Maximum Impact

Brian K. Creasman; Brad Hughes

doi:10.5771/9781475858938

Maximum Impact

Boards of Education and Superintendents Communicating as a Team

1. Edition 2020

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doi.org/10.5771/9781475858938
ISBN print: 978-1-4758-5891-4
ISBN online: 978-1-4758-5893-8
Rowman & Littlefield, Lanham Rowman & Littlefield, Lanham

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Abstract

Maximum Impact is an affirmation of the importance of communication by America’s local boards of education and superintendents. The book is based on principles developed in our professional roles as authors, a district superintendent, educational researcher, broadcast journalist, public affairs and social media director and government spokesperson. Each chapter - highlighting critical aspects of team communication by boards of education and the superintendent - is grounded in our work and experience. Our belief in communication as a tool for district transformation leads us to focus on dynamics between school leaders and the need to deploy a strategic communication strategy, a first book in today’s literature. We endeavor to help boards of education and superintendents - aspiring, novice or veteran – to recognize the vital nature of communication in the governance and leadership of public education, now and in the future. With the call for more transparency in government, including public education, we offer our primary target audience of school leaders with new principles of communication that will help them to engage the community, employees and stakeholders in helping to make their school district successful!

Chapter Expand | CollapsePage
i–xii Preface i–xii
- Contents
- Foreword
- Opening Testimonial
1–4 Introduction 1–4
5–8 1. Communicating as a Purpose-Driven Team 5–8
9–12 2. The Importance of “We” not “Me” 9–12
13–18 3. Communicating When Leaders Differ 13–18
19–24 4. Board Meetings and Messages 19–24
25–30 5. Taking Families from Informed to Engaged 25–30
31–38 6. Two-Way Communicating via the News Media 31–38
39–44 7. Know When to Talk and Know When to Hold Back 39–44
45–48 8. Learning and Practicing the Art of Listening 45–48
49–54 9. Socially Speaking 49–54
55–58 10. Putting the Forward Focus on Growth 55–58
59–64 11. Building and Maintaining Support for Schools 59–64
65–70 12. Success 65–70
71–76 13. Communicating in a Timely Manner in Calm and in Crisis 71–76
77–80 14. Mistakes Happen, and How We Acknowledge Them Matters 77–80
81–86 15. Crafting a Year-Round School Communications Calendar 81–86
87–88 Conclusion 87–88
89–90 Afterword 89–90
91–92 Index 91–92
93–94 About the Authors 93–94

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