Find a Niche and Scratch It

Robert L. Perry

doi:10.5771/9781566995238

Find a Niche and Scratch It

Marketing Your Congregation

Published 2003

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doi.org/10.5771/9781566995238
ISBN print: 978-1-56699-275-6
ISBN online: 978-1-56699-523-8
Rowman & Littlefield, Lanham Rowman & Littlefield, Lanham

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Zusammenfassung

Jesus was uniquely adept in the art of "reading" people. He fit his approach to the precise needs and interests of the person with whom he was dealing, and he spoke the cultural language of that individual. In this book, Robert Perry takes what Jesus and others have done intuitively-niche marketing-and provides a framework for applying those principles in everyday practice. Convinced that congregations can learn from the wisdom of secular disciplines and apply that wisdom to congregational life without damaging the integrity of the Christian faith, Perry offers a detailed process for using sound marketing principles to identify a congregation's strengths and the needs of its community, and to develop strategies for effective ministry.

Schlagworte

Alban Books

Chapter Expand | CollapsePage
Preface
1–14 INTRODUCTION 1–14
15–22 Chapter 1: Hope for the Struggling Congregation 15–22
23–36 Chapter 2: Where Do We Have the Muscle? 23–36
37–52 Chapter 3: How Can We Use Our Muscle to Build More Muscle? 37–52
53–80 Chapter 4: Where Are the Lost Fragments? 53–80
81–100 Chapter 5: The Who and How of Niche Marketing 81–100
101–116 Chapter 6: A Sample Process for Developing a Niche Marketing Plan 101–116
117–122 Chapter 7: Your Congregation Restaurant or Home-Delivered Meals? 117–122
123–126 Notes 123–126
127–130 BIBLIOGRAPHY 127–130

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