„… over the past quarter century has had an essential impact on consumers’ communication patterns and on …” „… how they receive and use new information. One new communication approach is seen with the rise of the …” „… interactively unify fans and brand lovers as well as customers by creating an environment with …”

„… European Innovation Policy and Political Processes in the Light of Information and Communication …” „… places Information, Communication Technology (ICT) innovations in pole position for supporting European …” „… the pervasive nature of new technologies – not just in information and communication, but also in …”

„… processing needs. Participants in the turbines conspiracy had to create a centralized communication network …” „… because technical complexity, multiple interpretations of customer specifications, disagreement about …” „… Unterschied zu Gesprächen mit Wettbewerbern. Hovenkamp schreibt hierzu: „Communications between a manufacturer …”

„… creation of an interaction between customers and providers, information and communication technologies are …” „… measuring units.2 These digital measuring units are called smart meters. Smart meters enable communication …” „… this communication system. This includes a great potential for sustainability. Sustainable development …”

„… complement to CSR with respect to new challenges of digitization in a customer-oriented perspective. All …” „… tasks.25 Additionally, there must be communication of the necessity of further automation, hence the …” „… communication between employees and also reduce employees’ sense of belonging to the company.41 This fact should …”

„… the features of a cyclonic phenomenon. In this respect, the European Commission communication «Online …” „… often rely on information and communications technologies to reach their users, instantly and …” „… Communication of the European Commission, Online Platforms and the Digital Single Market, Opportunities and …”

„… contracts, between (1) the platform operator and the supplier, (2) the platform operator and the customer …” „… and (3) the supplier and the customer. Specific rules for these triangular relationships, which are …” „… between suppliers and customers. The terms and conditions of the online platforms usually underline that …”

„… significant size and scale that are mainly targeted to local customers.2 …” „… Estonian Ministry of Economic Affairs and Communications commissioned a study on sharing economy where only …” „… Economic Affairs and Communications finds that in some areas, for instance in public urban transport and …”

„… by similar digital means which enables customers to conclude contracts with suppliers of goods …” „… two-sided transactions markets5. The critical element is whether or not digital platforms enable customers …” „… , communications services, payment systems, and platforms for the collaborative economy» 7. As to the second …”

„… FazitIn diesem Beitrag wurde deutlich, dass die Gestaltung einer Customer Journey für …” „… und Bedürfnisse zu erkennen. Auf­bauend auf dem Ist-Zustand der Customer Journey, wird die zielgenaue …” „… GmbH.Anthes, J. (2021). Das Customer Journey Mapping 1x1. Bright Solutions GmbH …”

„… ., & Singh, S. S. (2010). The impact of customer community participation on customer behaviors: an empirical …” „… ., & Iyengar, R. (2013). Communication channels and word of mouth: How the medi-um shapes the message. Journal …” „… communication: A review and directions for future research. Journal of Consumer Psychology, 24 (4), 586-607 …”

„… Content-Marke­ting „the whole spectrum of content-driven communication, including cust­om media (sometimes called …” „… Communication-DienstleisternHandel/Dienstleister:• Buchhandel / Barsortiment• Pressehandel / Grosso• Direktzustellung• Downloadportale …” „… dieselbe:“There is only one valid definition of business purpose: to create a customer.”(Drucker 1974, p. 89)Die …”

„… "Customer oder Consumer Engagement" zusammenfassen. Dieser kann definiert werden als "…psycho­logical state …” „… that occurs by virtue of interactive, co-creative customer experi­ences with a focal agent/object (e.g …” „… co-communication campaign may lie in its ability to generate engaging new promotional content while greatly …”

„… auf Customer Co-Creation ein für die Wissenschaft und die Unternehmenspraxis derzeit äusserst …” „… eine so genannte «Customer Co-Creation» ihrer Produkte und Services zu erreichen. Als Beispiele aus der …” „… Prozess der Customer Co-Creation zu integrieren. Bislang fehlt es jedoch weitgehend an einer …”

„… ) sowie der Universum Communications AB (2012) dar. Die Studien im Kontext der „Great place to …” „… ., Wiesbaden, S. 277–294. Gaddam, S. (2008): Modeling Employer Branding Communication: The Softer Aspect of HR …” „… . (1993): Conceptualizing, Measuring, and Managing Customer-Based Brand Equity, in: Journal of Marketing …”