities?related?to?the?Olympicsand?to?consult?the?ODA?as?to?how?to?do?so.489Advertising-TradingSections?25-30 …” „… .?In?particular,?the?Contract?requiresthat?no?advertising?is?placed?around?Olympic?venues?so?as?to?be?within?the?view?of483 London?Olympic?Games?and?Para-Olympic?Games?Act?1006?Explanatory?notes.484 S. 14.2.485 S …”

Vangelis Alexandrakis, Panagiotis Skouris, Eleni Trova Law 2833/2000 ‘Issues of Preparation of the Olympic Games of 2004 and other provisions’ S. 227-229

„… se?regulationsdealt?with?the?placement?of?outdoor?advertising …” „… ?in?the?part?of?the?city?described?asthe?area?of?unification?of?the?archaeological?sites?of?Athens,?as?well?as?in?areas?androad?axes?designed?to?host?Olympic?sports?and?Olympic?events?in?general.?The?saidregulations?established?a?special?procedure?of?placing?neon?signs?or?plain?ones?tothe?above-mentioned?areas.?Correspondingly,?they?introduced?a?special?procedureof?designating?as?unlicensed?and?removing?any?advertising?that?does?not?complywith?the?requirements?of?the?said?article.?Paragraph?7 …”

Vangelis Alexandrakis, Panagiotis Skouris, Eleni Trova Sponsorship S. 264-266

„… ,?certain?companies,?including?Kodak,?which?is?acurrent?top?partner,?provided?revenue?through?advertising?during?the?Olympics.?In1924?in?Paris?advertising …” „… ?In?this?case,?the?ambushers?in?their?advertisingcampaign …”

Vangelis Alexandrakis, Panagiotis Skouris, Eleni Trova Bibliography S. 285-299

„… Cr.,?Ambush?marketing:?robbery?or?smart?advertising,?in?European?Intellectual?Property?Review,?2002.Cashman …” „… ., Ambush?Marketing:Immoral?or?Imaginative?Practice??In?Journal?of?AdvertisingResearch,1994,?Vol.?15(4),?pp.77-98.Meinberg E.,? Warum? Theorien? sportlichen? Handelns? Anthropologie …” „… , D.,Olympic?Sponsorship?vs.?“Ambush”?Marketing:?Who?gets?the?Gold?Journal?of?Advertising?Research,?29(4),?9-14,?1989.Sarmas …”

Vangelis Alexandrakis, Panagiotis Skouris, Eleni Trova Ambush Marketing S. 263

„… , D.,Olympic?Sponsorship?vs.?“Ambush”?Marketing:?Who?gets?theGold??Journal of Advertising Research,?29(4),?9-14,?1989.568 Séguin …”

Vangelis Alexandrakis, Panagiotis Skouris, Eleni Trova General S. 258-259

„… s?the?worldpeace?and?understanding.As?the?time?went?by?the?Games?were?getting?more?and?more?commercialized.In?1920?in?Antwerp?the?program?was?cluttered?with?advertising.? in?June?1922 acircular? letter?was …”

Vangelis Alexandrakis, Panagiotis Skouris, Eleni Trova Sale of Tickets S. 244-245

„… ympic?ticket”?is?considered?to?be?anything?which?is?orpurports?to?be?a?ticket?for?one?or?more?London?Olympic?events.?A?reference?toselling?a?ticket?includes?a?reference?to?offering?to?sell?a?ticket,?exposing?a?ticket?forsale,?advertising …”

Vangelis Alexandrakis, Panagiotis Skouris, Eleni Trova General S. 263-264

„… , D.,Olympic?Sponsorship?vs.?“Ambush”?Marketing:?Who?gets?theGold??Journal of Advertising Research,?29(4),?9-14,?1989.568 Séguin …”

Vangelis Alexandrakis, Panagiotis Skouris, Eleni Trova The Nairobi Treaty S. 262-263

„… , D.,Olympic?Sponsorship?vs.?“Ambush”?Marketing:?Who?gets?theGold??Journal of Advertising Research,?29(4),?9-14,?1989.568 Séguin …”

Vangelis Alexandrakis, Panagiotis Skouris, Eleni Trova Titelei/Inhaltsverzeichnis S. 2-12

„… Transfer?schemes 238Dissolution 238Transport 238Section?10:?Olympic?Transport?Plan 238Advertising-Trading 240 …”

Vangelis Alexandrakis, Panagiotis Skouris, Eleni Trova The London Olympic Games and Para-Olympic games Act 2006 S. 234-235

„… ligations?for?the?Games,?principally?the?necessary?venues?and?infrastructure.?It?also?governs?certain?pivotal?matters?for?theOlympics,? such? as? security,? traffic? regulation? orders,? road? closures,? advertisingregulations …”

Vangelis Alexandrakis, Panagiotis Skouris, Eleni Trova The Olympic Delivery Authority S. 235

„… ,? traffic? regulation? orders,? road? closures,? advertisingregulations,? ticket? selling? and …”

Vangelis Alexandrakis, Panagiotis Skouris, Eleni Trova General Competence S. 235-236

„… ,? traffic? regulation? orders,? road? closures,? advertisingregulations,? ticket? selling? and …”

doi.org/10.5771/9783845233499

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Margo Berman

Street-Smart Advertising

2010

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Chapter 06. Spark the Creative Process for Focused Campaign Strategies S. 107-125

„… , August 15, 2005: 1, 21.8. Alex Postman, “Elle Leading Women Linda Kaplan Thaler, AdvertisingInnovator …” „… . Who are the product’s or company’s competitors, and what are they offer-ing in their advertising …” „… the target audience by redirecting the advertising message,as Cadillac did with its high-energy and …”

Chapter 01. Rev Up Your Thinking to Tackle Economic Shifts S. 1-26

„… in the middle of a big city or even an image ofone in the newspaper. Although advertising-themed …” „… (Italy)Cup of JavaErnie SchenckGapingvoidGrow A BrainInflux InsightsMindlessOrdinary AdvertisingPSFKSeth …” „… , online interactive campaigns, advertising-themed vehicles,photos of alternative media, etc. Also collect …”

Selected Bibliography S. 237-238

„… Selected BibliographyApplegate, Edd. Strategic Copywriting: How to Create Effective Advertising …” „… Workshop,2002.Berman, Margo. “In Advertising, Don’t Write Copy. Compose a Sonata.” Journal ofAdvertising …” „… .———. “Tips for Developing Sticky Taglines.” Journal of Advertising Education 6, no.1 (Spring 2002): 54–57 …”

Preface

„… Street-Smart Advertising10_379 00 FM.qxp 6/22/10 11:10 AM Page i10_379 00 FM.qxp 6/22/10 11:10 …” „… AM Page iiStreet-SmartAdvertisingHow to Win the Battle of the BuzzMARGO BERMANROWMAN & LITTLEFIELD …” „… this book as follows:Berman, Margo, 1947–Street-smart advertising : how to win the battle of the buzz …”

Chapter 05. Connect with Your Audience through Powerful Writing S. 82-106

„… true in art, inscience and in advertising. But your unconscious has to bewell informed or your idea …” „… important to them. You cannot begin any design project or advertising campaign withoutlearning to think like …” „… of one advertising vehi-cle. So, in an ad, billboard, brochure, flyer, website, and or Web banner …”

About the Author S. 243-244

„… here and created two6-CD webinar sets: Street-Smart Advertising and More Street-Smart Advertising.They …” „… creative courses in advertising and public relations. Margo is acreativity and marketing expert with more …” „… Advertising. Margo is a corporate trainer of interactive semi-nars such as Creative Problem Solving, Great Ads …”

Chapter 12. Be Inspired by Creative Tips from Conceptual Thinkers S. 221-228

„… important thing in advertising is to beoriginal and fresh.—BILL BERNBACH5According to Sharoz Makarechi …” „… of Visual Arts and my staff atThink Tank 3; it’s how our agency creates advertising. It puts you in …” „… thecrosshairs that much faster. You hear the word ‘integrated’ a lot in context ofmarketing and advertising …”

Chapter 10. Learn the Latest through Inventive Case Studies with Impressive Results S. 188-202

„… audience recognized the similarity in mostluxury vehicle advertising messages, Saatchi & Saatchi created …” „… advertising, as well as point-of-purchase marketing.The comical “Yellow Mania” consumer promotion playfully …” „… teenagers’decisions about smoking. Second, tobacco companies were spending more than$9.6 billion in advertising and …”

Chapter 11. See Which Self-Promotions Really Work S. 203-220

„… . A big bookisn’t always necessary, but if you have it, bring it.”Today, advertising students are …” „… didn’t narrow itdown. “I sent it to advertising agen-cies, graphic design firms, and corpo-rate people. I …” „… Miami and applied for a position at Zubi Advertising, a leadingHispanic agency. “I also created a second …”

Glossary S. 229-236

„… second question—Why is the brand advertising?—you need tounderstand what an ad strategy statement is …” „… visuals at all in the ad, only typographyambient advertising messages that appear in unexpected places …” „… following questions:(1) What is the brand? (2) Why is it advertising? ( 3) Who is the audience? (4) What …”

Chapter 04. Master the Design Elements S. 69-81

„… MAKARECHI1A lthough there are many components that go into the creation of adver-tising and promotional …” „… ,10_379 04chap.qxp 6/22/10 11:06 AM Page 70MASTER THE DESIGN ELEMENTS 71Adweek, or Advertising Age. Can …” „… Advertising Print Design (Lanham, MD: Rowman& Littlefield, 2005).Johannes Itten, The Elements of Color, trans …”

Chapter 02. Play with Typography’s Multiple Personalities S. 27-49

„… There are only two kinds of advertising—great and invisible.—MICHAEL NEWMAN11What Is Visual …” „… : Linda Kaplan Thaler, AdvertisingInnovator,” Elle, May 2004: 150.16. Tim Nudd, “Does Sex Really Sell …” „… want to use. Just as you created a clip file of excellent andpoor advertising work, now collect …”

Chapter 07. Take Charge of the Design Principles S. 126-144

„… visuals are predictable and lack freshness,closely examine advertising materials that showcase exciting …” „… Copywriting: How to Create Effective Advertising (Lanham, MD:Rowman & Littlefield, 2005).Robyn Blakeman, The …” „… Bare Bones of Advertising Print Design (Lanham, MD: Rowman& Littlefield, 2005).Robin Landa, Graphic …”

Chapter 08. Explore the Power of Color Psychology S. 145-162

„… earlier.Study trends in advertising as well. When you surf the Web, look at siteswithin the same industry. Then …” „… . Determine why thecolors in the advertising materials, magazine cover, or logo were chosen. Do youagree with …” „… ., Blue Is Hot Red Is Cool (New York: HBI, 2001), 72.5. Roy Paul Nelson, The Design of Advertising, 7th ed …”

Chapter 09. Discover Exciting Strategy-Based Ads and Campaigns S. 163-187

„… we’regoing to be advertising. . . . This is how we gain insight into the consumerand understand how the …” „… if you’re trying to create aBig Bang—that is, an advertising campaign that is going to explode onto …” „… threetimes a month. . . . The role of advertising in this category is not to get some-one who never went to a …”

doi.org/10.5771/9781442203365

Marion Albers, Ioannis Katsivelas - Recht & Netz

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Marion Albers (ed.), Ioannis Katsivelas (ed.)

Recht & Netz

Series: Hamburger Schriften zum Medien-, Urheber- und Telekommunikationsrecht

Volume 12 2018

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Lea Köttering Addressable Advertising: Die Zukunft der Rundfunkwerbung S. 187-206

„… 187 Addressable Advertising – die Zukunft der Rundfunkwerbung Lea Köttering Abstract …” „… Traditionally, all recipients of a broadcasting program receive the same advertising. The technical development …” „… »Addressable Advertising«. The characteristic of Addressable Advertising is that each recipient of a …”

Ioannis Katsivelas Das Geschäft mit der Werbung: Finanzierungsmechanismen, personalisierte Werbung und Adblocker S. 207-248

„… primarily by advertising. Many users, however, are annoyed about the quantity of online advertising or want …” „… to protect their privacy from the advertising industry and therefore use special programs to block …” „… advertising and its various forms, pricing models and the actors involved. Especially in this context, it …”

Karl-Nikolaus Peifer Law meets technology: Adblocker als Herausforderung für das Medien-und Wettbewerbsrecht S. 249-268

„… Karl-Nikolaus Peifer* Abstract This article deals with advertising blockers (adblockers) to Internet services …” „… user, but they are partially financed by the the advertising industry being allowed to display their …” „… ads in connection with media content. This article shows that an advertising blocker restricting …”

Titelei/Inhaltsverzeichnis S. 1-8

„… Äußerungsrecht im Internet 155 Anna Schimke Addressable Advertising: Die Zukunft der Rundfunkwerbung 187 Lea …”

Marion Albers Recht & Netz: Entwicklungslinien und Problemkomplexe S. 9-36

„… bei Suchmaschinen im WWW, 2005. 64 Dazu Lea Köttering, Addressable Advertising – die Zukunft der …”

doi.org/10.5771/9783845293288

Jef I Richards - A History of Advertising

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Jef I Richards

A History of Advertising

2022

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Bibliography S. 421-442

„… . 83–90.Bunting, Henry S. (1925). Specialty Advertising—The New Way to Build Business. Waukegan, IL …” „… . I. Rich-ards and B. I. Ross, eds. Pittsboro, NC: American Academy of Advertising.Foster, Patrick …” „… -advertising-stop-hate-for-profit/.Marchand, Roland (1985). Advertising the American Dream: Making Way for Modernity, 1920–1940. Berke-ley, CA …”

Part III. THE TWENTIETH CENTURY AND BEYOND S. 161-414

„… female copywriter at J. Walter ThompsonFirst university professor of advertisingImprinted wooden pencils …” „… publishedFirst university degree in advertisingAssociation of Advertising Women foundedProfessional athletes now …” „… publishes a Radio Code restricting advertisingFirst Black-owned public relations agency in the United …”

Part II. THE RENAISSANCE THROUGH THE VICTORIAN AGE S. 43-160

„… advertising1653First Scottish newspaper●● 1657First advertising-only newspaper, The Publick Advertiser1660 …” „… advertising.The first successful newspaper in the United States, lasting several years, began in 1704: the Boston …” „… (Applegate 1998). He put his stamp on both journalism and advertising.At the end of the 1700s, only about 10 …”

Index S. 443-456

„… advertisingMontgomery Ward, 132–33Morse, Samuel, 104movable type, 60movie trailer, 163, 317Mulryan/Nash agency, 395 …” „… advertising/buying, 245–46, 361–62; demand-side platform (DSP), 361; real-time bidding, 361; supply-side platform …” „… Society, 219advertising: as art, 204; associations and clubs, 147–48, 228–31, 279; convention, 55, 116 …”

Part I. ANCIENT TIMES THROUGH THE DARK AGES S. 1-42

„… advertising.A sIGn oF ADVeRTIsInGThe Indus Valley appears to be a key location in advertising’s history, or …” „… likely would argue that it isn’t advertising—it’s direct selling! Or perhaps it’s public relations. Does …” „… and shouts, “Buy, buy, buy!” or “Fine fresh fish!” is advertising.I agree with that statement, and …”

Preface

„… A History of AdvertisingA History of AdvertisingThe First 300,000 YearsJ E F I . R I C H A R D …” „… : Advertising—History. Classification: LCC HF5811 .R53 2022 (print) | LCC HF5811 (ebook) | DDC 659.1—dc23 LC record …” „… : A history of advertising : the first 300,000 years / Jef I. Richards. Description: Lanham …”

Notes S. 417-420

„… https://abcallaccess .com/app/uploads/2017/01/Advertising-Guidelines-2016.pdf.CHAPTeR 14. neWesT meDIA AnD meTHoDs1 …” „… 417NotesCHAPTeR 1. ADVeRTIsInG ARCHAeoLoGY: WHeRe To BeGIn?1. My description is based on modern …” „… sciences. If you believe the earth is only six thousand years old, of course, advertising plays a much …”

Conclusion S. 415-416

„… 415ConclusionAdvertising is as far-reaching a discipline as just about any, aside from perhaps …” „… grown far more complex. Advertising still can be done by a vendor at a farmers’ market, but what never …” „… the world of advertising are forever changed. And those changes will only continue. This history is a …”

doi.org/10.5771/9781538141229

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