The A-Ha! Method

Gabe Zichermann

doi:10.5771/9781538172223

The A-Ha! Method

Communicating Powerfully in a Time of Distraction

Published 2023

No access

doi.org/10.5771/9781538172223
ISBN print: 978-1-5381-7221-6
ISBN online: 978-1-5381-7222-3
Rowman & Littlefield, Lanham Rowman & Littlefield, Lanham

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Zusammenfassung

Helps professionals of all skill levels connect and engage with the distracted audiences of today and tomorrow.

Audiences today are more distracted than ever. As a result, traditional forms of communication and public speaking simply don’t work. Noted behavioral designer and gamification expert Gabe Zichermann has an answer: leveraging behavioral science and breakthrough techniques to help anyone pitch, speak, or lead meetings with confidence and success.

The A-Ha! Method: Communicating Powerfully in an Age of Distraction weaves together the latest research and Zichermann’s own experiences as a renowned keynote speaker and speaking coach in a practical, step-by-step, and easy to follow guide that can make anyone stand out from the crowd.

Readers will learn how to construct stories for maximum impact using techniques from the theatre, improv, and stand up comedy. They’ll apply lessons from the behavioral sciences to structuring talks with a rhythm and meter that’s designed to cut through the fog of distraction. And they’ll learn to build talks, decks, and personal habits to combat speaking anxiety and improve performance.

The A-Ha! Method is designed to help both beginners launching their journeys and experienced speakers in refining their approaches in this radically different media landscape. Anyone can become a great speaker and communicator. The A-Ha! Method provides the most up-to-date and science-based approach to leveling up speaking, pitching and leadership skills.

Schlagworte

communication Persuasion Meetings Speech virtual meetings work communication public speaking pitching ideas presentations professional communication distraction leadership communication business communication business speech

Keywords

work career

Chapter Expand | CollapsePage
Preface
- Contents
- How to Use This Book
1–4 Introduction 1–4
5–20 1 What to Expect (When You’re Expected to Speak Beautifully) 5–20
21–31 2 Everything You Know about Communication Is Wrong 21–31
32–57 3 A-Ha! The Behavioral Science of Modern Communication 32–57
58–78 4 The Tao of Zoom 58–78
79–88 5 The RuPaul Theory of Personal Style 79–88
89–110 6 I Have the Best Stories 89–110
111–125 7 The Journey and Battle 111–125
126–141 8 Slides and Other Speaking Aids 126–141
142–162 9 Confidence = Timing, Rehearsal, Memorization 142–162
163–185 10 You Are a Rockstar (And So Is Your Hygiene) 163–185
186–201 11 During Your Presentation 186–201
202–214 12 Post Talk 202–214
215–222 Conclusion 215–222
223–226 Notes 223–226
227–228 Bibliography 227–228
229–232 Index 229–232
233–234 About the Author 233–234

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