Government Communications in a Digital Age
A Comparative Study of Online Government Communications in Germany and Great Britain
Zusammenfassung
Genau wie politische Parteien müssen sich die Regierungen an die Anforderungen der digitalen Sphäre anpassen, da ihre Legitimität von ihrer Fähigkeit abhängt, Entscheidungen den Bürgern mitzuteilen. Trotz umfangreicher Untersuchungen darüber, wie das Internet die politische Kommunikation verändert, ist wenig darüber bekannt, wie Regierungen digitale Technologie nutzen. Es gibt auch wenig Forschung darüber, wie unterschiedliche politische Systeme die Nutzung von Technologien beeinflussen. Daher untersucht diese vergleichende Studie wie Regierungsorganisationen in Deutschland und Großbritannien Webseiten und Social Media nutzen, um mit Bürgern und Medien zu interagieren. Der empirische Ansatz umfasst eine Inhaltsanalyse von Webseiten und Social Media sowie eine Social Network-Analyse von Twitter-Netzwerken. Die Ergebnisse zeigen, dass die Ministerien überwiegend Webseiten und Social Media für One-Way-Kommunikation nutzen und dass es eine zunehmende Personalisierung der Kommunikation gibt.
Abstract
Just like political parties, governments must adapt to the demands of the digital sphere as their legitimacy is dependent on their ability to communicate decisions to citizens. However, despite abundant research into how the Internet is changing political communications, little is known about how governments use digital technolo-gies to communicate with citizens. There is also little knowledge of how different political systems shape the use of technology in this respect. Therefore, from a comparative perspective this study examines how government organisations in Germany and Great Britain are using websites and social media to interact with citizens and the media on a daily basis. Its empirical approach involves a content analysis of government websites and social media pages and a social network analysis of Twitter networks. Its findings show that government ministries predominantly use websites and social media for one-way communication and that social media is supporting the personalisation of government communications.
Schlagworte
Social Media technology Inhaltsanalyse transparency Websites Network analysis government communication government organisations comparative political communications online content analysis personalisation (Regierungskommunikation, Regierungsorganisationen, soziale Medien, vergleichende po- 19–28 1. Introduction 19–28
- 145–191 6. Results 145–191
- 192–214 7. Discussion 192–214
- 215–224 8. Conclusion 215–224
- 225–238 References 225–238
- 239–276 Appendix 239–276
11 Treffer gefunden
- „... minister/head of government linked from the organisations’s website? 0 no 1 yes Appendix 262 FB_03_Other_account ...” „... Appendix Full Sample of Government Organisations in Great Britain Number Name of Government ...” „... Organisation (individual government actor) 1 UK Government (David Cameron) 2 The Government Communication ...”
- „... pages of government organisations and individuals in Germany (DE)44 and Great Britain (GB) and a SNA of ...” „... the retweet networks of government organisations in both countries. The results will be divided up ...” „... differences between government organisations within both countries are also examined (the ...”
- „... forms of political organisation that are emerging and the consequences for government organisations ...” „... is, the government organisational environment. This section will examine how these organisations, as ...” „... challenges for government organisations communicating in this networked sphere. At the end of this chapter, I ...”
- „... the organisational environment of government organisations (Graber, 2003; Horsley et al., 2010; Liu ...” „... & Horsley, 2007; Liu et al., 2010) strongly shape how government organisations use websites and social media ...” „... . Previous studies have suggested that government and political organisations use digital technologies in a ...”
- „... government organisations and individuals in Germany and Great Britain using websites and social media to ...” „... interaction in an online age: RQ1 a. To what extent are government organisations using websites and social ...” „... media to interact with media and citizens? RQ1 b. To what extent are government organisations using ...”
- „... formal organisations like political parties and government organisations in trying to reach and engage ...” „... & Sanders, 2012; Graber, 2003). Like political parties, government organisations must also find ways of ...” „... adapting to the communications environment. For government organisations, their democratic legitimacy is ...”
- „... specifically on executive government organisations and comparing how these organisations, in two different ...” „... communications. As this thesis highlighted, the macro level alone cannot explain how government organisations use ...” „... use of digital technologies by and within political and government organisations (Mergel, 2016 ...”
- „... examining how different governments, individual government actors and organisations are using new digital ...” „... organisational environment of government organisations and the organisational constraints that this places on the ...” „... significant challenges and consequences for political organisations and governments in maintaining democratic ...”
- „... : political organisational perspectives4.1.2. 88 Government Organisations: An Overlooked Organisational Form ...” „... 4.2 90 Government organisations as unique organisational structures 4.2.1. 92 Summary: government ...” „... websites6.1.2. 149 Government organisations on Twitter: interaction6.1.3. 152 Government ministers on ...”
- „... systems, the centralised structures and organisation of government communications, the regulation of ...” „... .279). This raises new challenges and tensions for government organisations around how they should ...” „... the organisation, the opportunity to directly question government ministers and their spokespersons in ...”
- „... European cabinets (pp. 23-42). London, UK: Palgrave MacMillan. Andeweg, R. (2003). On studying governments ...” „... ). Staatliche Öffentlichkeitsarbeit aus rechtswissenschaftlicher Perspektive [Government public relations from a ...” „... conversation about government communications on social media]. In J. Raupp, J. N. Kocks, & K. Murphy (Eds ...”