Zusammenfassung
Musicians: are you frustrated with promoters and other industry people leaving your emails unanswered? Do you wish to promote your projects but don’t know how to approach the right people?
Promoters are often overwhelmed by hundreds of emails a day so getting that first moment of contact just right can be daunting. Emails are sometimes drafted poorly; social media presence is either lacking or spammy; and there is no real aim other than pushing for immediate results—except that isn’t how the industry works: We are not in the sales business. We are in the people business.
That is the mantra of this book. Featuring interviews with dozens of industry professionals—many with diverse backgrounds and from across the globe— How to Build Relationships in the Music Industry presents valuable insights, do’s, don’ts, tips, and anecdotes that will help any musician present their next project in a way that works in the long term. Arlette Hovinga helps all musicians understand key characteristics of effective, professional communication in the music business which will ultimately lead to better relationships, more bookings, and a stronger following.
Schlagworte
Social Media communication Marketing PR Promotion Crowdfunding Performance Pitch networking Jazz Music Business musicians publicist music industry gigs bands resume electronic press kits emailKeywords
brand- Kapitel Ausklappen | EinklappenSeiten
- 175–192 APPENDIX: SAMPLESI 175–192
- 193–198 BIBLIOGRAPHY 193–198
- 199–214 INDEX 199–214
- 215–216 ABOUT THE AUTHOR 215–216
13 Treffer gefunden
- „... Value versus Taking a GigSince touring costs money no matter where you go, it’s important to set your ...” „... do you take a gig or not? We will also look at the numbers behind this game: How do you negotiate a ...” „... gig, how much money do you need to break even, and what are the usual components of a show deal ...”
- „... clearly, we are emailing people so that they will book us immediately, give us lots of gigs, and let us ...” „... for a specific gig while putting a tour together, every email will include the following:• An ...” „... introduction of who you are and why you are sending this email; • Your motivation for this gig, including a ...”
- „... , touring, 141, 145–46, 150gigs. See performances; touringGillani, Aly, 132, 133“Git Up, The” (song), 70 ...” „... performances (gigs, shows, playing):artist-audience interaction during, 153–54;as crowdfunding perks, 94 ...” „... content, 66;skill mastery and goals for, 10–11;small, local gigs for, 10rejection, 41, 42 ...”
- „... and real hobbies, just like you! So who are these magical gig-booking creatures, and what do they want ...” „... endorsees.” While endorse-ments are in no way guarantees for better gigs, being backed by the same brands as ...” „... you like help from in the process? Have another look at the gig cycle from chapter 1. Depending on ...”
- „... trying to reach.As I’m sure you can imagine, you’re not the only one trying to get a gig, press quote, or ...” „... you’re currently using to book gigs (which shows people who you are and why you are definitely amazing ...” „... prefer the guys to tell me, ‘It was a great gig, but…’ and that’s why I’ve been playing with them for so ...”
- „... ) . . . . . . . . . . . . . . . . 157Appendix: Samples . . . . . . . . . . . . . . . . . . . . . . . . . 1751. Gig pitch email ...” „... conversation with musicians is “How do I get more gigs?”, often followed by “And why doesn’t [Person X] EVER ...”
- „... is to get press coverage, which is useful for getting gigs, then you need to have an album at some ...” „... you would compile a setlist for a live gig will add to your audience’s listening experience, and it ...” „... is usually at least two to three weeks. Whether you’re pitching a new record or a gig, it works ...”
- „... the world of content marketing and to help you determine what’s Chapter 554important to get that gig ...” „... likely still playing shows. Perhaps they are livestreams, unique one-off gigs in your best friend’s ...” „... sneak peek! Show your fans where you are and what’s about to go down backstage at a gig, or in the ...”
- „... overall gigs involved crossing borders. With those opportunities on hold, musi-cians have had to rely on ...” „... your email first and come up with a great subject line after. Not-so-great: Amazing deals on new gigs ...”
- „... : SamplesGIG PITCH EMAILSUBJECT: Dave’s Jazz Trio & Dave for Beginners Hi John,We haven’t been in touch before ...” „... upcoming record here and a recent live video of our gig at [Famous Jazz Club] here. [Journalist Y] of ...”
- „... and booking agents, and if they are playing decent, and frequent, gigs. These smaller acts are likely ...” „... a fee, and heads on their merry way to the next gig. They are the session musicians we just talked ...”
- „... and book your gigs by then. When someone does offer you a helping hand, take it. Appreciate the ...”
- „... invest in your project, but at the same time, you are providing unique perks, such as living room gigs or ...”