Domesticating the “Smarter Than You” Home. Gendered Agency Scripts Embedded in Smart Home Discourses

Deborah Chambers

doi:10.5771/1615-634X-2020-3-304

Contents
- Chapter Expand | CollapseAuthorsPage
- Titelei/Inhaltsverzeichnis
- 211–238 Technik – Medien – Geschlecht revisited. Gender im Kontext von Datafizierung, Algorithmen und digitalen Medientechnologien – eine kritische Bestandsaufnahme Corinna Peil, Kathrin Friederike Müller, Ricarda Drüeke, Stephan Niemand, Raik Roth Corinna Peil, Kathrin Friederike Müller, Ricarda Drüeke, Stephan Niemand, Raik Roth 211–238
- 239–254 Ermächtigung und Ungleichheit. Zum Verhältnis von Medientechnologie und Geschlecht in digitalen Gesellschaften Sigrid Kannengießer Sigrid Kannengießer 239–254
- 255–272 Wer ist #MeToo? Eine netzwerkanalytische Untersuchung (anti-)feministischen Protests auf Twitter Franziska Martini Franziska Martini 255–272
- 273–287 Doxxing, Privacy and Gendered Harassment. The Shock and Normalization of Veillance Cultures Stine Eckert, Jade Metzger-Riftkin Stine Eckert, Jade Metzger-Riftkin 273–287
- 288–303 „Ganz schön sozial-medial erschöpft…“. Eine qualitative Inhaltsanalyse der Berichterstattung über digitalen Stress und immanente Genderbezüge Susanne Kinnebrock, Cordula Nitsch Susanne Kinnebrock, Cordula Nitsch 288–303
- 304–317 Domesticating the “Smarter Than You” Home. Gendered Agency Scripts Embedded in Smart Home Discourses Deborah Chambers Deborah Chambers 304–317
- 318–328 Literatur - Besprechungen 318–328
- 329–348 Zeitschriftenlese 329–348
- 349–350 Literaturverzeichnis 349–350
- 351–353 English Abstracts 351–353
- 354–355 Autorinnen und Autoren dieses Heftes 354–355
- 356–357 Hinweise für Autorinnen und Autoren 356–357
- 357–358 Impressum 357–358
Durchsuchen Sie das Werk
Geben Sie ein Keyword in die Suchleiste ein
CC-BY Access

M&K Medien & Kommunikationswissenschaft , page 304 - 317

Domesticating the “Smarter Than You” Home. Gendered Agency Scripts Embedded in Smart Home Discourses

Autoren

Deborah Chambers

DOI
- doi.org/10.5771/1615-634X-2020-3-304
- ISSN: 1615-634X
- ISSN online: 2942-3317
Abstract

Smart home networked systems promise a mode of comfort, efficiency and convenience that infers the easing of housekeeping chores. They impact on the moral economy of the home in ways we barely understand. Drawing on feminist technology studies and domestication theory, this article investigates how gendered relations are assigned and legitimated in smart home marketing reports and advertisements to enquire whether men and women are invited to participate equally or unequally in smart home technology. This raises questions about how promotional texts might influence and circumscribe domestic adoption. An interpretive content analysis of marketing reports and advertisements explains the pedagogic role of smart scenarios in coaxing and coaching householders to domesticate IoT-operated technology. The concept of “agency script” is employed to explain how smart actions are conveyed and assigned by promotional texts to activate smart home adoption. This enables an enquiry into the values and ideals conveyed in smart home discourses at the commodification stage of domestication and their implications for later stages. We might assume that smart technology democratises the home by fostering gender equality in the organisation of homemaking routines. But a critical study of the narrativization and assignment of smart home agency reveals significant gender disparities.
Share