Clout Chasing for the Sake of Content Monetization: Gaming Algorithmic Architectures with Self-Moderation Strategies

Thales Bertaglia; Adrien Dubois; Catalina Goanta

doi:10.5771/2747-5174-2021-1-22

Contents
- Chapter Expand | CollapseAuthorsPage
- 1–2 Cover 1–2
- 3–6 Editorial 3–6
- 7–8 Contributors 7–8
- 9–9 Content 9–9
- 10–21 Hybrid Reality: The Rise of Deepfakes and Diverging Truths Miriam Meckel, Léa Steinacker Miriam Meckel, Léa Steinacker 10–21
- 22–29 Clout Chasing for the Sake of Content Monetization: Gaming Algorithmic Architectures with Self-Moderation Strategies Thales Bertaglia, Adrien Dubois, Catalina Goanta Thales Bertaglia, Adrien Dubois, Catalina Goanta 22–29
- 30–43 On The Verge of the Hybrid Mind Surjo Soekadar, Jennifer Chandler, Marcello Ienca, Christoph Bublitz Surjo Soekadar, Jennifer Chandler, Marcello Ienca, Christoph Bublitz 30–43
- 44–51 Beyond the Binary: Building a Quantum Future Shohini Ghose Shohini Ghose 44–51
- 52–59 Addressing the Legal Dimensionof Quantum Computers Valentin Jeutner Valentin Jeutner 52–59
- 60–73 Research in AI has Implications for Society: How do we Respond? Henrik Skaug Sætra, Eduard Fosch-Villaronga Henrik Skaug Sætra, Eduard Fosch-Villaronga 60–73
- 74–85 Tackling the Grand Challenge of Algorithmic Opacity Through Principled Robust Action Alexander Buhmann, Christian Fieseler Alexander Buhmann, Christian Fieseler 74–85
- 86–100 Experimental Regulations for AI: Sandboxes for Morals and Mores Sofia Ranchordas Sofia Ranchordas 86–100
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Morals & Machines , page 22 - 29

Clout Chasing for the Sake of Content Monetization: Gaming Algorithmic Architectures with Self-Moderation Strategies

Autoren

Thales Bertaglia Adrien Dubois Catalina Goanta

DOI
- doi.org/10.5771/2747-5174-2021-1-22
- ISSN: 2747-5174
- ISSN online: 2747-5182
Zusammenfassung

This short discussion paper addresses how controversy is monetized online by reflecting on a new iteration of the shock value in media production, identified on social media as the ‘clout chasing’ phenomenon. We first exemplify controversial behavior, and subsequently proceed to defining clout chasing, which we discuss this concept in relation to existing frameworks for the understanding of controversy on social media. We then outline what clout chasing entails as a content monetization strategy, and address the risks associated with this approach. In doing so, we introduce the concept of ‘content self-moderation,’ which encompasses how creators use content moderation as a way to hedge monetization risks arising out of their reliance on controversy for economic growth. This concept is discussed in the context of the automated content governance entailed by algorithmic platform architectures, to contribute to existing scholarship on platform governance.

Abstract

This short discussion paper addresses how controversy is monetized online by reflecting on a new iteration of the shock value in media production, identified on social media as the ‘clout chasing’ phenomenon. We first exemplify controversial behavior, and subsequently proceed to defining clout chasing, which we discuss this concept in relation to existing frameworks for the understanding of controversy on social media. We then outline what clout chasing entails as a content monetization strategy, and address the risks associated with this approach. In doing so, we introduce the concept of ‘content self-moderation,’ which encompasses how creators use content moderation as a way to hedge monetization risks arising out of their reliance on controversy for economic growth. This concept is discussed in the context of the automated content governance entailed by algorithmic platform architectures, to contribute to existing scholarship on platform governance.
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