Abstract
Compulsive buying is a shopping addiction with worldwide prevalence that causes significant emotional, financial, and social problems for those afflicted by it. While most research has focused on the problem and its consequences, this book examines the intersections between consumer traits, self-regulation, ethical considerations, and compulsive buying. Compulsive Buying: Consumer Traits, Self-Regulation and Marketing Ethics presents a model on consumer trait predictors of compulsive buying as well as guidelines for consumers, government policymakers, and companies.
Schlagworte
buying behavior emotional instability impulsive behavior materialism shopaholics shopping addiction neuroticism consumer behavior consumer traits personality traits credit card misuse- Kapitel Ausklappen | EinklappenSeiten
- i–viii Preface i–viii
- 1–14 Introduction 1–14
- 119–132 Conclusion 119–132
- 133–150 References 133–150
- 151–156 Index 151–156
- 157–158 About the Authors 157–158