Business Development in Post-Growth Economies: Challenging Assumptions in the Existing Business Growth Literature

Thomas Cyron; Jan Cornelius Zoellick

doi:10.5771/0935-9915-2018-3-206

Contents
- Chapter Expand | CollapseAuthorsPage
- Titelei/Inhaltsverzeichnis
- 193–205 Editorial: Post-Growth Organizations Matthias Rätzer, Ronald Hartz, Ingo Winkler Matthias Rätzer, Ronald Hartz, Ingo Winkler 193–205
- 206–229 Business Development in Post-Growth Economies: Challenging Assumptions in the Existing Business Growth Literature Thomas Cyron, Jan Cornelius Zoellick Thomas Cyron, Jan Cornelius Zoellick 206–229
- 230–256 Towards Growth-Independent and Post-Growth-Oriented Entrepreneurship in the SME Sector Jana Gebauer Jana Gebauer 230–256
- 257–280 Framing Social Enterprise as Post-Growth Organising in the Diverse Economy Eeva Houtbeckers Eeva Houtbeckers 257–280
- 281–310 Structured Diversity: A Practice Theory Approach to Post-Growth Organisations Benedikt Schmid Benedikt Schmid 281–310
- 311–331 Common Good-Oriented Companies: Exploring Corporate Values, Characteristics and Practices That Could Support a Development Towards Degrowth Jasmin Wiefek, Kathrin Heinitz Jasmin Wiefek, Kathrin Heinitz 311–331
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mrev management revue , page 206 - 229

Business Development in Post-Growth Economies: Challenging Assumptions in the Existing Business Growth Literature

Autoren

Thomas Cyron Jan Cornelius Zoellick

DOI
- doi.org/10.5771/0935-9915-2018-3-206
- ISSN: 0935-9915
- ISSN online: 1861-9908
Abstract

Existing literature has not specifically examined individual business growth in post-growth economies. This paper challenges dominant assumptions in the business growth literature by considering post-growth economies as an organisational context characterised by natural resource scarcity and an absence of macro-level economic expansion. We investigate conceptually how such a context impacts business growth theory by seeking to answer three major questions: (1) What is business growth? (2) Why do businesses grow? (3) And how do businesses grow? Accordingly, post-growth contexts pose three major challenges to business growth theorising: (1) business growth as an increase in measurable outcomes, (2) resource competition and dispositive path dependencies, and (3) detrimental growth modes and strategies. Based upon six revised assumptions, we re-define business development in line with forces at work in post-growth economies. We further suggest a multidimensional research agenda that can catalyse future discussions of post-growth organisations. These discussions have the potential to overcome the inertia in business growth theory and its discrepancies with practice.
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