Abstract
In the early 1950s, when television networks did not broadcast regular programming before 11 a.m., radio and newspapers were the most popular and reliable ways for Americans to get their morning news. Then, Sylvester (Pat) Weaver, vice president of programming at NBC, pitched a bold new concept to the network: a two-hour early morning news show that would run Monday through Friday starting at 7 a.m. By developing Today, Weaver filled a programming void before viewers even realized there was one—and revolutionized the viewing habits of millions.
In The Today Show: Transforming Morning Television,Cathleen M. Londino provides an entertaining and informative look at the first twenty-five years of NBC’s innovative program, from 1952 through 1977. Focusing on Today’s broadcast history, the personalities instrumental to the show’s success, and the show’s contributions to the entertainment industry, this account illustrates how the evolution of Today closely paralleled the development of the broadcast industry and rise of the major networks. In addition to chronicling the show’s history, the author profiles some of the key players both behind and in front of the camera, including Dave Garroway, Barbara Walters, Tom Brokaw, and Jane Pauley.
The vision of morning news developed by Weaver more than sixty years ago endured far beyond his wildest expectation, establishing a model that would eventually be adopted not only by competing networks but also by television programmers around the globe. The Today Show: Transforming Morning Television is a fascinating account of theunprecedented success of this influential program and will appeal to anyone interested in television history.
Schlagworte
NBC's Today Show The Today Show Today on NBC Books about NBC Books about Today Books about the Today Show- 117–144 Ch05. Selling Today 117–144
- 145–166 Ch06. Watching Today 145–166
- 171–180 Notes 171–180
- 181–186 Index 181–186
- 187–188 About the Author 187–188
9 Treffer gefunden
- „... prior to its premiere. Variety exposed the television-versus-press conflict and the negative cov-erage ...” „... on television.In the winter of 1963, Today began a series on the presidential cabinet. One cabinet ...” „... not regularly seen on television.On the day following its premiere 20 years ago, Today was termed by ...”
- „... 145Originally, Today pioneered early morning television broadcasting by carving out an audience ...” „... television in the early morning hours and, once attracted to the set, had to be per-suaded to stay. In order ...” „... television households tuned to a particular program and are important because they determine the advertising ...”
- „... Today. Its audience will ever broaden. Further- Selling Today 119more, the slave television sets, the TV ...” „... audio sets individually manufactured as a second “Blind” television set, plus the use of the TV audio ...” „... set, and all the other reasons why television coverage is going to expand in the home, means that the ...”
- „... position:Most television professionals agreed that Garroway was the perfect host for the Today show and its ...” „... . He became moderately active again in 1963 by hosting a series for National Educational Television ...” „... Jack Paar’s announcer on The Tonight Show. Weaver must have considered Downs the ideal television ...”
- „... The Today ShowThe Today ShowTransforming Morning TelevisionCathleen M. LondinoROWMAN ...” „... television / Cathleen M. Londino.Description: Lanham : Rowman & Littlefield, 2016. | Includes bibliographical ...” „... (hardback : alk. paper) | ISBN 9781442269934 (electronic)Subjects: LCSH: Today show (Television ...”
- „... , from 1952 to 1977, television news evolved dramatically. News informed in 1952; it didn’t entertain ...” „... es-tablished that a significant television audience was available at that early hour. The morning was thought ...” „... you were really doing a newsreel at night so that the job of television to reach people and influence ...”
- „... manager of television planning.Weaver then selected Today staff member Mort Werner, who was an associate ...” „... television set from the moment Muggs made his appearance. . . . Young viewers guarded the TV dial like ...” „... , quiz shows and giveaway programs were immensely popular. To attract even more viewers, television ...”
- „... . Willis, Television and Ra-dio, 4th ed. (Englewood Cliffs, NJ: Prentice Hall, 1971). 8. NBC Affiliate ...” „... , 1961, 102. 8. Ibid. 9. “Television, Professor Garroway of 21-Inch U.,” Time, December 28, 1962, 35.10 ...” „... Bannister, October 10, 1952. 2. Giraud Chester, Garnet R. Garrison, and Edgar E. Willis, Television and ...”
- „... create an informed listener public. A program like this is a magnificent view of the tool of television ...” „... . Today was broadcast live: Almost all television was live until the mid-1950s when videotape was ...”