Corporate Communication and Integrated Marketing Communication
Audience beyond Stakeholders in a Technological Age
Abstract
In this book, Christina L. McDowell Marinchak and Sarah M. DeIuliis explore ways to unite corporate communication and integrated marketing communication (IMC ) by better understanding the human communication relationships people have with companies and brands in a technological age. Specifically, the authors analyze the historical development of corporate communication and IMC, the importance of rhetorically engaging audiences ethically, and the relationship between organizational culture and corporate communication and IMC practices. Drawing on a wide array of popular culture and industry examples, McDowell Marinchak and DeIuliis provide a practical approach and argument for bringing together corporate communication and IMC to better understand audience in business practices. In an age where the connection between consumption and identity are further compounded by communication technologies, this approach offers an ethical and pragmatic way to reach audiences beyond stakeholders. Scholars of communication, public relations, and business will find this book of particular interest.
Schlagworte
Rhetorics and Ethics Business Communication Practices Corporate Communication Audience and Stakeholders Organizational Culture Integrated Marketing Communication Branding Technological Age- Kapitel Ausklappen | EinklappenSeiten
- 73–78 Conclusion 73–78
- 79–90 Bibliography 79–90
- 91–98 Index 91–98
- 99–100 About the Authors 99–100