Integrated Marketing Communications in Risk and Crisis Contexts

Robert  S. Littlefield; Deanna D. Sellnow; Timothy L. Sellnow

doi:10.5771/9781793618788

Integrated Marketing Communications in Risk and Crisis Contexts

A Culture-Centered Approach

1. Auflage 2021

Kein Zugriff

doi.org/10.5771/9781793618788
ISBN print: 978-1-7936-1877-1
ISBN online: 978-1-7936-1878-8
Lexington, Lanham Lexington, Lanham

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Abstract

Integrated Marketing Communications in Risk and Crisis Contexts is part of the Lexington Books Integrated Marketing Communication (IMC) series. The authors present a culture centered model for examining risk and crisis communication within the context of IMC to provide a more robust understanding of myriad cultural variables affecting the perception of risk and crisis messages and the means by which these messages are processed by different publics, particularly multicultural and international groups. While the conceptualization of what constitutes IMC has been broad, from the perspective of risk and crisis communication, the focus is quite specific: All communication and messages created and disseminated in a risk or crisis situation must be carefully created and strategically presented if the intended outcomes associated with the publics' responses are to be realized by the sender of the messages.

Schlagworte

culture centered IDEA Model instructional communication integrated marketing communication strategic communication global marketing risk and crisis communication

Kapitel Ausklappen | EinklappenSeiten
Preface
1–6 Introduction 1–6
7–26 Chapter 1 Situating Culture and Integrated Marketing in Risk and Crisis Communication 7–26
27–40 Chapter 2 The Cultural Imperative in Risk and Crisis Communication Best Practices 27–40
41–58 Chapter 3 Building the Cultural Model of Risk and Crisis Communication 41–58
59–74 Chapter 4 The IDEA Model of Instructional Risk and Crisis Communication 59–74
75–90 Chapter 5 The Culture-Neutral Approach 75–90
91–108 Chapter 6 The Culturally Sensitive Approach 91–108
109–122 Chapter 7 The Culture-Centered Approach 109–122
123–144 Chapter 8 Implications of Emphasizing Culture in Risk and Crisis Communication 123–144
145–162 Chapter 9 The Need for an Ethical Framework 145–162
163–172 Chapter 10 Future Directions for Situating Culture in Risk and Crisis Communication 163–172
173–190 References 173–190
191–198 Index 191–198
199–200 About the Authors 199–200

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