((( ABA ))) Audio Branding Academy Yearbook 2012/2013

doi:10.5771/9783845243559

((( ABA ))) Audio Branding Academy Yearbook 2012/2013

1. Auflage 2013

Kein Zugriff

doi.org/10.5771/9783845243559
ISBN print: 978-3-8329-7878-5
ISBN online: 978-3-8452-4355-9
Nomos, Baden-Baden Nomos, Baden-Baden

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Zusammenfassung

Das Yearbook stellt den Tagungsband des Audio Branding Congress dar, der 2012 an der Universität Oxford stattfand. Es enthält u.a. interessante Fallbeispiele von Marken wie Nokia, Dell, Harrods und The Linde Group, Beiträge des wissenschaftlichen Call for Papers und eine ausführliche Dokumentation der Branchenstudie Audio Branding Barometer 2012.

Mit Beiträgen von:

Alex Moulton, Julian Treasure, Charles Spence, Klaus Frieler, Henry Daw, Natalia Lannes, Johannes Pauen, Alexander Wodrich, Juan Corrales, Lydia Watson, Rayan Parikh, Susan Aminoff, Michele Arnese, Rudi Mauser, Klemens Knöferle, Daniel Müllensiefen, Christopher Davies, Lauri Dossman, Jon Ludvig Hansen, Alan Pickering, Hauke Egermann, Cristy Ho, Russ Jones, Scott King, Lynne Murray, Carlos Velasco, Evelyn Kreb, Diana Tobias, Stephanie Forge, Patrick Langeslag, Julia Schweiger, Martin Sinn, John Groves, Anna-Maria Bartsch, Abel Korinsky, Carlo Korinsky, Max Korinsky, Clarissa Khan

Abstract

Das Yearbook stellt den Tagungsband des Audio Branding Congress dar, der 2012 an der Universität Oxford stattfand. Es enthält u.a. interessante Fallbeispiele von Marken wie Nokia, Dell, Harrods und The Linde Group, Beiträge des wissenschaftlichen Call for Papers und eine ausführliche Dokumentation der Branchenstudie Audio Branding Barometer 2012.

Mit Beiträgen von:

Alex Moulton, Julian Treasure, Charles Spence, Klaus Frieler, Henry Daw, Natalia Lannes, Johannes Pauen, Alexander Wodrich, Juan Corrales, Lydia Watson, Rayan Parikh, Susan Aminoff, Michele Arnese, Rudi Mauser, Klemens Knöferle, Daniel Müllensiefen, Christopher Davies, Lauri Dossman, Jon Ludvig Hansen, Alan Pickering, Hauke Egermann, Cristy Ho, Russ Jones, Scott King, Lynne Murray, Carlos Velasco, Evelyn Kreb, Diana Tobias, Stephanie Forge, Patrick Langeslag, Julia Schweiger, Martin Sinn, John Groves, Anna-Maria Bartsch, Abel Korinsky, Carlo Korinsky, Max Korinsky, Clarissa Khan

Kapitel Ausklappen | EinklappenAutorenSeiten
2–4 Titelei/Inhaltsverzeichnis 2–4
5–10 Prelude Cornelius Ringe, Kai Bronner, Rainer Hirt Cornelius Ringe, Kai Bronner, Rainer Hirt 5–10
11–28 Audio Branding Congress 2012 Summary Alex Moulton Alex Moulton 11–28
29–38 Listening to Shoppers Julian Treasure Julian Treasure 29–38
39–52 On Crossmodal Correspondences and the Future of Synaesthetic Marketing: Matching Music and Soundscapes to Tastes, Flavours, and Fragrances Charles Spence Charles Spence 39–52
53–66 Audio Branding Barometer 2012 Klaus Frieler Klaus Frieler 53–66
67–126 Audio Branding Award 2012 67–126
- 67–81 Branded Globally – Relevant Locally Henry Daw Henry Daw 67–81
- 81–87 The Globosat Case Natalia Lannes Natalia Lannes 81–87
- 87–93 DKSH Audio Branding Johannes Pauen, Alexander Wodrich Johannes Pauen, Alexander Wodrich 87–93
- 93–101 Renfe Audio Branding Juan Corrales Juan Corrales 93–101
- 101–105 Harrods Case Study Lydia Watson, Julian Treasure Lydia Watson, Julian Treasure 101–105
- 105–115 Show Me The Metrics! Validating Effectiveness of Dell’s Audio Identity System™ Assets Rayan Parikh, Susan Aminoff Rayan Parikh, Susan Aminoff 105–115
- 115–126 The Linde Group: The Story Behind a Unique Audible Identity Michele Arnese, Rudi Mauser Michele Arnese, Rudi Mauser 115–126
127–228 Call for Papers 2012 127–228
- 127–139 Product-Related Sounds Speed up Visual Search Klemens Knöferle, Charles Spence Klemens Knöferle, Charles Spence 127–139
- 139–155 Implicit and Explicit Effects of Music on Brand Perception in TV Ads Daniel Müllensiefen, Christopher Davies, Lauri Dossman, Daniel Müllensiefen, Christopher Davies, Lauri Dossman, 139–155
- 155–167 Jon Ludvig Hansen, Alan Pickering Linking Theories of Emotion-Induction to Applications in Audio Branding Hauke Egermann Hauke Egermann 155–167
- 167–175 Multisensory Augmented Reality in the Context of a Retail Clothing Application Cristy Ho, Russ Jones, Scott King, Lynne Murray, Charles Spence Cristy Ho, Russ Jones, Scott King, Lynne Murray, Charles Spence 167–175
- 175–187 “Hot or Cold?” On the Informative Value of Auditory Cues in the Perception of the Temperature of a Beverage Carlos Velasco, Russ Jones, Scott King, Charles Spence Carlos Velasco, Russ Jones, Scott King, Charles Spence 175–187
- 187–199 Particularities and Differences in the Creation Process of Sound Branding by Sound Branders and Other Professional Composers Evelyn Kreb, Diana Tobias, Stephanie Forge Evelyn Kreb, Diana Tobias, Stephanie Forge 187–199
- 199–209 The Influence of Sound Design in Videogames on Brand Awareness: An Acoustic Branding Study for MLP and the audio consulting group Patrick Langeslag, Julia Schwieger, Martin Sinn Patrick Langeslag, Julia Schwieger, Martin Sinn 199–209
- 209–219 Brand Sounder: A Tool for the Design and Evaluation of Sound Logos and Other Brand Sound Elements John Groves, Anna-Maria Bartsch John Groves, Anna-Maria Bartsch 209–219
- 219–228 Sounding Façades Abel Korinsky, Carlo Korinsky, Max Korinsky, Clarissa Khan Abel Korinsky, Carlo Korinsky, Max Korinsky, Clarissa Khan 219–228
229–244 About the Authors 229–244
245–263 Company Directory 245–263

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