User-generated opinion: How reader reactions and source reputation influence the effects of online news

Stephan Winter; Nicole C. Krämer; Yuhua (Jake) Liang

doi:10.5771/2192-4007-2017-3-240

Contents
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- I–II Titelei/Inhaltsverzeichnis I–II
- 217–217 IN EIGENER SACHE Anne Bartsch, Klaus Kamps, Christoph Neuberger, Juliana Raupp, Andreas M. Scheu Anne Bartsch, Klaus Kamps, Christoph Neuberger, Juliana Raupp, Andreas M. Scheu 217–217
- 218–299 FULL PAPER 218–299
  - 218–239 Again and again (and again): A repetition-frequency-model of persuasive communication Thomas Koch Thomas Koch 218–239
  - 240–261 User-generated opinion: How reader reactions and source reputation influence the effects of online news Stephan Winter, Nicole C. Krämer, Yuhua (Jake) Liang Stephan Winter, Nicole C. Krämer, Yuhua (Jake) Liang 240–261
  - 262–299 Mediale Sichtbarkeit der WahlbewerberInnen und der Themen der Bundestagswahl 2013. Elisabeth Günther, Emese Domahidi, Thorsten Quandt Elisabeth Günther, Emese Domahidi, Thorsten Quandt 262–299
- 300–314 RESEARCH-IN-BRIEF 300–314
  - The perspective of citizens on the responsibility of corporations: A multidimensional study of responsibility assessments Ulrike Röttger, Kerstin Thummes Ulrike Röttger, Kerstin Thummes
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SCM Studies in Communication and Media , page 240 - 261

User-generated opinion: How reader reactions and source reputation influence the effects of online news

Autoren

Stephan Winter Nicole C. Krämer Yuhua (Jake) Liang

DOI
- doi.org/10.5771/2192-4007-2017-3-240
- ISSN: 2192-4007
- ISSN online: 2192-4007
Abstract

On contemporary online news sites, readers are simultaneously exposed to journalistic articles and social reactions toward these messages. Two online experiments (N = 252) addressed whether negative user reactions can attenuate the persuasive influence of the main article, and whether these effects depend on the reputation of the original source. Results showed a selective consideration of user-generated content: Readers took into account comments with high argument quality and ratings of a credible website but did not follow others’ opinions if the comments merely contained subjective evaluations. On less reputable websites, user reactions were less influential. Findings are discussed with regard to the interplay of multiple sources.
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